1851

In the fast-paced world of franchising, building meaningful connections and securing the right franchise partners can be a daunting task. For&nbsp;<a href="https://1851franchise.com/meet-the-zor-laynes-chicken-fingers-coo-samir-wattar-2725784">Samir Wattar</a>, chief operating officer of&nbsp;<a href="https://layneschickenfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-samir-wattar-of-laynes-chicken-fingers-has-found-success-working-with-1851-franchise-2728523" target="_blank" rel="nofollow">Layne&#x2019;s Chicken Fingers*</a>, navigating franchise growth meant finding a strategic partner who truly understood the challenges franchisors face. That’s where&nbsp;<a href="https://1851franchise.com/mainland">Mainland*</a> and 1851 Franchise came in. With a proven track record of supporting brands through innovative PR and franchise development strategies, 1851 Franchise has been a crucial asset to Wattar’s growth strategy.<h2>The Challenges of Franchise Growth</h2>Wattar has been in the franchising industry for years, and like many franchisors, he has faced his share of obstacles when it comes to expansion.&nbsp;“The challenges with franchising are mainly about creating that relationship with potential franchisees,” Wattar said. “First, you have to get leads, and then you have to build trust with franchisees. Too often, some franchisors are just in the business of selling franchises without thinking about the long-term success of their franchise partners.”Understanding the importance of fostering&nbsp;<a href="https://1851franchise.com/trust-in-franchising-2726050">real relationships with franchisees</a>, Wattar knew he needed a PR and marketing partner who could help him create connections beyond just selling franchises. That’s when he turned to 1851 Franchise.<h2>Why 1851 Franchise?</h2>For Wattar, the decision to work with 1851 Franchise was rooted in trust and experience. “I’ve worked with 1851 Franchise across three different concepts, and they’ve always been there for us,” he said. “We’re not experts in PR and lead generation — we’re in the business of opening successful restaurants. So we rely on them to help us create leads, listen to what they’re offering and learn from what other franchisors are doing.”When asked what sets 1851 Franchise apart from other vendors, Wattar doesn’t hesitate. “Because of the relationship I’ve built with 1851 Franchise and their team, I don’t even care to know what others have to offer,” he said. “They’ve been there for me through thick and thin. When things are tough, they help me out of it. When things are going well, they help me celebrate. That kind of support is invaluable.”<h2>The Power of a Strong Partnership</h2>One of the standout aspects of working with 1851 Franchise, according to Wattar, is the strategic approach they take to franchise development. Rather than simply generating leads, they help franchisors&nbsp;<a href="https://1851franchise.com/setting-realistic-expectations-in-franchise-development-tips-for-sustainable-growth-2727863">think critically about their goals and how to achieve them</a>.“The biggest thing for me is coming up with ideas,” Wattar said. “For example, when we set goals for Layne’s Chicken Fingers for 2025, I met with the team at 1851 Franchise — [Chief Growth Officer]&nbsp;<a href="https://www.linkedin.com/in/powills/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-samir-wattar-of-laynes-chicken-fingers-has-found-success-working-with-1851-franchise-2728523" target="_blank" rel="nofollow">Nick [Powills]</a> and [Senior Vice President]&nbsp;<a href="https://www.linkedin.com/in/lauren-kaminski-turner-5690b85/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-samir-wattar-of-laynes-chicken-fingers-has-found-success-working-with-1851-franchise-2728523" target="_blank" rel="nofollow">Lauren [Turner]</a> — and I told them what we were looking to achieve. Immediately, they started bringing me ideas. They helped me evaluate which ideas would work, which ones might not be right for us and how we could best execute our strategy.”This level of collaboration allows Wattar to focus on what he does best — growing and supporting a successful restaurant brand — while 1851 Franchise takes care of the content marketing and lead generation that fuels that growth.<h2>Why Relationship-Driven PR Matters</h2>In an industry filled with generic PR firms that rely on cookie-cutter strategies, 1851 Franchise stands out because of its relationship-driven approach. Wattar emphasizes that in business, strong relationships are everything.&nbsp;“People contact me all the time trying to sell me something, but after being in business for so long, I know that the most important thing is trust,” he said. “Once you have that relationship and you know you’re in it to support each other, why look anywhere else?”This philosophy aligns perfectly with&nbsp;<a href="https://1851franchise.com/leveraging-content-marketing-for-your-franchise-website-2723953">1851 Franchise’s approach to content marketing</a>. As part of&nbsp;<a href="https://hellomainland.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-samir-wattar-of-laynes-chicken-fingers-has-found-success-working-with-1851-franchise-2728523" target="_blank" rel="nofollow">Mainland</a>, 1851 Franchise is built on the idea that franchise brands don’t sell themselves — people do. Their focus on storytelling and franchisee success ensures that potential investors see real, relatable examples of people thriving within a franchise system.<h2>A Testament to 1851 Franchise’s Impact</h2>Looking ahead, Wattar remains committed to working with 1851 Franchise to continue driving&nbsp;<a href="https://1851franchise.com/layneschickenfingers/info">Layne’s Chicken Fingers</a> forward. With their strategic insights, media connections, and commitment to building strong relationships, 1851 Franchise has proven to be more than just a PR firm—they’re a true partner in success.“1851 Franchise has played a crucial role in helping us hit our franchise growth goals,” Wattar said. “They listen, they innovate and most importantly, they care about our success. I couldn’t ask for a better team to work with.”For more information, visit:&nbsp;<a href="https://1851franchise.com/mainland">https://1851franchise.com/mainland</a>.

How Samir Wattar of Layne’s Chicken Fingers Found Success Working with 1851 Franchise

1851 Franchise

With 1851 Franchise, brands gain more than just exposure — they gain a dedicated team that is committed to their long-term success.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How Samir Wattar of Layne’s Chicken Fingers Has Found Success Working With 1851 Franchise

how-samir-wattar-of-laynes-chicken-fingers-has-found-success-working-with-1851-franchise

Atomic Wings

Atomic Wings Debuts in Metro East With Fairview Heights Grand Opening

atomic-wings-debuts-in-metro-east-with-fairview-heights-grand-opening

Pet Wants

Pet Wants Shares Expert Tips on Cleaning Pet Gear Safely in the Dishwasher

pet-wants-shares-expert-tips-on-cleaning-pet-gear-safely-in-the-dishwasher

Griswold

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service franchisee Max Moarefdoust

Corporate Employee Turned Owner Illustrates the Power of the HomeTeam Model

max-moarefdoust-hometeam-success

Fresh Coat

Fresh Coat’s Comprehensive, Adaptable Marketing Strategy Supports Franchisees at All Stages and Sizes

fresh-coats-comprehensive-adaptable-marketing-strategy-supports-franchisees-at-all-stages-and-sizes

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Top 25 Franchise Marketing Leaders: Carol DeNembo — Chief Marketing Officer, Mountain Mike’s Pizza

top-25-franchise-marketing-leaders-carol-denembo-chief-marketing-officer-mountain-mikes-pizza

Brian Curin - Little Kitchen Academy - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Brian Curin — Chief Executive Officer/Chief Marketing Officer, Little Kitchen Academy

little-kitchen-academy-marketing-leader-brian-curin

The Ultimate Guide To Selling Franchises: How to Leverage Franchise Expos

how-franchisors-can-leverage-franchise-expos-to-drive-success

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

How Samir Wattar of Layne’s Chicken Fingers Has Found Success Working With 1851 Franchise

MORE STORIES LIKE THIS