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Franchise Influencers: Sean Fitzgerald, President of TruBlue Total House Care

As part of our annual Influencer Issue, 1851 Franchise has enlisted the help of the franchise community to compile a list of the top people making moves in the franchise industry.

By Savannah BilboStaff Writer
10:10AM 03/03/23

Sean Fitzgerald


Sean Fitzgerald, CFE is a C-level franchise executive with 25 years of experience working with brands, ranging from startup franchise concepts to large developed franchise systems. This level of experience provides unique insight and perspective in growing, operating and building franchise brands. His expertise includes franchise sales, development, marketing, lead generation, digital marketing, content marketing, lead flow management, candidate journey mapping, PR, web design, SEO/SEM, CRM, franchise operations, multi-unit development, franchise compliance, training and franchisor/franchisee relations. Currently, Fitzgerald is the president of TruBlue House Care franchise, the only national provider specializing in home maintenance and repair, both inside and outside the home, for seniors and busy families.  Formerly Chief Development Strategist for No Limit Agency* and 1851 Franchise, he provided franchise development strategy for many well-known brands, including Dairy Queen*, Great Clips*, Buffalo Wings and Rings*, and TWO MEN AND A TRUCK*. His experience also covers a wide range of industries, including retail, restaurant, hospitality, service, healthcare and technology. Before that, he was the Executive Vice President for BrightStar Care, Senior VP of Quiznos and National Vice President of Franchise Development for Wireless Zone, a Verizon Wireless retail chain. Fitzgerald also was the co-founder and COO of an automotive accessory retail chain out of Cincinnati, Ohio, which grew to become a national franchise and eventual IPO trading on the NASDAQ-QTC.

About TruBlue: TruBlue Total House Care provides a helping hand around the house—inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed. The brand offers the opportunity for business ownership to entrepreneurs looking to service the fast-growing senior population and the demand for home services. The brand is a niche segment of a high-demand (and growing) home service industry while providing its owners with robust internal support infrastructure.

Total Locations (if franchise): 60+ (2021)

Investment Range: $65,650 – $91,400

Franchise Website:

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.