1851

Brand: Mainland* Website:&nbsp;<a href="http://hellomainland.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-leaders-in-franchise-support-1851-supplier-highlights-franchise-pr-franchise-marketing-mainland-2728572" target="_blank" rel="nofollow">hellomainland.com</a> Supplier Profile: <a href="https://1851franchise.com/supplier/mainland">https://1851franchise.com/supplier/mainland</a> Service Segment: Public Relations, Brand Storytelling Top Clients: Layne&#x2019;s Chicken Fingers*, Sylvan Learning*, Slim Chickens, The Melting Pot, TWO MEN AND A TRUCK*, Qmee, Famous Dave&#x2019;s*, Christmas Decor, Shuckin’ Shack, Pollo Campero*, TruBlue, Paris Bageutte, Workout Anytime<a href="https://1851franchise.com/mainland">Mainland</a> specializes in turning franchise brands into compelling narratives that connect with both potential franchisees and consumers. Many PR firms focus on surface-level announcements, but Mainland goes deeper, unlocking the human-interest angles that make stories resonate. By amplifying franchisee journeys and success stories, Mainland helps brands validate their business model, inspire prospective franchisees, and drive engagement.<h2>What Problems Do You Solve for Franchise Brands?</h2>According to Mainland’s Chief Growth Officer&nbsp;<a href="https://www.linkedin.com/in/powills?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-leaders-in-franchise-support-1851-supplier-highlights-franchise-pr-franchise-marketing-mainland-2728572" target="_blank" rel="nofollow">Nick Powills</a>, “Unlocking the story means we’re digging. We’re focusing on the human interest piece. As a franchise brand, we have the benefit of working with franchise owners, and each owner has achieved something incredible leading up to operating their business.”Beyond traditional PR,&nbsp;<a href="https://hellomainland.com/pr-services-communications/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-leaders-in-franchise-support-1851-supplier-highlights-franchise-pr-franchise-marketing-mainland-2728572" target="_blank" rel="nofollow">Mainland integrates its Owned &gt; Earned &gt; Paid &gt; Data model</a> to ensure that press coverage isn’t just a one-time win but a strategic asset used for lead generation, franchise development, and consumer awareness.<h2>What Type of Franchise Brands Do You Like to Work With?</h2>Mainland partners with franchise brands that understand the power of storytelling and want to elevate their public relations beyond the basics. Whether it’s an emerging brand looking to build credibility or an established franchise seeking to reinforce its leadership, Mainland tailors its approach to maximize impact.“Our best partners are the ones who see PR as more than just an announcement,” Powills said. “We love working with franchise brands that are willing to invest in telling their stories — franchisees, executives and company culture all play a role in what makes a brand great.”Mainland works across a wide range of industries — including QSR, health and wellness, home services, retail, and fitness — ensuring that each franchise brand gets a custom strategy that aligns with its audience and goals.<h2>What Is One Franchise Success Story You Are Proud Of?</h2>One of Mainland’s most impactful success stories involves a franchise brand that was struggling to differentiate itself in a competitive market. Instead of pushing generic PR, Mainland shifted the focus to the franchisees — highlighting their backgrounds, challenges and triumphs.“When you get your franchisees out there in marketing, PR or on your website,” Powills said, “you’re showing an example of someone who said, ‘Yes, I believe in your brand. Yes, I’m going to invest my life savings into it. Yes, this is where I want to build my wealth.’”By positioning the brand as the enabler of success for its franchisees, Mainland helped the company attract more qualified franchise leads and gain media coverage that went beyond industry outlets to mainstream news platforms. This strategy not only strengthened franchise sales but also reinforced trust with consumers.<h2>What Do You Wish Prospective Franchise Clients Knew About You?</h2>Many franchise brands approach PR with a transactional mindset — issuing press releases when they hit milestones. Mainland takes a different approach, ensuring that PR is a consistent and strategic function of the brand’s growth plan.“We don’t just get media hits — we build momentum,” Powills said. “The faster we can get this thing going, the more noise we create for your business, which means PR has an immediate effect.”Mainland’s expertise in media relations, franchise marketing and brand storytelling makes it a top partner for any franchise looking to stand out. With a journalist-led approach, Mainland knows how to craft narratives that not only get published but also drive meaningful business results.To learn more about Mainland and how it can help franchise brands amplify their stories, visit&nbsp;<a href="http://hellomainland.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-leaders-in-franchise-support-1851-supplier-highlights-franchise-pr-franchise-marketing-mainland-2728572" target="_blank" rel="nofollow">hellomainland.com</a>.For more info on franchise suppliers, check out these related stories on 1851 Franchise:<ul><li><a href="https://1851franchise.com/franchise-supplier-deep-dive-beansquad-2727987">1851 Franchise Top Franchise Suppliers Deep Dive: Beansquad</a></li><li><a href="https://1851franchise.com/1851-franchise-top-franchise-suppliers-deep-dive-bizcom-2728507#featured">1851 Franchise Top Franchise Suppliers Deep Dive: BizCom</a></li><li><a href="https://1851franchise.com/what-franchisors-look-for-in-a-franchise-supplier-2718913">What Franchisors Look for in a Franchise Supplier</a></li></ul>

Franchise PR, Franchise Marketing | Mainland — Emerging Leaders in Franchise Support

Mainland: Amplifying Franchise Stories Through Public Relations and Brand Storytelling

1851 Franchise

Mainland is a public relations and brand storytelling agency that specializes in helping franchise brands elevate their stories and connect with potential franchisees and consumers.

emerging-leaders-in-franchise-support-1851-supplier-highlights-franchise-pr-franchise-marketing-mainland

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

franchise supplier award design with Locate AI logo and 1851 Franchise badge

Franchise Real Estate Services | Locate AI — Emerging Leaders in Franchise Support

locate-ai-emerging-leaders-in-franchise-support

Franchise Financial Reporting, Analytics and Business Intelligence | Qvinci

Franchise Financial Reporting, Analytics and Business Intelligence | Qvinci — Emerging Leaders in Franchise Support

franchise-financial-reporting-analytics-and-business-intelligence-qvinci-emerging-leaders-in-franchise-support

The Ultimate Guide to Selling Franchises: How to Clarify Your Positioning – The “Why You/Why Now”

the-ultimate-guide-to-selling-franchises-how-to-clarify-your-positioning-the-why-youwhy-now

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchise PR, Franchise Marketing | Mainland — Emerging Leaders in Franchise Support

MORE STORIES LIKE THIS