1851

Chipotle knows how to take advantage of business trends. With <a href="https://1851franchise.com/qsr-magazine-mobile-ordering-races-to-a-38-billion-future-2704150">digital ordering constantly growing</a> and <a href="https://1851franchise.com/who-needs-a-server-the-dine-in-mobile-ordering-trend-is-picking-up-steam-2711340#stories">mobile pick-up orders are becoming more popular than ever</a>, Chipotle began rolling out its innovative Chipotlanes at locations all over the nation earlier this year. Now, the brand is doubling down on the pick-up lanes, with nearly 60 Chipotles under construction slated to feature a Chipotlane.The need for quick and convenient foodservice offerings are bringing franchisors to invest in the off-premises needs of their guests, including <a href="https://1851franchise.com/third-party-delivery-apps-continue-to-take-over-the-game-2710464">third-party delivery partnerships</a>, <a href="https://1851franchise.com/pizza-hut-to-test-cubbie-system-pick-up-location-in-los-angeles-2710559">pick-up cubbies</a> and <a href="https://1851franchise.com/self-service-kiosk-market-to-reach-over-30-billion-2710538">self-ordering kiosks</a>. To keep up with the trend, <a href="https://1851franchise.com/sonic-to-beta-test-ai-powered-voice-ordering-2710032">the drive-thru industry is finding ways to innovate.&nbsp;</a>As opposed to <a href="https://1851franchise.com/why-chick-fil-as-unique-drive-thru-approach-may-become-a-new-trend-in-qsr-2711335#stories">traditional drive-thru windows</a>, Chipotlanes are express windows that allow customers to order online ahead of time and pick up their orders at a specified time. The chain has good reason to focus on Chipotlanes. Since building nearly 20 of the mobile pick up lines, <a href="https://ir.chipotle.com/2019-10-22-Chipotle-Announces-Third-Quarter-2019-Results?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotlanes-why-chipotle-is-shifting-its-real-estate-strategy-to-prioritize-mobile-pick-up-lanes-2711409" target="_blank" rel="nofollow">digital sales have grown 87.9% to $257 million and accounted for 18.3% of sales</a>.Other fast casuals have been testing similar drive-thru pickup windows. Cava plans to open five pick-up by car locations this year where <a href="https://dc.eater.com/2019/6/21/18693326/cava-drive-thru-ordering-app-opening-frederick?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotlanes-why-chipotle-is-shifting-its-real-estate-strategy-to-prioritize-mobile-pick-up-lanes-2711409" target="_blank" rel="nofollow">guests can use the Pick-Up By Car option on the restaurant’s app or website</a>. The fast casual pizza chain Blaze is also <a href="https://www.themorningsun.com/news/blaze-pizza-opens-first-drive-thru-in-mt-pleasant/article_a7e3f5b0-6c3a-11e9-ac72-47a33781b84f.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotlanes-why-chipotle-is-shifting-its-real-estate-strategy-to-prioritize-mobile-pick-up-lanes-2711409" target="_blank" rel="nofollow">set to open five "Blaze-Thrus" this year</a> where customers will be able to order ahead online and pick up their orders at a designated time without getting out of their cars.Regardless, this trend isn’t going anywhere. In 2020, Chipotle expects to open 150 to 165 restaurants and more than half will include Chipotlanes. Only time will tell if these mobile ordering windows are the future of drive-thru.&nbsp;

Chipotlanes: Why Chipotle Is Shifting Its Real Estate Strategy To Prioritize Mobile Pick-Up Lanes

1851 Franchise

In response to rising digital sales, the chain plans to build over 60 Chipotlanes by the end of the year.


chipotlanes-why-chipotle-is-shifting-its-real-estate-strategy-to-prioritize-mobile-pick-up-lanes

KLA Schools

KLA Schools Franchise - Sophia Zamor - A Day in the Life - 1851 Franchise

Sunshine, Storytime and Strategy: A Day in the Life of a KLA Schools Franchisee

kla-schools-franchise-day-in-the-life

Fitness Premier

Photo of four people walking on treadmills at Fitness Premier 24/7 Clubs with ribbon cutting graphic

Fitness Premier 24/7 Clubs Opens First-Ever Florida Location in Sarasota

fitness-premier-sarasota-grand-opening

Pool Scouts

Photo of Pool Scouts team member kneeling by pool

How Franchisees Successfully Scale With Pool Scouts

how-franchisees-can-scale-with-pool-scouts

Children's Lighthouse

Why Children’s Lighthouse Is Built To Withstand Uncertainty and Why Now Is the Time To Invest

why-childrens-lighthouse-is-built-to-withstand-uncertainty-and-why-now-is-the-time-to-invest

Keke's Breakfast Cafe

How Keke's is Evolving Its Growth Model to Thrive in Every Market

how-kekes-is-evolving-its-growth-model-to-thrive-in-every-market

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth - 1851 Franchise

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth

restaurant-franchise-incentives-cash-royalty-holidays-fee-reductions

U.S. Budget Deficit Rises as Tariff Revenues Increase — Potential Considerations for Franchising

us-budget-deficit-rises-as-tariff-revenues-increase-potential-considerations-for-franchising

Dickey's Franchisee Backlash - Lawsuits - Disputes - 1851 Franchise

Texas-Based Dickey’s Barbecue Pit Grapples with Franchisee Backlash

dickeys-barbecue-pit-franchisee-lawsuits

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

Chipotlanes: Why Chipotle Is Shifting Its Real Estate Strategy To Prioritize Mobile Pick-Up Lanes

MORE STORIES LIKE THIS