1851

LAST UPDATED: March 2023FRANCHISE WEBSITE:&nbsp;<a href="https://www.dekalashfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-deka-lash-costs-fees-profit-and-data-2721922" target="_blank" rel="nofollow">https://www.dekalashfranchise.com/</a>&nbsp;NUMBER OF LOCATIONS:&nbsp;130-plusREPORTED COST TO GET IN:&nbsp;$221,360 – $540,384REPORTED ROI (Item 19):&nbsp;Not disclosed<a href="https://www.dekalashfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-deka-lash-costs-fees-profit-and-data-2721922" target="_blank" rel="nofollow">Deka Lash</a> is an eyelash extension franchise that provides a range of extension services, as well as supplemental lash lift and brow lamination services. The brand also offers membership services for clients who want to “auto-pilot” their appointments. After its 2011 foundation and 2016 entry to the franchise space, Deka Lash has grown to award over 300 territories with over 130 already open, bringing its unique, custom beauty experience to communities nationwide.How Many Deka Lash Locations Are There?After its foundation in 2011, Deka Lash began franchising in 2016, growing from a single studio in Pennsylvania to a network of 130-plus franchised locations across the country. Currently, over 300 territories have been awarded.Though the concept’s number of company-owned locations has held relatively steady since its entry to the franchising space, the total unit count has followed an impressive upward trajectory over the course of the past seven years.Deka Lash has become a prevalent player in the women’s beauty industry, bringing its key offering, eyelash extensions, to the market in a more accessible way. Thanks to its unique, accessible business model, Deka Lash was recognized on Entrepreneur’s “2018 Top New Franchise” and “2019 Fastest Growing Franchise” rankings.What Is the Deka Lash Business Model?Deka Lash has built its brand on the foundation of a comfortable beauty experience that is both private and connected. With a semi-private lash station, clients can receive lash extension services in a shared space without feeling entirely exposed. Because of the nature of lash extensions, clients consistently return for fill-in appointments, and franchise owners have relatively secure recurring revenue.A franchisee’s build-out process and costs rely heavily on the number of lash stations the owner opts to support.How Much Can Deka Lash Franchise Owners Make?Deka Lash does not publish its revenue representations, but&nbsp;<a href="https://www.glassdoor.com/Salary/Deka-Lash-Owner-Salaries-E1610416_D_KO10,15.htm?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-deka-lash-costs-fees-profit-and-data-2721922" target="_blank" rel="nofollow">Glassdoor</a> lists the estimated pay for a Deka Lash owner to be $200,513.How Much Does It Cost to Open a Deka Lash?The total investment necessary to open a Deka Lash business is $221,360–$540,384.This amount includes the following categories:<ul><li>Initial Franchise Fee: $59,900</li><li>Rent and Security Deposits: $1,938–$31,360</li><li>Leasehold Improvements: $15,000–$189,119</li><li>Furniture, Fixtures and Equipment: $70,540–$114,559</li><li>Computers and Hardware: $2,426–$5,673</li><li>Startup Supplies: $9,418–$14,316</li></ul><a href="https://www.entrepreneur.com/franchises/directory/deka-lash/335014?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-deka-lash-costs-fees-profit-and-data-2721922" target="_blank" rel="nofollow">Entrepreneur</a> reports a net worth requirement of $250,000 and a cash requirement of $75,000.Other Fees:Deka Lash assesses a 6% royalty fee and a 1% ad royalty fee.What Is the Franchise Fee for Deka Lash?The Deka Lash franchise fee is $59,900.Who Is the Leadership of Deka Lash?<ul><li><a href="https://www.linkedin.com/in/jennifer-blair-2ab183149/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-deka-lash-costs-fees-profit-and-data-2721922" target="_blank" rel="nofollow">Jennifer Blair, Founder and CEO</a></li><li><a href="https://www.linkedin.com/in/shantassarian/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-deka-lash-costs-fees-profit-and-data-2721922" target="_blank" rel="nofollow">Shant Assarian, President</a></li><li><a href="https://www.linkedin.com/in/russoalexandra/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-deka-lash-costs-fees-profit-and-data-2721922" target="_blank" rel="nofollow">Alexandra Russo, VP of Marketing</a></li><li><a href="https://www.linkedin.com/in/kiaramartilla/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-deka-lash-costs-fees-profit-and-data-2721922" target="_blank" rel="nofollow">Kiara Martilla Henning, Director of Digital Marketing</a></li><li><a href="https://www.linkedin.com/in/brittanyromano/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-deka-lash-costs-fees-profit-and-data-2721922" target="_blank" rel="nofollow">Brittany Romano, Director of Operations</a></li></ul>What Helpful Sources Can I Read to Learn More About Deka Lash?<ul><li><a href="https://dekalash.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-deka-lash-costs-fees-profit-and-data-2721922" target="_blank" rel="nofollow">Join the largest international eyelash extension franchise</a></li><li><a href="https://dekalash.com/news/seasoned-franchise-leader-brings-international-brand-experience-to-deka-lash/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-deka-lash-costs-fees-profit-and-data-2721922" target="_blank" rel="nofollow">Seasoned Franchise Leader Brings International Brand Experience to Deka Lash</a></li><li><a href="https://dekalash.com/news/how-deka-lash-became-a-top-lash-franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-deka-lash-costs-fees-profit-and-data-2721922" target="_blank" rel="nofollow">How Deka Lash Became a Top Lash Franchise</a></li></ul>Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.&nbsp;

Franchise Deep Dive: Deka Lash Costs, Fees, Profit and Data

1851 Franchise

As a primary player in the multi-billion dollar lash industry, Deka Lash has over 130 points of presence and continues to grow.

franchise-deep-dive-deka-lash-costs-fees-profit-and-data

Sola Salons

Photo of exterior of Sola Salons location with brick front and blue sign

Why This Former Silicon Valley Engineer Invested in Sola Salons

silicon-valley-engineer-franchisee

Right at Home

Right at Home Expanding In-Home Care Services in Chicago

right-at-home-expanding-in-home-care-services-in-chicago

Woodhouse Spas

Photo of diverse team of Woodhouse Spa team members standing together, smiling

How Woodhouse Spas Solves the Industry’s Labor Challenges

solves-labor-shortage

Wild Bill's Craft Beverage Company

Wild Bill's Franchise - Courtney Brown - A Day in the Life - 1851 Franchise

A Day in the Life of Wild Bill’s Franchisee Courtney Brown

wild-bills-franchise-courtney-brown-tampa

Jollibee

Design with Jollibee mascot against red circle, all against background of Jollibee chicken & fries

Why Jollibee Is the Next Great Chicken Franchise Opportunity

chicken-franchise-opportunity

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Crunch Fitness Franchise - Sixth Street Minority Stake - CR Fitness - 1851 Franchise

Sixth Street Takes Minority Stake in CR Fitness, the Largest Crunch Fitness Franchisee

cr-fitness-crunch-fitness-sixth-street-investment

houses, Why Top Franchises of 2025 Outperform Independent Businesses

Why the Top Franchises of 2025 Outperform Independent Businesses

how-franchises-outperform-independent-business-2025-tech-data

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

Franchise Owners Step Up To Support Communities During Government Shutdown - 1851 Franchise

Franchise Owners Step Up To Support Communities During Government Shutdown

franchise-community-support-shutdown

Slim Chickens Opens R&D Center at World Headquarters To Drive Menu Innovation

slim-chickens-rd-center-fayetteville

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Why Franchise Due Diligence Is Like Marriage: An Interview with Joe Manuszak of UNITS Moving and Portable Storage

joe-manuszak-franchise-due-diligence-units-portable-storage

Woof Gang Bakery & Grooming Franchise Costs, Fees, Profit and Data for 2025

woof-gang-bakery-grooming-franchise-costs-fees-profit-and-data

The Decision To Franchise: A Founder’s Playbook From Bee Organized’s Kristen Christian

the-decision-to-franchise-a-founders-playbook-from-bee-organizeds-kristen-christian

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Franchise Deep Dive: Deka Lash Costs, Fees, Profit and Data

MORE STORIES LIKE THIS