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Franchise Deep Dive: The Exercise Coach's Franchise Costs, Fees, Profit and Data

The Exercise Coach, the emerging fitness concept, has made a name for itself by offering services predominantly to the 50-and-older age group.

By Jeff DwyerStaff Writer
10:10AM 04/17/23

REPORTED COST TO GET IN: $136,009 - $348,693

The Exercise Coach is an emerging fitness concept that focuses on the 50-and-older population. The brand was founded in 2000 by couple Brian and Gerianne Cygan, and began franchising just 10 years later in 2010. Exercise Coach boasts itself as being different from traditionally loud, crowded and (to some) intimidating gyms. Instead, it claims to be a welcoming place for those looking to get in better shape. 

Exercise Coach boasts itself as the most advanced fitness and exercise solutions in the world. It provides its members with two 20-minute customized workout sessions per week. The brand’s leadership team says this approach allows their coaches to give guests the most individually and optimized workouts for maximum results in minimum time. 

In 2021 and 2022, Exercise Coach was named the #1 fastest growing personal training brand in the U.S. by Entrepreneur Magazine. 

How Many Exercise Coach Locations Are There?

There are currently over 200 Exercise Coach locations across the United States. 

What Is the Exercise Coach Business Model?

Exercise Coach offers either single-unit or multi-unit franchise opportunities. They also have two varying franchise models available to interested parties, which both take up a smaller footprint than most larger gyms. Their offerings include the suite, which is about 800 to 1,200 square feet of office space and a smaller equipment package. Or, the brand also offers full-size studios, which sit larger at about 1,200 to 2,000 square feet of retail space and feature much more fitness equipment. 

According to the Exercise Coach leadership team, franchisees will be able to tap into a steady cash flow right from the start due to their unique focus on the 50-and-older age group. The brand says because the Baby Boomer population is currently the fastest growing population segment in the country, they have zeroed in on meeting the needs of this demographic. As a result, they have seen success growing alongside the population. They say there are more than 60 million adults in the U.S. over the age of 50, and the brand believes this demographic is more loyal, as their average membership length is nearly two years longer than the average younger customer. 

Additionally, the brand allows its franchisees to be absentee owners, as each location can be fully managed by a Lead Coach, giving franchisees the ability to solely focus on scaling their business. 

How Much Can Exercise Coach Franchise Owners Make?

For information about Exercise Coach’s financial performance, the brand asks prospective franchisees to reach out directly to its development team. 

How Much Does It Cost to Open an Exercise Coach?

The total investment necessary to open a single-unit Exercise Coach franchise ranges from $136,009 - $348,693, including a $49,500 franchise fee. 

Other Fees:

Franchisees are required to pay a reoccurring 6% royalty fee and a 1% advertising royalty fee. 

What Is the Franchise Fee for an Exercise Coach?

  • Initial Franchise Fee: $49,500
  • Liquid Capital Required: $100,000
  • Net Worth Required: $200,000

Who Is the Leadership of Exercise Coach?

What Helpful Sources Can I See to Learn More About the Exercise Coach?

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