1851

SPARTANBURG, S.C.&nbsp;— <a href="https://1851franchise.com/eggsupgrill/eggs-up-grill-ranked-1-in-breakfast-restaurants-in-entrepreneurs-highly-competitive-franchise-500-2714756#franchisor">Eggs Up Grill, a rapidly growing breakfast, brunch, and lunch brand</a>, is anticipating 2021 being a record-breaking year for development with 12-15 new restaurant openings.&nbsp; The brand is making progress toward those openings with six leases currently signed, and more expected before the end of the first quarter.&nbsp; The success of the franchise partners at each of these locations starts with the best real estate.&nbsp; That’s why Eggs Up Grill has invested in a nearly two-year partnership with The Retail Strategy, taking the worry and complexities of site selection away from a budding franchise partner.<figure class="image image-style-align-left"><img src="https://1851-prod.s3.amazonaws.com/story/editor/1611855170_WideAngleDining.jpg"><figcaption>TRS offers comprehensive support to franchise partners looking for their new restaurant location.</figcaption></figure>Steve McCue and his partner Michael Said are <a href="https://1851franchise.com/eggsupgrill/want-to-become-part-of-an-egg-cellent-franchise-brand-here-are-the-steps-to-becoming-an-eggs-up-grill-franchisee-2712119#brand-latest-stories">new Eggs Up Grill franchise partners</a> opening in the Norfolk, Va., market in late Spring.&nbsp; They recently signed a lease for their first Eggs Up Grill restaurant. The two have well over 20 years each of experience in franchising and were confident that they knew what to look for in an ideal site.&nbsp;“When Michael and I found out that Eggs Up Grill offered a third-party service for site selection, to be honest, we were against it,” said Steve. “We felt that we had done this many times before and didn’t see the need. I want to go on the record that I was wrong! The Retail Strategy, and especially our representative Miller Snyder, is first class. He actually flew to Norfolk on his own prior to meeting with us. When he came to do the market drive with us, you would have thought that he lived there. We were very impressed.”The Retail Strategy (TRS) provides national, full-service commercial real estate expertise and deal support.&nbsp; Since partnering with Eggs Up Grill in 2019, TRS developed a strategic plan diving into key attributes of the brand.&nbsp; TRS applies an individualized approach to finding the right location in each community using mapping and analytics technology to optimize market positioning. Through the brand partnership with TRS, franchise partners have access to this support at no cost to the franchise partner.&nbsp;“A restaurant’s location is so much more than just an address – it’s one of the most important decisions you will make as an Eggs Up Grill franchise partner,” says Todd Owen, vice president of franchise sales and development for Eggs Up Grill. “The TRS partnership ensures that our decisions are guided by experts, and empowered by critical market data, so we can, in turn, maximize sales potential.”Lauren Brunner, founder and CEO of TRS, has worked with dozens of major retailers and restaurant brands, but says that this kind of investment by a franchisor is rare.&nbsp;“By using our platform, Eggs Up Grill’s leadership allows you full-service support during the site selection process, and that’s invaluable,” says Brunner. “We use data and analytics and the best team members in the industry to ensure that we minimize exposure and maximize incentives, all while guiding you through the entire process. We really are an extension of the Eggs Up Grill opening team.”&nbsp;For the franchise partner, the TRS partnership begins just after the signing of the franchise agreement. &nbsp;TRS presents franchisees with a review of the “tour book” that provides detailed visuals of the market, ideal sites that are either available or will become available soon, site specifics, and the key attributes of the trade area/marketplace. Of equal importance, the book spotlights consumer habits including where people in the area live, work, shop, and frequent. The TRS team analyzes density, demographics, psychographics, consumer behavior, and even cellular data, as well as traffic drivers like colleges, hospitals, corporations, and military bases.Next, the TRS team travels to the market to begin narrowing down the list of sites with the franchise partner. In addition to visiting sites, they are able to educate potential landlords on the advantages of partnering with the brand and the franchise partner. &nbsp;Eggs Up Grill restaurants drive a great amount of morning traffic to a shopping center, which complements other businesses. This leads to negotiations regarding lease terms, incentives, and improvements.&nbsp;Brunner says her team understands the success factors needed for Eggs Up Grill. They use their research and expertise, and even creative workarounds when necessary, to negotiate the best terms possible. Once accepted by the Eggs Up Grill team and the franchise partner, the lease is signed. The timing of the process varies from site to site, but TRS ensures that franchise partners start the process early, allowing for a customized experience and the best site selection possible.&nbsp;“Choosing your restaurant’s location is an exciting but complex journey, and we are honored to be part of the process,” added Brunner. “Our team is decidedly passionate about Eggs Up Grill because of our great respect for the company’s devoted leadership, and the brand’s community commitment. This brand really does walk the walk, and it’s inspiring to be a part of it.”&nbsp;That’s something that franchise partner Steve McCue says he now sees firsthand.“We didn’t know what to expect, but I will tell you I’ve never seen another franchisor offer such a service. Being with Eggs Up Grill has been a breath of fresh air on both the services they offer and the fact that they are willing to listen to us. We signed a multi-unit deal for Norfolk, and our first call when it comes time for that second location will be to Miller at TRS.”For more information on The Retail Strategy, visit&nbsp;<a href="http://www.theretailstrategy.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=eggs-up-grill-on-track-to-open-more-than-12-locations-in-2021-2714861" target="_blank" rel="nofollow">www.theretailstrategy.com</a>.&nbsp;About Eggs Up Grill:Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle and warm, attentive team members will make you feel right at home.&nbsp;We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Recently ranked as the number one breakfast franchise by Entrepreneur Magazine’s Franchise 500® for its outstanding performance in areas including unit growth, financial strength and stability, and brand power, Eggs Up Grill is experiencing record growth across the Southeast.&nbsp; Originally founded in Pawleys Island, S.C., in 1997 by restaurateur Chris Skodras, Eggs Up Grill now has 46 locations and is headquartered in Spartanburg, S.C.&nbsp; In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team and priming the brand to rapidly grow in more communities across the U.S. with plans underway to reach the 100-restaurant mark by 2022. For more information, visit&nbsp;<a href="https://www.eggsupgrill.com/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=eggs-up-grill-on-track-to-open-more-than-12-locations-in-2021-2714861" target="_blank" rel="nofollow">https://www.eggsupgrill.com/franchise</a>.&nbsp;&nbsp;

Breakfast Franchise Eggs Up Grill on track to open more than 12 locations in 2021

1851 Franchise

Franchise partners supported through best in class real estate support

Eggs Up Grill on track to open more than 12 locations in 2021

eggs-up-grill-on-track-to-open-more-than-12-locations-in-2021

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

How-petbar-Makes-Pets-and-Their-Owners-Happy-as-Part-of-the-Family-in-a-Clean-and-Fun-Environment

How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment

petbar-franchise-opportunity-boutique-pet-grooming

petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs

petbar-franchise-opportunity

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

Busy Bee Jumpers Franchise Costs, Fees, Profit and Data for 2025

busy-bee-jumpers-franchise-costs-fees-2025

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

petbar Franchise Costs, Fees, Profit and Data for 2025

petbar-franchise-deep-dive

Design with outline of three houses and people working on laptops within them

Top 10 Low-Cost Home-Based or Mobile Franchises for 2025

low-cost-home-based-mobile-franchises

Franchisee spotlight graphic with photo of Juan & Whitney Fernandez & family, BIGGBY COFFEE logo

From Chiropractic to Coffee: These BIGGBY® COFFEE Franchisees Are Brewing Something New in Troy, Ohio 

biggby-coffee-franchise-coming-to-troy-ohio

Eggs Up Grill on track to open more than 12 locations in 2021

MORE STORIES LIKE THIS