Franchise Deep Dive: Deka Lash Costs, Fees, Profit and Data

LAST UPDATED: March 2023

FRANCHISE WEBSITE: https://www.dekalashfranchise.com/ 

NUMBER OF LOCATIONS: 130-plus

REPORTED COST TO GET IN: $221,360 – $540,384

REPORTED ROI (Item 19): Not disclosed

Deka Lash is an eyelash extension franchise that provides a range of extension services, as well as supplemental lash lift and brow lamination services. The brand also offers membership services for clients who want to “auto-pilot” their appointments. After its 2011 foundation and 2016 entry to the franchise space, Deka Lash has grown to award over 300 territories with over 130 already open, bringing its unique, custom beauty experience to communities nationwide.

How Many Deka Lash Locations Are There?

After its foundation in 2011, Deka Lash began franchising in 2016, growing from a single studio in Pennsylvania to a network of 130-plus franchised locations across the country. Currently, over 300 territories have been awarded.

Though the concept’s number of company-owned locations has held relatively steady since its entry to the franchising space, the total unit count has followed an impressive upward trajectory over the course of the past seven years.

Deka Lash has become a prevalent player in the women’s beauty industry, bringing its key offering, eyelash extensions, to the market in a more accessible way. Thanks to its unique, accessible business model, Deka Lash was recognized on Entrepreneur’s “2018 Top New Franchise” and “2019 Fastest Growing Franchise” rankings.

What Is the Deka Lash Business Model?

Deka Lash has built its brand on the foundation of a comfortable beauty experience that is both private and connected. With a semi-private lash station, clients can receive lash extension services in a shared space without feeling entirely exposed. Because of the nature of lash extensions, clients consistently return for fill-in appointments, and franchise owners have relatively secure recurring revenue.

A franchisee’s build-out process and costs rely heavily on the number of lash stations the owner opts to support.

How Much Can Deka Lash Franchise Owners Make?

Deka Lash does not publish its revenue representations, but Glassdoor lists the estimated pay for a Deka Lash owner to be $200,513.

How Much Does It Cost to Open a Deka Lash?

The total investment necessary to open a Deka Lash business is $221,360–$540,384.

This amount includes the following categories:

• Initial Franchise Fee: $59,900
• Rent and Security Deposits: $1,938–$31,360
• Leasehold Improvements: $15,000–$189,119
• Furniture, Fixtures and Equipment: $70,540–$114,559
• Computers and Hardware: $2,426–$5,673
• Startup Supplies: $9,418–$14,316

Entrepreneur reports a net worth requirement of $250,000 and a cash requirement of $75,000.

Other Fees:

Deka Lash assesses a 6% royalty fee and a 1% ad royalty fee.

What Is the Franchise Fee for Deka Lash?

The Deka Lash franchise fee is $59,900.

Who Is the Leadership of Deka Lash?

• Jennifer Blair, Founder and CEO
• Shant Assarian, President
• Alexandra Russo, VP of Marketing
• Kiara Martilla Henning, Director of Digital Marketing
• Brittany Romano, Director of Operations

What Helpful Sources Can I Read to Learn More About Deka Lash?

• Join the largest international eyelash extension franchise
• Seasoned Franchise Leader Brings International Brand Experience to Deka Lash
• How Deka Lash Became a Top Lash Franchise

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