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Franchise Deep Dive: Natural Life's Franchise Costs, Fees, Profit and Data

Since its inception in 2017, Natural Life has become a leading provider of alternative wellness products and is expanding alongside the growing CBD industry.

By Jeff DwyerStaff Writer
Updated 8:08AM 07/05/23

LAST UPDATED: July 3, 2023

Natural Life is an emerging provider of alternative and organic health and wellness products. The brand, which claims to be the first chain of retail stores that specializes in cannabidiol (CBD) products, also offers products such as kava and kratom. Natural Life was founded in 2017 in Tallahassee, Florida by Florida State University graduate Gabriel Suarez, who wanted to help those in need find wellness alternatives.

How Many Natural Life Locations Are There?

As of July 2023, Natural Life has more than 13 locations spanning 10 states, including Arizona, Florida, Georgia, Illinois, Massachusetts, Missouri, Ohio, Nevada, Tennessee and Texas. 

The brand is currently offering franchise opportunities across the country.

What Is Natural Life’s Business Model?

Natural Life’s entire business model focuses on providing alternative wellness products to those in need. And, according to the brand’s website, following the legalization of hemp in 2018, CBD has become a lucrative investment opportunity, which in turn, has fueled the growth of Natural Life. The brand projects that CBD will become a $25 billion industry by 2025, and it seeks to grow alongside the industry. In addition to its alternative health products, each of the franchise’s locations is staffed with “certified wellness coaches,” who can provide guidance and support in helping customers find the right product.

Natural Life also says it sources and sells products from numerous suppliers, which allows the brand to protect itself against any potential shortages.

For franchise owners, Natural Life says there are three different levels of involvement for franchisees:

  • hands-on approach, where the franchisee takes on the role of a certified store manager
  • semi-absentee model, where the owner supervises and supports a store manager
  • full-absentee approach, which has little involvement with the day-to-day operations.

How Much Can Natural Life Franchise Owners Make?

Natural Life does not have a publicly available Item 19. To learn more, contact the team about reading the Franchise Disclosure Document, which will state the total earnings of any company or franchise-owned unit as a reference.

How Much Does It Cost to Open a Natural Life?

The total investment necessary to begin the operation of a Natural Life Franchise starts at $200,000. This investment includes factors such as the franchise fee, furniture and fixture fee, initial inventory fee, and grand opening fee.

Franchise owners are also responsible for paying 5% recurring royalty fees.

What Is the Franchise Fee for a Natural Life?

Natural Life does not make its franchise fee publicly known. However, according to third-party sources, the initial franchise fee required to invest in a Natural Life franchise is $40,000.

Who’s On Natural Life’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Natural Life?

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