1851

1851 Franchise CEO&nbsp;<a href="https://www.linkedin.com/in/powills?utm_source=1851franchise.com&utm_medium=article&utm_campaign=1851-growth-club-how-to-define-your-why-you-why-now-2723848" target="_blank" rel="nofollow">Nick Powills</a> created&nbsp;<a href="https://www.youtube.com/watch?v=ef4aftFHiVk&utm_source=1851franchise.com&utm_medium=article&utm_campaign=1851-growth-club-how-to-define-your-why-you-why-now-2723848" target="_blank" rel="nofollow">1851 Growth Club</a> to provide support and honest advice to current and future franchisors and franchisees. For every franchisor, Powills advises that they pin down the brand’s “<a href="https://1851franchise.com/how-to-define-your-franchises-why-youwhy-now-2715792">why you, why now.</a>”When considering your brand's story, ask yourself the following questions: Why should someone care and why should they care now? This will help you explain to potential franchisees and clients the unique value proposition of your brand at this particular moment in time.These questions are small but mighty and can be difficult to answer. So how&nbsp;do you answer these questions?&nbsp;Powills recommends you work out “why people should aspire to become a franchisee with your brand and what compelling reasons exist for them to do so at this very moment.”&nbsp;This may be easier said than done, so if you’re stuck, Powills recommends starting by asking others. “Seek out input from various sources — your franchisees, friends, partners or anyone who can provide insight. Encourage them to answer this pivotal question for you. If they struggle to provide a clear response, it may indicate that either you haven't effectively communicated the value proposition of your brand, or it's not easily discernible for potential buyers.”If you do not have a well-defined messaging or positioning strategy, you do not have the foundation for effectively reaching your&nbsp;<a href="https://1851franchise.com/mainland/defining-your-target-personas-target-markets-2717562">target audience</a>.&nbsp;No matter what it is that you are selling, you are engaging with a <a href="https://1851franchise.com/digital-vs-traditional-where-should-i-spend-my-franchise-sales-budget-2714266">virtual audience</a> that is varied and wide. “Your goal is to persuade these individuals, wherever they may be, to progress from a mere impression to a genuine inquiry,” said Powills. The key to securing these individuals’ interest is a consistent message that resonates with them. If you are unsure about the message you are or should be sending, that is when you should seek input from others with fresh perspectives.&nbsp;The “why now?” question seems straightforward, but getting your answer just right is deceptively challenging. “It demands that you distill your essence into a succinct, compelling statement—a sort of elevator pitch,” said Powills. “But not just any elevator; think of it as an elevator in a bustling city where you have just seconds to make an impression.”Your answer should be “refined and captivating,” Powills says, and it needs to be something you are actually incorporating into your franchise strategy. “This question is fundamental to achieving success in the world of franchising, where clarity and persuasion play pivotal roles,” he said.Defining your brand’s “why you, why now” is the first step in establishing a compelling story that will captivate potential franchisees and clients and, in turn, lead you to success.&nbsp;To find out more, click&nbsp;<a href="https://www.youtube.com/watch?v=uJLg1GMPRgc&amp%3Blist=PLYoYh1wSeGsTqBrKtJH101pFoV4qlvpGc&amp%3Bindex=14&utm_source=1851franchise.com&utm_medium=article&utm_campaign=1851-growth-club-how-to-define-your-why-you-why-now-2723848" target="_blank" rel="nofollow">here.&nbsp;</a>

1851 Growth Club| Defining Your Why |1851 Franchise

1851 Franchise

https://www.youtube.com/embed/snzFd0Fr38k

1851 Growth Club CEO Nick Powills explains how to define your identity as a company and how to help people understand why now is the time to get involved.

1851 Growth Club: How to Define Your “Why You, Why Now”

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

1851-growth-club-how-to-define-your-why-you-why-now

Image Studios

IMAGE Studios Celebrates Record Growth in 2025 With 35 Openings and 50 Units Awarded

image-studios-franchise-growth-2025

Dillas Quesadillas

Design with photo of Michael Mabry and Dillas Primo Quesadillas logo

Franchise Times: New Franchise Exec Says Dillas Is Bringing ‘Excitement’ Back to QSR Category

michael-mabry-franchise-growth

Lawn Squad

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad 

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad as a Treatment-Only Lawn Care Franchise

lawn-squad-franchise-opportunity

Jollibee

How Jollibee’s Veteran Leadership Team Is Rewriting the Playbook for U.S. Expansion

franchise-leadership-growth

Woodhouse Spas

Photo of guest checking in at Woodhouse Spas reception desk

franchise-questions-answered

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

How AI Is Transforming Restaurant Operations and Franchises

ai-impact-restaurants-franchises-human-centric-technology

Round Table Pizza Franchisees Take FAT Brands to Court Over Marketing Fund Mismanagement

round-table-pizza-franchisees-take-fat-brands-to-court-over-marketing-fund-mismanagement

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

Callaway Sells Majority Stake in Topgolf to Private Equity for $770 Million

callaway-sells-majority-stake-in-topgolf-to-private-equity-for-770-million

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

1851 Franchisee Spotlight graphic with photo of Eli Cohen, Layne's Chicken Fingers logo

C5 Restaurants Grows its Texas Footprint with 40 Layne’s Chicken Fingers Locations Planned Statewide

eli-cohen-laynes-chicken-fingers-texas

1851 Growth Club: How to Define Your “Why You, Why Now”

MORE STORIES LIKE THIS