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Proclaiming the virtues of quality over quantity may be a clich&#233;, but like most clich&#233;s, it became a popular saying for a reason.Data from research and consulting firm Technomic showed that while the 500 largest U.S. brands saw a 4 percent increase in cumulative sales growth during 2014, some of the most well-known franchises <a href="https://www.technomic.com/Pressroom/Releases/dynRelease_Detail.php?rUID=355&utm_source=1851franchise.com&utm_medium=article&utm_campaign=focused-menus-fresher-ingredients-driving-sales-at-franchises-1354" target="_blank" rel="nofollow" target="_blank">experienced sales declines</a>. Big names like <a href="http://www.mcdonalds.com/us/en/home.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=focused-menus-fresher-ingredients-driving-sales-at-franchises-1354" target="_blank" rel="nofollow" target="_blank">McDonald&#8217;s</a> and <a href="http://www.subway.com/subwayroot/default.aspx?utm_source=1851franchise.com&utm_medium=article&utm_campaign=focused-menus-fresher-ingredients-driving-sales-at-franchises-1354" target="_blank" rel="nofollow" target="_blank">Subway</a> both saw decreases, ending 2014 with sales declines of 1.1 percent and 3.3 percent, respectively. &#8220;Brands focused on being the best, not the biggest, were the real winners in this year&#8217;s Top 500,&#8221; Darren Tristano, executive vice president of Technomic, said in a statement. &#8220;In many cases throughout fast-casual and specialized segments within quick-service and casual dining, narrowly focused menus and straightforward models for service and pricing have let brands put forward a value proposition and an image of high quality that definitely appeal to consumers.&#8221; Additionally, Technomic reported that brands with a reputation for fresher and higher-quality ingredients were driving gains in the limited-service sector. For instance, <a href="http://pitapitusa.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=focused-menus-fresher-ingredients-driving-sales-at-franchises-1354" target="_blank" rel="nofollow" target="_blank">Pita Pit</a> contributed to a collective 9 percent increase in sales throughout 2014. With brands like <a href="http://www.backyardburgersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=focused-menus-fresher-ingredients-driving-sales-at-franchises-1354" target="_blank" rel="nofollow" target="_blank">Back Yard Burgers</a> priding itself on using 100 percent Black Angus beef and <a href="http://www.smoothiekingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=focused-menus-fresher-ingredients-driving-sales-at-franchises-1354" target="_blank" rel="nofollow" target="_blank">Smoothie King</a> differentiating itself in the juice and smoothie segment by doubling down on healthful nutrients, it&#8217;s clear the focus on quality over quantity is one trend that won&#8217;t be slowing down anytime soon, particularly if it keeps paying off for brands&#8217; bottom lines.

1851 Franchise

Franchise giants are seeing sales declines while up-and-comers take advantage of new consumer tastes.

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