Hydrate IV Bar is a wellness franchise specializing in IV therapy, vitamin injections and NAD+ treatments delivered in a spa-like environment by licensed medical professionals. Founded in 2016, the company has grown into a national franchise brand focused on preventive wellness, recovery and personalized health services while offering recurring revenue through memberships.

1. What Is the Brand Overview for Hydrate IV Bar?

About the Brand

Hydrate IV Bar was founded in 2016 by Katie Gillberg after recognizing growing consumer demand for convenient, medically supervised wellness services outside of traditional health care settings. The company began franchising in 2020 and has expanded across multiple states through franchise ownership.

Mission: To promote wellness from within by delivering high-quality products and services administered by experienced and trustworthy medical and wellness professionals in a relaxing, spa-like atmosphere.

Vision: To make premium IV therapy and wellness services more accessible while building a nationally recognized brand focused on preventive health and exceptional client experiences.

Unique Selling Points (USPs)

  • Medical oversight from physicians, nurse practitioners and registered nurses.
  • Spa-like environment designed for comfort and relaxation.
  • Comprehensive menu of IV therapy, vitamin injections and NAD+ treatments.
  • Nationwide membership program that can be used at any location.
  • Pharmaceutical-grade vitamins sourced from trusted pharmacies.
  • Walk-in availability alongside scheduled appointments.
  • Personalized wellness treatments for hydration, recovery, immunity, beauty and performance.

2. What Are the Franchise Opportunity Details?

Why Franchise With Hydrate IV Bar?

  • Established franchise system launched in 2020.
  • Recurring membership revenue model.
  • Comprehensive onboarding and training.
  • Site selection and buildout guidance.
  • Marketing support before and after opening.
  • Operational coaching from experienced franchise professionals.
  • National vendor relationships.
  • Technology platform for scheduling, operations and employee management.
  • Lower-cost Hydrate IV Minibar option available.

Available Territories

Hydrate IV Bar is actively expanding throughout the United States. Interested candidates can inquire about available markets through the company's franchise website.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of a Hydrate IV Bar franchise ranges from $347,050 to $577,600 for a traditional location and $97,300 to $162,550 for a minibar location. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Type of Expenditure

Traditional

Minibar

Min

Max

Min

Max

Franchise Fee

$50,000

$50,000

$50,000

$50,000

Technology Setup Fee

$2,500

$2,500

$2,500

$2,500

Technology Fee (3-6 Months)

$2,550

$5,100

$2,550

$2,550

Travel to Training Expenses

$5,000

$10,000

$2,000

$5,500

Project Management Fees

$23,000

$30,000

Architect Fees

$8,000

$15,000

Leasehold Improvements

$100,000

$200,000

Utility & Security Deposits

$2,500

$7,500

Lease Payments (3 Months)

$9,000

$18,000

Décor/Moveable Furniture & Furnishings

$7,500

$15,000

$0

$5,000

Computer System

$2,000

$5,000

$2,000

$5,000

Opening Inventory

$7,500

$10,000

$500

$2,500

Office Supplies & Equipment

$3,500

$5,500

Office Supplies

$250

$500

Signage

$2,000

$8,000

$500

$3,000

Business Licenses & Permits

$1,000

$5,000

$1,000

$5,000

Professional Fees

$3,500

$6,000

$3,500

$6,000

Insurance Premium (Annual)

$7,500

$15,000

$7,500

$15,000

Market Introduction Program

$20,000

$20,000

$20,000

$20,000

Vehicle

$0

$20,000

Additional Funds (3-6 Months)

$90,000

$150,000

$5,000

$20,000

Initial Franchise Fee: The initial franchise fee is $50,000 for a single Hydrate IV Bar location and is due when the franchise agreement is signed. Franchisees developing multiple locations pay $95,000 for two units or $140,000 for three units under a multi-unit development addendum, with a portion of the fee for additional locations paid when each unit's franchise agreement is executed.

Qualified veterans, first responders and eligible Hydrate IV Bar employees receive a $5,000 discount on the franchise fee for their first location.

Ongoing Fees: According to the 2026 FDD, Hydrate IV Bar franchisees are responsible for the following ongoing payments and fees:

Type of FeeAmount
Royalty8% of gross revenue/month
Brand Contribution2% of gross revenue/month
Local Advertising Expenditure$1,500 per month for digital marketing, plus a minimum of 1% of gross revenue per month for additional local initiatives
Technology$850/month

ROI Potential: According to the 2026 FDD, the franchised outlets operating for the entirety of 2025 reported the following annual total revenue, gross profit and operating EBITDA:

Metric

Average

Median

High

Low

Total Revenue

$655,781

$508,908

$1,669,393

$245,867

Gross Profit

$438,075

$319,747

$1,220,488

$68,027

Operating EBITDA

$114,870

($688)

$596,113

($108,324)

3. What Franchisee Support Does Hydrate IV Bar Provide?

Pre-Opening Support

Hydrate IV Bar supports franchisees before opening by helping them move through the major steps of launching their spa. This includes site selection, lease review support, spa design and buildout guidance, franchise onboarding, vendor introductions and operational setup. The brand also helps franchisees prepare for the grand opening so they can enter the market with a clear plan.

Training Programs

Franchisees complete approximately one week of initial training. The program covers key areas of the business, including clinical operations, business management, sales, membership programs, technology systems, compliance, marketing and customer experience.

Operational Support

After opening, franchisees receive ongoing support from the Hydrate IV Bar team. This includes franchise coaching, marketing assistance, operations guidance, vendor support, compliance resources, business development assistance and continuing education. The brand also provides guidance around grand opening execution and ongoing local growth.

Technology and Tools

Hydrate IV Bar franchisees receive access to several technology platforms and operational resources to help manage the business. These include MyTime scheduling software, Connecteam employee management tools, membership management systems, marketing resources, national vendor partnerships, ClassPass integration and Guardian MD medical support.

4. What Are the Franchise Requirements for Hydrate IV Bar?

Eligibility Criteria

  • Liquid Assets: $200,000 (traditional), $125,000 (minibar)
  • Net Worth: $1,000,000 (traditional), $500,000 (minibar)

Hydrate IV Bar looks for business-minded entrepreneurs with leadership ability and a passion for health and wellness. Medical experience is not required for the traditional franchise model because clinical services are delivered by licensed medical professionals operating under medical oversight.

Operational Commitments

The franchise is designed as a full-service wellness business requiring owner involvement in leadership, staffing and local business development. Owners oversee business operations while licensed medical professionals administer treatments.

Funding Assistance

Hydrate IV Bar has earned SBA eligibility and may work with financing partners, although applicants should discuss available financing options directly with the franchise development team.

5. Are There Franchisee Success Stories?

https://www.youtube.com/watch?v=WAytaZj9kZY 

“I am a registered nurse. I was in the hospital setting for over 16 years and started Hydrate just on the side, something fun, and then that developed into just a real love and passion for the brand itself. So that's where I kind of decided to go into more management and then a franchisee. What I truly love about working and owning Hydrate is that I get to do the wellness side of things, I get to be in the health and wellness on the preventative side versus at the bedside, where it was more the aftermath, so this is just a truly positive and social experience every day.” 

Jessica Hackney, Franchisee — Highlands Ranch and Castle Rock, Colorado

Visit the Hydrate IV Bar franchise website for more franchisee testimonials and success stories.

6. What Is the Market Potential for IV Therapy?

The IV therapy industry continues to expand as consumers place greater emphasis on preventive wellness and convenient health care services. The North American IV hydration therapy market was valued at $1.35 billion in 2025 and is projected to reach $2.56 billion by 2033, growing at a CAGR of 8.6%. Growth is being driven by increasing demand for proactive health management and personalized wellness solutions.

Competitor Analysis

Hydrate IV Bar’s primary competitors include Restore Hyper Wellness, The DRIPBaR and Prime IV Hydration & Wellness. The brand differentiates itself through its medically supervised approach, spa-like atmosphere, nationwide membership program and recurring revenue model.

7. What Is the Application Process for Hydrate IV Bar Franchisees?

  1. Submit an Initial Inquiry: Complete the franchise interest form with your contact information, preferred market and investment timeline to begin the conversation.
  2. Complete an Introductory Call: Speak with the franchise team to discuss your background, goals and whether the opportunity is a good mutual fit.
  3. Review the Investment Requirements: Evaluate the startup costs, financial qualifications and available funding options to determine your readiness for ownership.
  4. Explore Financing Options: Work with available financing partners, if needed, to identify the funding solution that best supports your investment.
  5. Review the Franchise Disclosure Document: Carefully review the FDD to understand the franchise system, obligations and legal requirements before moving forward.
  6. Secure Your Market and Location: Collaborate with the franchise team on site selection and identify the market where you'll open your spa.
  7. Complete Franchise Training: Participate in online and in-person training covering operations, medical oversight, hospitality, marketing and business management.
  8. Prepare for Opening Day: Work with franchise support specialists to complete onboarding, finalize operational details and get your spa ready to welcome clients.
  9. Launch With Ongoing Support: Continue building your business with access to mentorship calls, continuing education and expert support in operations, marketing, business development and medical services.

Typical timeline: Approximately seven months from signing the franchise agreement to opening.

Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement or offer to buy or sell any franchises, securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. 

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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Victoria Campisi

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Victoria Campisi

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