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Franchise Opportunity Deep Dive: Eye Level offers a low-cost, education-focused franchise built on individualized learning, strong support systems and steady demand for supplemental education.
Eye Level is a supplemental education brand that provides individualized math and English programs designed to help students build strong foundational skills. Its approach focuses on self-directed learning, allowing students to progress at their own pace while developing confidence and critical thinking abilities.
The brand was developed by Daekyo, a global education company founded in South Korea in 1976 by Youngjoong Kang, who set out to create a more personalized approach to learning based on each child’s ability. Built on this philosophy, Eye Level expanded internationally and entered the U.S. market through Daekyo America. The company introduced its franchise model as it grew its network of learning centers, offering entrepreneurs the opportunity to deliver its curriculum in local communities.
Mission: Eye Level’s mission is to help students become self-directed learners who think critically and solve problems independently.
Vision: The brand aims to be a global leader in education by delivering high-quality learning experiences that support student success worldwide.
Eye Level is offering franchise opportunities across the United States, with availability in multiple markets rather than a single defined region. The brand is seeking franchisees who want to open centers in their local communities and serve the growing demand for supplemental education.
Initial Costs: The estimated initial investment required to begin operation of an Eye Level franchise ranges from $55,318 to $12,150. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $10,000 | $10,000 |
| Microsite Setup Fee | $100 | $100 |
| Booklet Security Deposit | $3,000 | $3,000 |
| Rent | $1,200 | $4,500 |
| Lease Security Deposit | $1,200 | $9,000 |
| Leasehold Improvements | $15,000 | $48,000 |
| Furniture, Fixtures, Equipment, Signage & Supplies | $7,000 | $8,000 |
| Professional Fees | $1,000 | $3,000 |
| Design & Architect Fees | $1,000 | $2,000 |
| Computer & Tablets | $2,000 | $3,000 |
| Business License & Permits | $100 | $200 |
| Criminal Background Check | $18 | $50 |
| Grand Opening Marketing | $4,000 | $4,000 |
| Training Expenses | $250 | $6,000 |
| Insurance (12 Months) | $1,050 | $2,200 |
| Payroll Costs (3 Months) | $1,000 | $3,000 |
| Eye Level Lead Management Phone System | $400 | $600 |
| Additional Funds (3 Months) | $7,000 | $22,500 |
Initial Franchise Fee: The fee to begin operation of an Eye Level franchise is $10,000, which is payable upon signing the franchise agreement. This fee is reduced to $5,000 for existing franchisees opening an additional learning center.
Ongoing Fees: According to the 2025 FDD, Eye Level franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Continuing Service & Royalty Fee | Enrollment Royalty Fee: $15 per newly enrolled student/month Royalty: $36 per student/month for the first six months, and $32 per student/month thereafter Minimum: $1,500/month after the first year |
| Summit of Math Continuing Service & Royalty Fee | $15 per student/month |
| Brand Development Fund | $1 per student/month |
ROI Potential: Eye Level does not provide information about the actual or potential financial performance of its franchised learning centers in its FDD.
Eye Level supports franchisees before opening through guidance on site selection, helping identify locations that align with local demographics and demand. The brand also assists with setup and preparation, positioning franchisees to launch with a clear plan for enrollment and community outreach.
Franchisees complete initial training prior to opening, covering the Eye Level learning method, center management and parent consultation. Training continues beyond launch through structured programs and resources designed to reinforce instructional standards and business operations.
Ongoing support includes access to business consultants, trainers and field teams who assist with day-to-day operations. The brand provides guidance across enrollment, marketing, advertising, public relations and overall center performance to help franchisees manage and grow their locations.
Eye Level provides proprietary tools and resources through Eye Level University, supporting center operations, instructor training and parent engagement. These systems are designed to help franchisees manage their business while maintaining consistency in program delivery.
Franchisees are required to have a bachelor’s degree or higher, but an education or teaching background isn’t necessary. Rather, the brand is looking for talented individuals who are passionate about providing a valuable service to their community, who have a strong business sense and great communication skills for networking and marketing in their local area.
Running an Eye Level center requires day-to-day involvement in overseeing operations, including student enrollment, parent communication and staff management. Franchisees are responsible for maintaining the learning environment, managing instructors and supporting student progress, with the business centered around after-school and weekend hours when demand is highest.
Franchisees are not required to serve as the center director, allowing for some flexibility in how the business is structured. Owners can hire and manage a director and instructional staff to handle daily instruction, while focusing on the business side of the operation.
This structure allows for a semi-absentee approach, provided the franchisee builds a strong team and remains engaged in oversight, performance and growth of the center.
Eye Level does not offer direct or indirect financing to franchisees.
https://www.youtube.com/watch?v=On434jW1O2o
“I think that if the new franchise owners are willing to put in the time to understand the curriculum and the philosophy of Eye Level, they can be successful ... Eye Level has given us so many opportunities to help improve the academic lives of students and, in the end, it really is all about the kids. Owning an Eye Level has been a rewarding experience.”
- Disha Kale and Tasha Johnson, Franchisees — Coralville, Iowa
For more franchisee testimonials and success stories, visit the Eye Level franchise website.
The U.S. supplemental education sector continues to expand, driven by sustained demand for personalized learning and academic support. The broader tutoring and supplemental education market generates roughly $18.9 billion in annual revenue in the U.S., with steady growth over the past several years. At the same time, the online tutoring segment alone was valued at about $4.3 billion in 2024 and is projected to reach more than $8 billion by 2030, reflecting a compound annual growth rate of roughly 11%. Growth is being fueled by increased emphasis on academic performance, rising demand for STEM education and continued adoption of digital learning tools, with the U.S. market expected to add nearly $29 billion in value between 2025 and 2029. More broadly, the supplemental education category is expanding at an annual rate of about 11% to 12% through the next decade, supported by parents’ willingness to invest in individualized instruction and flexible learning options.
Eye Level’s primary competitors include Kumon, Mathnasium*, Sylvan Learning and Huntington Learning Center.
Eye Level stands out through its individualized, level-based approach that starts each student at their actual ability rather than grade level. Its model blends instructor guidance with self-directed learning, reinforcing independence while maintaining structured support. The curriculum emphasizes mastery before progression and integrates foundational skills and critical thinking, positioning the brand as a more balanced alternative to programs that prioritize repetition or test preparation.
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