Franchise Deep Dive: School of Rock's Franchise Costs, Fees, Profit and Data

The largest music school franchise in the United States offers a lot of support and training to its students, but what does the brand offer its franchisees?

By 1851 Staff1851 Staff Contributions

SPONSOREDUpdated 3:15PM • 02/26/23

LAST UPDATED: 2/2024

FRANCHISE WEBSITE: https://www.schoolofrock.com/franchising

NUMBER OF LOCATIONS: over 300

REPORTED COST TO GET IN: $395,800 – $537,400

REPORTED ROI (Item 19): N/A

School of Rock* has become a trailblazer in the music school franchise industry. The brand offers guitar, drum, singing, bass guitar, keyboard and piano lessons to children and adults aspiring to be musicians. School of Rock is known for allowing its franchisees some creative freedom while offering support and training to help them succeed.

How Many School of Rock Locations Are There?

School of Rock’s franchise website states that there are over 300 locations in 15 countries. The brand was founded in 1998 in Philadelphia but didn’t begin franchising until 2004. Today School of Rock teaches over 55,000 students across the world and performs over 4,000 shows annually.

What is the School of Rock Business Model?

The School of Rock business model requires a brick-and-mortar location. The development team will assist franchisees in finding a location that works best for the school based on community demographics, local markets and specific space requirements. The brand also allows franchisees to use existing spaces for their school, but it must meet certain criteria such as the space being anywhere from 2,000 to 3,000 square feet. Franchisees can also potentially convert their existing music school to a School Rock upon request.

In 2021, School of Rock was awarded a patent for its “Revolutionary School of Rock Method”. Which combines one-on-one instruction with group rehearsals and live performances, teaching students how to play together as a band. This method also utilizes an app that allows students to apply and practice what they have learned in their lessons at home.

How Much Can School of Rock Franchise Owners Make?

School of Rock does not make franchise earnings public. However, SharpSheets estimates that, on average, School of Rock franchised businesses make $504,000 in sales per year.

How Much Does it Cost to Open a School of Rock?

Average costs for opening a School of Rock location range from $395,800 – $537,400. To qualify as a candidate, minimum requirements are $150,000 in liquid assets and $350,000 in net worth.

Initial Franchise Fee: $49,900
Initial Rent Outlays: $6,000 - $15,500
Site Selection and Leasehold Improvements: $237,000 - $275,000
Furnishings and Finishings: $12,000 - $26,000
Equipment: $20,000 - $30,000
Security Cameras: $7,500 - $16,500
Signage: $7,000 - $14,000
Supplies: $500 - $1000
Pre-opening Training: $1,800 - $3,000
Advertising: $10,000
Opening Inventory: $2,500 - $3,500
Computer / Software: $4,000 - $8,500
Permits & Licenses: $2,000 - $3,500
Architectural Fees: $10,000 - $15,000
Prepaid Insurance Premiums: $500 - $3,000
Utility Costs & Deposits: $600 - $1,500
Miscellaneous Opening Expenses: $3,500 - $7,500
Additional Funds for 3 Months: $21,000 - $54,000

Ongoing Costs and Fees include:

Royalty Fee: 8% of Gross Sales
Brand Fund: 3% of Gross Sales

What is the Franchise Fee for School of Rock?

The School of Rock franchise fee for a single location is $49,000.

Who is the Leadership of School of Rock?

What Helpful Articles Can I Read to Learn More About School of Rock?

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*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.