Franchise Deep Dive: Bricks & Minifigs Franchise Costs, Fees, Profit and Data
The LEGO-focused toy store offers both new and secondhand sets, collections and mini-figures, catering to a very niche market and offering franchisees strong profit potential.
LAST UPDATED: September 2024
FRANCHISE WEBSITE: ??https://bricksandminifigs.com/franchise-opportunities/
NUMBER OF LOCATIONS: 100+
REPORTED COST TO GET IN: $147,500 - $304,100
REPORTED ROI (Item 19): Up to $1.2 million
Bricks & Minifigs is a toy shop with a specific focus on LEGO®. Serving as both a secondhand and new-sales store, the franchise extends the life of LEGOs and provides enthusiasts with a go-to place to give their pre-loved sets a new home and find their next favorites.
How Many Bricks & Minifigs Locations Are There?
There are currently over 100 Bricks & Minifigs locations nationwide and several more in development. With a fairly consistent distribution across the country, Bricks & Minifigs is in a good position to continue backfilling key markets, solidifying its presence and increasing concentration across the U.S.
What Is the Bricks & Minifigs Business Model?
Bricks & Minifigs is a LEGO-focused toy store. The concept buys all types of LEGO products, from mini-figures and collector’s sets to bulk tubs and other miscellaneous pieces. Buying both new and used LEGOs allows Bricks & Minifigs owners to diversify their offerings, drawing in LEGO enthusiasts, families, young kids and everything in between while encouraging customers to “rebuild, reuse and reimagine.”
How Much Can Bricks & Minifigs Franchise Owners Make?
According to the brand’s 2024 Franchise Disclosure Document, the highest-performing outlet reported $1,210,402 in revenue in 2023. The systemwide revenue average for 2023 was $579,852.
How Much Does It Cost To Open a Bricks & Minifigs?
The estimated initial investment required to begin operation of a Bricks & Minifigs franchise ranges from $147,500 to $304,100. This includes the following costs:
- Initial Franchise Fee: $40,000
- Computers, Software POS System and Office Supplies: $2,500 - $4,500
- Furniture and Fixtures: $11,500 - $20,000
- Real Estate: $4,000 - $13,000
- Leasehold Improvements: $10,000 - $40,000
- Utility Deposit: $500 - $1,200
- Inventory: $30,000 - $70,000
- Uniforms: $400 - $700
- Signage: $6,000 - $14,000
- Grand Opening Marketing: $5,000 - $7,500
- Staffing (first three months): $8,000 - $22,000
- Insurance (12 months): $2,500 - $5,000
- Travel, Lodging, and Meals for Initial Training Program: $900 - $3,000
- Business Licenses, Permits, and Professional Legal and Accounting Fees: $1,200 - $3,200
- Additional Funds (3 Months): $25,000 - $60,000
What Is the Franchise Fee for Bricks & Minifigs?
Bricks & Minifigs charges a $40,000 franchise fee.
Who Is the Leadership of Bricks & Minifigs?
- Ammon McNeff — Chief Executive Officer, President
- Matthew McNeff — Chief Operations Officer
- Adam Brimhall — New Unit Onboarding Manager
- Reed Brimhall — Chief Financial Officer
- Darin Hicks — Chief Development Officer
What Helpful Articles Can I Read To Learn More?
- Bricks & Minifigs: A LEGO® Lover’s Paradise in Fox Point
- Bricks & Minifigs in Herndon Plans to Feed Your Lego Obsession
- Building a Business Brick by Brick in Jacksonville Beach
- Bricks & Minifigs Franchise Set to Establish Presence in Hilliard
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Check out these three 1851 brands:
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- Number of Open Locations (as of September 2024): 2
- Investment Range: $257,250 - $352,250
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- Number of Open Locations (as of September 2024): 35+
- Investment Range: $342,200 - $567,900
Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
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