Franchise Deep Dive: Bricks & Minifigs Franchise Costs, Fees, Profit and Data

The LEGO-focused toy store offers both new and secondhand sets, collections and mini-figures, catering to a very niche market and offering franchisees strong profit potential.

By Morgan Wood1851 Franchise Contributor

Updated 7:07AM • 09/30/24

LAST UPDATED: September 2024

FRANCHISE WEBSITE: ??https://bricksandminifigs.com/franchise-opportunities/

NUMBER OF LOCATIONS: 100+

REPORTED COST TO GET IN: $147,500 - $304,100

REPORTED ROI (Item 19): Up to $1.2 million

Bricks & Minifigs is a toy shop with a specific focus on LEGO®. Serving as both a secondhand and new-sales store, the franchise extends the life of LEGOs and provides enthusiasts with a go-to place to give their pre-loved sets a new home and find their next favorites.

How Many Bricks & Minifigs Locations Are There?

There are currently over 100 Bricks & Minifigs locations nationwide and several more in development. With a fairly consistent distribution across the country, Bricks & Minifigs is in a good position to continue backfilling key markets, solidifying its presence and increasing concentration across the U.S.

What Is the Bricks & Minifigs Business Model?

Bricks & Minifigs is a LEGO-focused toy store. The concept buys all types of LEGO products, from mini-figures and collector’s sets to bulk tubs and other miscellaneous pieces. Buying both new and used LEGOs allows Bricks & Minifigs owners to diversify their offerings, drawing in LEGO enthusiasts, families, young kids and everything in between while encouraging customers to “rebuild, reuse and reimagine.”

How Much Can Bricks & Minifigs Franchise Owners Make?

According to the brand’s 2024 Franchise Disclosure Document, the highest-performing outlet reported $1,210,402 in revenue in 2023. The systemwide revenue average for 2023 was $579,852.

How Much Does It Cost To Open a Bricks & Minifigs?

The estimated initial investment required to begin operation of a Bricks & Minifigs franchise ranges from $147,500 to $304,100. This includes the following costs:

Initial Franchise Fee: $40,000
Computers, Software POS System and Office Supplies: $2,500 - $4,500
Furniture and Fixtures: $11,500 - $20,000
Real Estate: $4,000 - $13,000
Leasehold Improvements: $10,000 - $40,000
Utility Deposit: $500 - $1,200
Inventory: $30,000 - $70,000
Uniforms: $400 - $700
Signage: $6,000 - $14,000
Grand Opening Marketing: $5,000 - $7,500
Staffing (first three months): $8,000 - $22,000
Insurance (12 months): $2,500 - $5,000
Travel, Lodging, and Meals for Initial Training Program: $900 - $3,000
Business Licenses, Permits, and Professional Legal and Accounting Fees: $1,200 - $3,200
Additional Funds (3 Months): $25,000 - $60,000

What Is the Franchise Fee for Bricks & Minifigs?

Bricks & Minifigs charges a $40,000 franchise fee.

Who Is the Leadership of Bricks & Minifigs?

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Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

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