1851

1851 Franchise CEO&nbsp;<a href="https://www.linkedin.com/in/powills?utm_source=1851franchise.com&utm_medium=article&utm_campaign=1851-growth-club-how-to-define-your-why-you-why-now-2723848" target="_blank" rel="nofollow">Nick Powills</a> created&nbsp;<a href="https://www.youtube.com/watch?v=ef4aftFHiVk&utm_source=1851franchise.com&utm_medium=article&utm_campaign=1851-growth-club-how-to-define-your-why-you-why-now-2723848" target="_blank" rel="nofollow">1851 Growth Club</a> to provide support and honest advice to current and future franchisors and franchisees. For every franchisor, Powills advises that they pin down the brand’s “<a href="https://1851franchise.com/how-to-define-your-franchises-why-youwhy-now-2715792">why you, why now.</a>”When considering your brand's story, ask yourself the following questions: Why should someone care and why should they care now? This will help you explain to potential franchisees and clients the unique value proposition of your brand at this particular moment in time.These questions are small but mighty and can be difficult to answer. So how&nbsp;do you answer these questions?&nbsp;Powills recommends you work out “why people should aspire to become a franchisee with your brand and what compelling reasons exist for them to do so at this very moment.”&nbsp;This may be easier said than done, so if you’re stuck, Powills recommends starting by asking others. “Seek out input from various sources — your franchisees, friends, partners or anyone who can provide insight. Encourage them to answer this pivotal question for you. If they struggle to provide a clear response, it may indicate that either you haven't effectively communicated the value proposition of your brand, or it's not easily discernible for potential buyers.”If you do not have a well-defined messaging or positioning strategy, you do not have the foundation for effectively reaching your&nbsp;<a href="https://1851franchise.com/mainland/defining-your-target-personas-target-markets-2717562">target audience</a>.&nbsp;No matter what it is that you are selling, you are engaging with a <a href="https://1851franchise.com/digital-vs-traditional-where-should-i-spend-my-franchise-sales-budget-2714266">virtual audience</a> that is varied and wide. “Your goal is to persuade these individuals, wherever they may be, to progress from a mere impression to a genuine inquiry,” said Powills. The key to securing these individuals’ interest is a consistent message that resonates with them. If you are unsure about the message you are or should be sending, that is when you should seek input from others with fresh perspectives.&nbsp;The “why now?” question seems straightforward, but getting your answer just right is deceptively challenging. “It demands that you distill your essence into a succinct, compelling statement—a sort of elevator pitch,” said Powills. “But not just any elevator; think of it as an elevator in a bustling city where you have just seconds to make an impression.”Your answer should be “refined and captivating,” Powills says, and it needs to be something you are actually incorporating into your franchise strategy. “This question is fundamental to achieving success in the world of franchising, where clarity and persuasion play pivotal roles,” he said.Defining your brand’s “why you, why now” is the first step in establishing a compelling story that will captivate potential franchisees and clients and, in turn, lead you to success.&nbsp;To find out more, click&nbsp;<a href="https://www.youtube.com/watch?v=uJLg1GMPRgc&amp%3Blist=PLYoYh1wSeGsTqBrKtJH101pFoV4qlvpGc&amp%3Bindex=14&utm_source=1851franchise.com&utm_medium=article&utm_campaign=1851-growth-club-how-to-define-your-why-you-why-now-2723848" target="_blank" rel="nofollow">here.&nbsp;</a>

1851 Growth Club| Defining Your Why |1851 Franchise

1851 Franchise

1851 Growth Club CEO Nick Powills explains how to define your identity as a company and how to help people understand why now is the time to get involved.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

1851 Growth Club: How to Define Your “Why You, Why Now”

1851-growth-club-how-to-define-your-why-you-why-now

Pool Scouts

Photo of Pool Scouts team member kneeling by pool

How Franchisees Successfully Scale With Pool Scouts

how-franchisees-can-scale-with-pool-scouts

Children's Lighthouse

Why Children’s Lighthouse Is Built To Withstand Uncertainty and Why Now Is the Time To Invest

why-childrens-lighthouse-is-built-to-withstand-uncertainty-and-why-now-is-the-time-to-invest

Keke's Breakfast Cafe

How Keke's is Evolving Its Growth Model to Thrive in Every Market

how-kekes-is-evolving-its-growth-model-to-thrive-in-every-market

Pet Wants

Pet Wants as a Lifestyle Brand: Building a Franchise Around Pet Health & Wellness

pet-wants-as-a-lifestyle-brand-building-a-franchise-around-pet-health-wellness

BooXkeeping

BooXkeeping Franchise - Scale From Solo to Multi-Client Success - Max Emma - 1851 Franchise

Scale Your BooXkeeping Franchise: From Solo Operation to Multi-Client Success

booxkeeping-franchise-scaling-strategies

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth - 1851 Franchise

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth

restaurant-franchise-incentives-cash-royalty-holidays-fee-reductions

U.S. Budget Deficit Rises as Tariff Revenues Increase — Potential Considerations for Franchising

us-budget-deficit-rises-as-tariff-revenues-increase-potential-considerations-for-franchising

Dickey's Franchisee Backlash - Lawsuits - Disputes - 1851 Franchise

Texas-Based Dickey’s Barbecue Pit Grapples with Franchisee Backlash

dickeys-barbecue-pit-franchisee-lawsuits

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

1851 Growth Club: How to Define Your “Why You, Why Now”

MORE STORIES LIKE THIS