1851

In order to maintain a successful franchise brand, whether newly franchised or a legacy concept, strong operations are of the utmost importance. The fine-tuned model and support system that allows each and every franchisee to find success day after day is what propels the brand forward. But what exactly goes into seamless operations? <a href="https://www.famousdaves.com/Franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-build-a-brand-that-operates-like-a-well-oiled-machine-2707206" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Famous Dave&rsquo;s</a> COO Geovannie Concepcion has the answers.

&ldquo;Strong operations entail a maniacal focus on people, systems and processes,&rdquo; said Concepcion. &ldquo;It is how well these elements work seamlessly together to deliver the end product and an engaging guest experience that determines the strength of our operations.&rdquo;

When it comes to operations, it is not a set it and forget it type of a model. As the trends of the consumer and the business world constantly evolve, the operations of a successful business need to constantly be fine-tuned to meet these developments. If consumer trends are shifting to be more health-centric, it may mean adding new menu items to fulfill these preferences. If operations are lagging because of outdated technology, corporate may be forced to implement new devices in each of the locations and make sure franchisees are trained on how to operate the new technology.

&ldquo;Whether you are implementing a new menu or labor management system, the training needs to ensure that you get the process into a form that is repeatable and executable for a system-wide rollout,&rdquo; said Concepcion. &ldquo;Operators in the field have to ensure that you can continue to execute at a high level once you go live and continuously set the bar higher as you develop proficiencies in various areas.&rdquo;

Introducing new systems can be an even bigger step for brands like Famous Dave&rsquo;s that have been around for decades. But, it can also be even more important. Age-old operations and franchisees that refuse to adhere to new updates with the system can result in an outdated feel at the franchise.

&ldquo;It&rsquo;s important to kill the sacred cows and make sure the culture of the organization is entrepreneurial,&rdquo; said Concepcion. &ldquo;This is an ongoing process and it&rsquo;s up to leadership to ensure it stays that way.&rdquo;

Because leadership is putting these new processes and initiatives in place, it is also extremely important that they are communicating everything to the franchisee. Without ongoing communication, the operations will fail.

&ldquo;Engagement from the franchisee requires constant communication from the home office to the franchisees,&rdquo; said Concepcion. &ldquo;Maybe implement a weekly newsletter, an online portal or webinars for key initiatives. Operational guidelines should be upheld by the franchise business consultants who work with the franchisees in the field. They should perform reviews of the operations in the field to both ensure compliance and help franchisees with problem areas.&rdquo;

While corporate holds a large portion of the responsibility to roll out new initiatives and make sure operations are smooth, the franchisee still plays a part in the overall scene. With an open conversation to the franchisees about how things are going at their locations, they have the opportunity to speak up on what they would like to see change and what is working well and should stay the same.

&ldquo;At Famous Dave&rsquo;s specifically, one of our large franchise operators provided feedback to the corporate systems on best practices for catering,&rdquo; said Concepcion. &ldquo;This involved everything from marketing, software solutions to in-store operations. These best practices are now available for system-wide support. As a franchise system, one of the major benefits is leveraging innovation on the operations front from all of our partners.&rdquo;

Among all, it&rsquo;s important to know that fine-tuning operations never really ends. As trends change and advancements in the field are made, it&rsquo;s up to both corporate leadership and the strong team of franchisees behind the brand to make sure that things are never remaining stagnant.

&ldquo;Operations is where the rubber meets the road in the franchise business,&rdquo; said Concepcion. &ldquo;You can have the greatest plans in the world, but when strong operations are absent, it will fail. They are absolutely critical to the success of the business.&rdquo;

How to Build a Brand That Operates Like a Well-Oiled Machine

1851 Franchise

1851 Franchise Magazine connects with Famous Dave’s Chief Operating Officer Geovannie Concepcion to hear more about why strong operations are key to the success of a franchise brand.

how-to-build-a-brand-that-operates-like-a-well-oiled-machine

Sola Salons

Sola Salons Announces Franchise Expansion in Port Orange, Florida; Lakeland, Florida; Greenville 

Sola Salons Announces Franchise Expansion in Port Orange, Florida; Lakeland, Florida; Greenville, South Carolina

sola-salons-announces-franchise-expansion-in-port-orange-florida-lakeland-florida-greenville-south-carolina

Griswold

How Bruce McReynolds Built a Thriving Griswold Franchise Through Purpose and Community

how-bruce-mcreynolds-built-a-thriving-griswold-franchise-through-purpose-and-community

Sylvan Learning

Photo of Sylvan Learning teacher and student sitting at table together

How To Prevent Summer Learning Loss: Fun and Simple Ways To Keep Kids Learning

prevent-summer-learning-loss-sylvan-learning

Children's Lighthouse

Why Austin Is a Strategic Growth Market for Children’s Lighthouse

why-austin-is-a-strategic-growth-market-for-childrens-lighthouse

Biscuit Belly Franchising

Biscuit Boom in the Bayou City: Biscuit Belly Signs Three-Unit Deal to Expand in Houston

biscuit-boom-in-the-bayou-city-biscuit-belly-signs-three-unit-deal-to-expand-in-houston

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Busy Bee Jumpers Franchise Costs, Fees, Profit and Data for 2025

busy-bee-jumpers-franchise-costs-fees-2025

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Franchisee spotlight graphic with photo of Ed Holmes and Papa Murphy's logo

Thirty Years of Take ‘n’ Bake: Ed Holmes Reflects on a Lifetime With Papa Murphy’s

papa-murphys-franchise-ed-holmes-30-years

Design with outline of three houses and people working on laptops within them

Top 10 Low-Cost Home-Based or Mobile Franchises for 2025

low-cost-home-based-mobile-franchises

From Personal Care to Purpose-Driven Business: Why This Couple Is Bringing Griswold to Houston

from-personal-care-to-purpose-driven-business-why-this-couple-is-bringing-griswold-to-houston

Franchisee Spotlight with Chris & Evelyn Steinacher with Atomic Wings logo

Bringing the Heat: Local Couple Expand Their Franchise Portfolio with Atomic Wings in Illinois

atomic-wings-franchisee-feature-chris-evelyn-steinacher-fairview-heights-il

How to Build a Brand That Operates Like a Well-Oiled Machine

MORE STORIES LIKE THIS