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Entrepreneurs Who Are Hardworking and Passionate Make the Ideal Franchise Candidate for the Amazing Lash Studio® Brand

Franchisees of the leading eyelash-extension services brand feature certain qualities that not only enable them to be successful, but also allow them to be a standout in the industry.

By Taylor Karg1851 Franchise Contributor
SPONSORED 8:08AM 06/04/20

Since its inception in 2010, the Amazing Lash Studio® franchise system has grown to over 250 locations spanning 23 states. Backed by parent company WellBiz Brands Inc.,the  Amazing Lash Studio brand has been able to establish itself as the runaway leader in the fast-growing semi-permanent eyelash category. In fact, the Amazing Lash Studio brand was even recognized on the Franchise Times Top 200+ list for 2019 thanks to its exceptional stylist training program, exemplary customer service and high standards of quality. The brand was also named as one of the nation’s largest and fastest-growing eyelash extension franchise beauty brands of 2019 on the Franchise Times Fast & Serious list.

To supplement this growth momentum, the Amazing Lash Studio brand is actively looking for qualified franchise candidates to join its system.

According to Matt Stanton, chief development officer of WellBiz Brands, Inc., the ideal Amazing Lash Studio franchise candidates are individuals who are hardworking and passionate, with a willingness to really get involved in the business. Those who are interested in joining the franchise system don’t need to have a background in business or the industry—they just need a passion for the brand. 

“Some of our best franchisees have never owned a business before,” Stanton said. “We look for someone who is a good team leader and is highly proactive, whether their professional background is in franchising or anything else. There’s no key formula on prospective owner background or previous work experience: The biggest factor that correlates with success is the willingness to get really involved in a business. This doesn’t mean Amazing Lash Studio franchisees have to be the day-to-day manager, but they need to make sure the culture of their business is being positively shaped on a day-to-day basis. We want an owner that takes an active interest in their franchise location.”

Heather Elrod, CEO of Amazing Lash Franchise, LLC, echoes similar sentiments on the importance of franchisees creating the right culture within their studios. “We’ve learned that industry background is irrelevant,” she said. “Our most successful franchisees have been able to create the right culture in their studios: a culture of caring and shared success and just following the system. The ideal owner is someone who realizes how Amazing Lash Studio services can change people’s lives, by empowering their team and helping make a guest feel beautiful and confident.”

Entrepreneurs looking to become a part of the Amazing Lash Studio system can do so with a great deal of confidence thanks to the tools and resources in place to support them along the way. The Amazing Lash Studio brand is not just focused on selling franchises to get  unit count up—it is focused on healthy growth and bringing in the right type of people who share its core values: hard work, passion and a willingness to get involved.

The investment range for an Amazing Lash Studio® franchise is $239,210 to $508,510*. To learn more about franchising with Amazing Lash Franchise, LLC, visit

*As per the March 30, 2020, Franchise Disclosure Document. 

Amazing Lash Franchise, LLC. (“ALF”) 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-8741. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.  THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA.  SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING.  Each Amazing Lash Studio® location is independently owned and operated. Amazing Lash Studio® is a registered trademark of ALF.