1851

The market of&nbsp;<a href="https://1851franchise.com/5-cookie-franchises-we-love-2717755#stories">cookie franchises</a> has become increasingly saturated over the past couple of years. However,&nbsp;<a href="https://crumblcookies.com/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=crumbl-cookies-reigning-supreme-in-the-gourmet-cookie-franchise-market-2724633" target="_blank" rel="nofollow">Cumbl Cookies</a> remains a fierce, top competitor.&nbsp;The brand was founded by cousins&nbsp;<a href="https://www.linkedin.com/in/sawyer-hemsley-6b9449111/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=crumbl-cookies-reigning-supreme-in-the-gourmet-cookie-franchise-market-2724633" target="_blank" rel="nofollow">Sawyer Hemsely</a> and&nbsp;<a href="https://www.linkedin.com/in/jasonmcgowan/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=crumbl-cookies-reigning-supreme-in-the-gourmet-cookie-franchise-market-2724633" target="_blank" rel="nofollow">Jason McGowan</a> in 2017 in Logan, Utah, while Hemsley was still attending college. Since then, in the span of just six years, the brand has grown to over 800 locations and gained a loyal, international customer base.&nbsp;<h3>Explosive Growth</h3>The brand started with a single store and only sold chocolate chip cookies. The number of locations, as well as cookie flavors, quickly exploded. In 2022, the brand nearly doubled its unit count from&nbsp;<a href="https://www.nrn.com/top-500-restaurants/good-technology-focus-unit-economics-fuel-crumbl-cookies-massive-expansion?utm_source=1851franchise.com&utm_medium=article&utm_campaign=crumbl-cookies-reigning-supreme-in-the-gourmet-cookie-franchise-market-2724633#:~:text=Crumbl%20Cookies%2C%20a%20chain%20based,by%209%25%20to%20%241.84%20million." target="_blank" rel="nofollow">326 locations to 689</a>. The sales also increased rapidly from $390 million to nearly $985 million in the same year.&nbsp;This year, the brand has expanded to include international locations in Canada and more than 800 locations in total.&nbsp;But why has the brand been so successful? Let’s take a look at some of the clever marketing strategies it has put in place.<h3>Social Media Frenzy and Insta-Worthy Aesthetics</h3>Their light pink boxes have become an iconic image for the brand, along with their signature pink-frosted sugar cookies.<figure class="media"><div data-oembed-url="https://www.tiktok.com/@crumblcookies/video/7247987686710070574?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7280895929216452142"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40crumblcookies%2Fvideo%2F7247987686710070574%3Fis_from_webapp%3D1%26sender_device%3Dpc%26web_id%3D7280895929216452142" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>Whether you order one cookie or several, you are sent away with a pale pink box containing your treats. The brand’s&nbsp;<a href="https://www.youtube.com/c/crumblcookies?utm_source=1851franchise.com&utm_medium=article&utm_campaign=crumbl-cookies-reigning-supreme-in-the-gourmet-cookie-franchise-market-2724633" target="_blank" rel="nofollow">YouTube</a> channel, which has 1.7 million subscribers, would then feature weekly “unboxing” videos from some of these recipients, garnering 100,000-plus weekly views. Consumers even posted their own unboxing videos on social media.The brand also has an impressive following on other social media accounts: 4.2 million followers on&nbsp;<a href="https://www.instagram.com/crumblcookies/?hl=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=crumbl-cookies-reigning-supreme-in-the-gourmet-cookie-franchise-market-2724633" target="_blank" rel="nofollow">Instagram</a>, and 7.2 million followers and 74.6 million likes on&nbsp;<a href="https://www.tiktok.com/@crumblcookies?lang=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=crumbl-cookies-reigning-supreme-in-the-gourmet-cookie-franchise-market-2724633" target="_blank" rel="nofollow">TikTok</a>.&nbsp;&nbsp;As the world’s biggest franchise that has been around since 1940, McDonald’s had a cumulative 2.5 million social media followers as of 2022.&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-crumbl-cookies-franchise-costs-fees-profit-and-data-2720840#stories">Crumbl,</a> although established over six decades later, is not far behind.<h3>FOMO Marketing Tactics&nbsp;</h3>Crumbl has fed into young people’s fear of missing out (FOMO) with rotating flavors and limited-edition offers. While the classic chocolate chip and sugar cookie options are always on the table, the brand rotates other flavors, contributing to a feel of urgency and scarcity, so consumers feel that if they want a given flavor, they’d better get to a Crumbl&nbsp;now.&nbsp;<figure class="media"><div data-oembed-url="https://www.instagram.com/reel/C0sYRTYNcWc/?utm_source=ig_web_copy_link&amp;igshid=ODhhZWM5NmIwOQ=="><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.instagram.com%2Freel%2FC0sYRTYNcWc%2F%3Futm_source%3Dig_web_copy_link%26igshid%3DODhhZWM5NmIwOQ%3D%3D" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>This is also a clever marketing strategy as it increases consumer engagement. Crumbl lovers must follow the brand closely if they want to know what flavors are currently in rotation. If they happen to have a favorite, they need to keep an eye out for its return.&nbsp;<h3>Modern Technology Integration</h3>Given its social media intelligence, it’s no surprise that the brand has a modern approach to technology usage. With one of the brand’s first corporate hires being Bryce Redd, a prior senior tech leader at Facebook, technology was integrated into the brand’s methods from the word “go.”&nbsp;For customers, this looks like a modern app that allows them to order delivery, pickup, catering and digital gift cards while earning loyalty points. Rewards, or “Crumbs,” can also be earned by following the brand on social media. Users can input their date of birth to receive a free cookie on their birthday.&nbsp;For franchisees, the brand’s technology usage allows them to track key performance indicators (KPIs) in terms of cook times, delivery times and product availability.&nbsp;<h3>Franchising with Crumbl Cookies</h3>Given the huge amount of brand recognition and customer loyalty, along with the continued growth of the brand, franchising with Crumbl Cookies could be a very successful investment. The initial investment required to start a Crumbl Cookies franchise ranges from $347,666 to $691,783. This includes a franchise fee of 250K. A minimum liquid capital of $150K is required.&nbsp;In terms of how much a franchisee can expect to make with the franchise, according to Crumbl Cookies’ 2022 Franchise Disclosure Document, the average gross profit for a Crumbl Cookie franchise is $749,555.&nbsp;The brand’s modern marketing strategy, growing social media presence and continued use of technology puts franchisees in a great position to grow their business. While many competitors exist in the gourmet cookie industry, Crumbl shows no signs of being beat anytime soon.&nbsp;

Crumbl Cookies: Reigning Supreme In the Gourmet Cookie Franchise Market

1851 Franchise

While the brand was first founded in 2017, its social media following rivals top food franchises that have been around for decades.

crumbl-cookies-reigning-supreme-in-the-gourmet-cookie-franchise-market

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Fresh Coat

Photo of Fresh Coat vehicle with ladders on top

The Rise of Home Improvement Franchises: Why Now Is the Time to Invest

why-invest-home-improvement-franchise-fresh-coat

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

graphic image of a financial deep dive of americas swimming pools co.

America’s Swimming Pool Company Franchise Costs, Fees, Profit and Data for 2025

americas-swimming-pool-asp-franchise-deep-dive

image of The Cleaning Authority Franchise Deep Dive Article financial investment details

The Cleaning Authority Franchise Costs, Fees, Profit and Data for 2025

the-cleaning-authority-franchise-deep-dive

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

Crumbl Cookies: Reigning Supreme In the Gourmet Cookie Franchise Market

MORE STORIES LIKE THIS