Checkers & Rally's Targets Hot QSR Growth Markets
Checkers & Rally's Targets Hot QSR Growth Markets

With plenty of availability in some of the country's top business hubs, Checkers is ready to build out their burger empire

While many other quick-service restaurant brands have already sold out in some of the country’s most popular growth markets, Checkers & Rally’s is just getting started. With plenty of availability in major business hubs like Oakland, California, Phoenix, Arizona, St. Louis, Missouri and Sacramento, California the iconic brand is poised to build out its burger empire in the years to come.

“A lot of QSR brands have already filled these four cities to capacity, and they’ve become stagnant. Because places like Oakland, Phoenix, St. Louis and Sacramento have so much more room for growth for Checkers—while other brands have already reached their peak—we have a unique opportunity to really target and establish ourselves in these booming markets,” said Jennifer Durham, senior vice president and chief development officer for Checkers.
For the past 30 years, the brand’s proven track record for success has helped carry it to national ubiquity. Last year was no different—Checkers finished with a bang by opening 18 new restaurants in an impressive 10-week period. Their significant accomplishments over the year has gained attention from national press, and the brand moved up 248 spots in Entrepreneur’s annual Franchise 500 ranking, finishing at No. 251 for 2016.
“By targeting these key markets, we hope to accelerate our momentum even further this year,” Durham said. “The time is right to make the brand bigger and better. Customers continue to tell us they love our food, and we’re intent on expanding our reach through major markets across the country.”
Checkers credits the brand’s strong results year after year to much more than a recognizable brand presence. Improvements in operational performance, utilization of new data systems to measure functionality, innovation in new products and a focus on faster service have all been credited as key contributors to the dramatic uptick in growth.
But in particular, it’s the brand’s focus on its stores that have helped fuel growth—franchisees often align with Checkers’ mission, and in turn, it’s garnering the interest of more and more business owners. While other brands concentrate on increasing sales, Checkers puts an emphasis on its stores making money—so they only do well when their franchisees do well. After being named the No. 1 multi-unit restaurant concept in franchise satisfaction by the Franchise Business Review, Durham believes that its method of owning and operating restaurants alongside its franchisees aligns with their values, making the brand a desirable and rewarding choice for many hopeful owners.
“At Checkers, our main goal has always been profitability. To make this a reality, we realized we had to focus on a continued effort to always improve—to always be a better version of ourselves. The impact of this dedication is seen in our numbers, as more and more franchisees are lining up to join our brand,” Durham said. “With the help of these dedicated franchisees and availability in some key growth markets, we believe 2016 is the year of countless opportunities for our brand to move forward.”
To learn more about development plans for Checkers & Rally’s, click here.