1851

<a href="https://www.linkedin.com/in/brandon-cerrito-4140b6157/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-i-franchised-my-business-the-carpet-chemist-founder-and-ceo-brandon-cerrito-2717636" target="_blank" rel="nofollow">Brandon Cerrito</a>, Founder and CEO of <a href="https://thecarpetchemistfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-i-franchised-my-business-the-carpet-chemist-founder-and-ceo-brandon-cerrito-2717636" target="_blank" rel="nofollow">The Carpet Chemist</a>, based out of Louisville, Kentucky, knew he wanted to fill a void in the marketplace and provide customers with an inexpensive alternative to carpet replacement. Cerrito’s first job, a national franchise where he worked for 10 years, was in carpet cleaning. By the time he left, he knew the carpet-cleaning business — what worked, what didn’t and what customers wanted. Setting out in 2018 armed with his decade of carpet-cleaning knowledge and a desire to fill a void in the industry, Cerrito started his own business, <a href="https://1851franchise.com/thecarpetchemist">The Carpet Chemist</a>, and is now an emerging franchise brand with plans for 22 locations by 2022.“I didn't know anything about running a business, marketing, expenses or taxes. I learned every single thing — what not to do and also what to do,” said Cerrito. “I had my own little business and rebranded a couple of times as we changed the structure and services. And then in 2018, we decided that we really had something … Something that we should replicate to help other people that may be interested in the kind of work we do.”&nbsp;&nbsp;The Carpet Chemist offers a unique model in that it realizes all carpets are not created equal: For example, expensive wool carpeting can not be treated the same way as a builder-grade polyester blend carpet, and Cerrito distinguishes his business as able to “understand the importance of chemistry and the pH scale in dealing with carpet stains — making them able to successfully restore carpets to nearly new when all others deem the stains ‘permanent.’”Cerrito noted that he felt ready in 2018 for the franchise model because the brand’s “business structure was phenomenal.”“Nobody else was doing repairs or stretching, and that was our whole thing,” explained Cerrito, further. He researched markets across the country at that time, and “nobody was stretching or dying carpet.”The services of The Carpet Chemist have been so refined and perfected that the marketing, both online and word of mouth, has propelled the business to receive calls all over the state, in surrounding areas of markets of Cincinnati and Nashville and as far as Minnesota requesting service.&nbsp;“So that's what really planted the seed of franchising for me — I saw the need from the customer base. I knew I needed to somehow duplicate what we had built and open more locations to reach more customers,” stated Cerrito. “We didn’t have the manpower or the resources to do that. So what's the other option? So that's when I reached out to our franchise attorney, who has been leading us along the way on how to go about all this.”Looking toward 2022, The Carpet Chemist is ready to serve an eager market in even more areas via its franchise locations.&nbsp;&nbsp;Discussing how the pandemic has affected people’s view on business ownership and the appeal of the franchise model, Cerrito believes The Carpet Chemist can offer a solution to many families and communities.&nbsp;“I’m really confident in our goal of 22 in 2022. I think a lot more people are looking at franchising as an option,” said Cerrito. “They're just steering their life in a new direction. We have the blueprints, so they don’t have to go through all the hardships that we've already endured. My ultimate goal is to help other people be successful in their areas, and The Carpet Chemist is the best out there in terms of carpet care.”&nbsp;

How I Franchised My Business: The Carpet Chemist Founder and CEO Brandon Cerrito

1851 Franchise

The Carpet Chemist CEO and founder discussed filling a niche in the traditional carpet-cleaning industry and creating demand for franchising.

how-i-franchised-my-business-the-carpet-chemist-founder-and-ceo-brandon-cerrito

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Fresh Coat

Photo of Fresh Coat vehicle with ladders on top

The Rise of Home Improvement Franchises: Why Now Is the Time to Invest

why-invest-home-improvement-franchise-fresh-coat

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

graphic image of a financial deep dive of americas swimming pools co.

America’s Swimming Pool Company Franchise Costs, Fees, Profit and Data for 2025

americas-swimming-pool-asp-franchise-deep-dive

image of The Cleaning Authority Franchise Deep Dive Article financial investment details

The Cleaning Authority Franchise Costs, Fees, Profit and Data for 2025

the-cleaning-authority-franchise-deep-dive

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

How I Franchised My Business: The Carpet Chemist Founder and CEO Brandon Cerrito

MORE STORIES LIKE THIS