Franchise Deep Dive: Mr. Appliance Franchise Costs, Fees, Profit and Data

LAST UPDATED: March 2023

FRANCHISE WEBSITE: https://franchise.neighborly.com/mr-appliance/ 

NUMBER OF LOCATIONS: 290-plus

REPORTED COST TO GET IN: $80,925 – $158,640

REPORTED ROI (Item 19): Not disclosed

Mr. Appliance is a mobile appliance repair concept that was originally established in 1996. The concept offers both ground-up franchise development opportunities as well as the conversion of existing businesses. The concept markets itself as recession-resilient and a concept with a simple startup process.

With national recognition and the backing of multi-brand franchisor Neighborly, Mr. Appliance presents a business ownership opportunity with a relatively low initial investment and the potential for low ongoing costs in a lucrative, sustainable industry.

How Many Mr. Appliance Locations Are There?

According to the brand’s consumer-facing website, there are over 290 locations across North America. The franchise development site notes over 300 locations. In recent years, Mr. Appliance has been recognized by Inc. 5000, Franchise Business Review’s “Top Franchises for Veterans” and “Top Franchises Satisfaction Award,” and Entrepreneur’s “Franchise 500 Ranked” and “Top Franchise for Veterans.”

Neighborly positions itself as the largest home services company in the world, with over 40 years of history, 19 brands and over 5,000 franchisees. (Franchise-related data publicly published by Neighborly may not be entirely accurate, as its 19-brand statement directly conflicts with the just 17 brands available to view on the franchisor’s website and statement on the Mr. Appliance consumer site that says the brand, “along with 22 other nationally recognized home service brands” form Neighborly.)

What Is the Mr. Appliance Business Model?

Mr. Appliance is a mobile appliance repair concept that offers “skilled, affordable services that occur on your schedule.” The brand advertises a customer-first approach, saying it aims to become the premier appliance service provider in its communities.

Mr. Appliance franchisees service Bosch, Panasonic, GE, KitchenAid, LG, Maytag, Samsung, Whirlpool and more. By providing expertise on such a wide range of appliances, and in a mobile format, Mr. Appliance franchise owners are positioned to target countless households in the community.

How Much Can Mr. Appliance Franchise Owners Make?

Mr. Appliance does not publish revenue representations. However, Glassdoor shows a reported salary of $104,351 for the Operations Manager role and $138,132 for the General Manager role, which is sometimes assumed by owner/operators.

How Much Does It Cost To Open a Mr. Appliance?

Neighborly reports the total initial investment to open a Mr. Appliance business to be $80,925–$158,640. This amount includes a $53,125 franchise fee.

Neighborly says that territory size, individual needs and circumstances that impact startup costs, business conversion and veterans' discount can impact the final investment amount.

The brand also requires $85,000 in liquid capital and a minimum net worth of $200,000.

What Is the Franchise Fee for Mr. Appliance?

The Mr. Appliance franchise fee is $53,125.

Who Is the Leadership of Mr. Appliance?

Mr. Appliance is one of multiple franchises under the Neighborly umbrella. The majority of its leadership resides within the Neighborly network, but Mr. Appliance has its own brand president.

• Mike Bidwell, President and Chief Executive Officer at Neighborly
• Mary Kennedy Thompson, Chief Operating Officer at Neighborly
• Jon Shell, Chief Financial Officer at Neighborly
• Amer Waheed, Chief Technology Officer at Neighborly
• Roger Chacko, Chief Strategy and Marketing Officer at Neighborly
• Grayson Brown, Executive Vice President and General Counsel at Neighborly
• Brad Stevenson, Chief Development Officer at Neighborly
• Diane Nick, Senior Vice President, Brand Marketing at Neighborly
• Courtney Kolar, Senior Vice President of People Services at Neighborly
• Ron Shimek, President at Mr. Appliance

What Helpful Articles Can I Read To Learn More?

• About Mr. Appliance | Appliance Repair Franchise System
• Mr. Appliance | Neighborly®, a Service-Based Franchise
• Mr. Appliance - Franchise Business Review

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