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As of right now, <a href="https://www.dominos.com/en/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-pizza-hut-slashes-mobile-ordering-prices-in-a-bid-to-entice-diners-8955" target="_blank" rel="nofollow" target="_blank">Domino&rsquo;s</a> is at the helm of the growth of the pizza industry, using easy ordering technology, decreased prices and quick delivery to make it easier than ever for consumers to order a pizza. At the start of the new year, <a href="https://www.pizzahut.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-pizza-hut-slashes-mobile-ordering-prices-in-a-bid-to-entice-diners-8955#/home" target="_blank" rel="nofollow" target="_blank">Pizza Hut</a> is making a run to catch up with Domino&rsquo;s, offering 50% off full-priced pizzas now until January 9th.

&quot;Pizza Hut is constantly pursuing ways to simplify the ordering experience,&quot; Doug Terfehr, senior director of public relations and partnerships at Pizza Hut, <a href="http://www.cnbc.com/2016/12/30/pizza-hut-slashes-mobile-ordering-prices-in-a-bid-to-entice-diners.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-pizza-hut-slashes-mobile-ordering-prices-in-a-bid-to-entice-diners-8955" target="_blank" rel="nofollow" target="_blank">told CNBC</a>. &quot;Digital ordering continues to be our fastest-growing segment of purchase with mobile playing the largest role in that growth.&quot;

According to Andrew Feinberg, a principal at consulting group Deloitte, online orders are powerful for a company because of the opportunity to upsell, where retailers can offer upgrades and suggestions.

&quot;This is not about digital. This is not about mobile order and pay. It&#39;s really about customer experience,&quot; Feinberg told CNBC. &quot;Customer experience is the linchpin for all of this. And the best brands, the best restaurant companies, are thinking first about customer experience and choosing a road map of digital capabilities specific to their brand.&quot;

<a href="http://www.cnbc.com/2016/12/30/pizza-hut-slashes-mobile-ordering-prices-in-a-bid-to-entice-diners.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-pizza-hut-slashes-mobile-ordering-prices-in-a-bid-to-entice-diners-8955" target="_blank" rel="nofollow" target="_blank">Read the full article here.</a>

CNBC: Pizza Hut Slashes Mobile Ordering Prices in a Bid to Entice Diners

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Pizza Hut is offering 50% off full-priced pizzas ordered online until January 9th. 


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CNBC: Pizza Hut Slashes Mobile Ordering Prices in a Bid to Entice Diners

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