1851

In order to maintain a successful franchise brand, whether newly franchised or a legacy concept, strong operations are of the utmost importance. The fine-tuned model and support system that allows each and every franchisee to find success day after day is what propels the brand forward. But what exactly goes into seamless operations? <a href="https://www.famousdaves.com/Franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-build-a-brand-that-operates-like-a-well-oiled-machine-2707206" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Famous Dave&rsquo;s</a> COO Geovannie Concepcion has the answers.

&ldquo;Strong operations entail a maniacal focus on people, systems and processes,&rdquo; said Concepcion. &ldquo;It is how well these elements work seamlessly together to deliver the end product and an engaging guest experience that determines the strength of our operations.&rdquo;

When it comes to operations, it is not a set it and forget it type of a model. As the trends of the consumer and the business world constantly evolve, the operations of a successful business need to constantly be fine-tuned to meet these developments. If consumer trends are shifting to be more health-centric, it may mean adding new menu items to fulfill these preferences. If operations are lagging because of outdated technology, corporate may be forced to implement new devices in each of the locations and make sure franchisees are trained on how to operate the new technology.

&ldquo;Whether you are implementing a new menu or labor management system, the training needs to ensure that you get the process into a form that is repeatable and executable for a system-wide rollout,&rdquo; said Concepcion. &ldquo;Operators in the field have to ensure that you can continue to execute at a high level once you go live and continuously set the bar higher as you develop proficiencies in various areas.&rdquo;

Introducing new systems can be an even bigger step for brands like Famous Dave&rsquo;s that have been around for decades. But, it can also be even more important. Age-old operations and franchisees that refuse to adhere to new updates with the system can result in an outdated feel at the franchise.

&ldquo;It&rsquo;s important to kill the sacred cows and make sure the culture of the organization is entrepreneurial,&rdquo; said Concepcion. &ldquo;This is an ongoing process and it&rsquo;s up to leadership to ensure it stays that way.&rdquo;

Because leadership is putting these new processes and initiatives in place, it is also extremely important that they are communicating everything to the franchisee. Without ongoing communication, the operations will fail.

&ldquo;Engagement from the franchisee requires constant communication from the home office to the franchisees,&rdquo; said Concepcion. &ldquo;Maybe implement a weekly newsletter, an online portal or webinars for key initiatives. Operational guidelines should be upheld by the franchise business consultants who work with the franchisees in the field. They should perform reviews of the operations in the field to both ensure compliance and help franchisees with problem areas.&rdquo;

While corporate holds a large portion of the responsibility to roll out new initiatives and make sure operations are smooth, the franchisee still plays a part in the overall scene. With an open conversation to the franchisees about how things are going at their locations, they have the opportunity to speak up on what they would like to see change and what is working well and should stay the same.

&ldquo;At Famous Dave&rsquo;s specifically, one of our large franchise operators provided feedback to the corporate systems on best practices for catering,&rdquo; said Concepcion. &ldquo;This involved everything from marketing, software solutions to in-store operations. These best practices are now available for system-wide support. As a franchise system, one of the major benefits is leveraging innovation on the operations front from all of our partners.&rdquo;

Among all, it&rsquo;s important to know that fine-tuning operations never really ends. As trends change and advancements in the field are made, it&rsquo;s up to both corporate leadership and the strong team of franchisees behind the brand to make sure that things are never remaining stagnant.

&ldquo;Operations is where the rubber meets the road in the franchise business,&rdquo; said Concepcion. &ldquo;You can have the greatest plans in the world, but when strong operations are absent, it will fail. They are absolutely critical to the success of the business.&rdquo;

How to Build a Brand That Operates Like a Well-Oiled Machine

1851 Franchise

1851 Franchise Magazine connects with Famous Dave’s Chief Operating Officer Geovannie Concepcion to hear more about why strong operations are key to the success of a franchise brand.

how-to-build-a-brand-that-operates-like-a-well-oiled-machine

Filta Environmental Kitchen Solutions

Filta Franchisee Feature - Leo Tartaglia - 1851 Franchise

Doubling Down on Dedication: Why Leo Tartaglia Reaffirmed His Commitment to Filta After a Decade

filta-franchise-leo-tartaglia

Melting Pot

Melting Pot team holding $1.2 million check addressed to St. Jude Children's Research Hospital

Melting Pot’s Million-Dollar Mission: A 20-Year Partnership With St. Jude That’s Changing Lives

melting-pot-st-jude-partnership

Paris Baguette Canada

Paris Baguette CDO Nick Scaccio Talks Franchise Growth, Training and Innovation 

Paris Baguette CDO Nick Scaccio Talks Franchise Growth, Training and Innovation on the Late Night Restaurant Show Podcast

paris-baguette-coo-nick-scaccio-franchise-growth-innovation

Comfort Keepers

Comfort Keepers - Butch and Niki Irwin - Father's Day - 1851 Franchise

A Legacy of Love: A Father-Daughter Journey To Bring Comfort Home

comfort-keepers-monroe-butch-niki-irwin

Minuteman Press International

Minuteman Press Franchise Owner Corey Sanders at his center in Greenville, SC.

Minuteman Press Franchise Review: From Business Consulting to Printing

minuteman-press-franchise-review-from-business-consulting-to-printing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

busy-bee-jumpers-consumer-positioning-image-kids-jumping-bounce-house

Delivering Fun With a Smile: How Busy Bee Jumpers Earns 5-Star Raves From Families Across New England

busy-bee-jumpers-party-rentals

busy-bee-jumpers-franchise-positioning-image

Bouncing Into Business: How Busy Bee Jumpers Is Building the First National Bounce House Franchise

franchise-opportunity-busy-bee-jumpers-franchise

Busy Bee Jumpers: Where Proven Success Meets People-First Franchising

busy-bee-jumpers-franchise-culture-success

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

What You Need To Know About Low-Cost Franchise Opportunities

what-you-need-to-know-about-low-cost-franchise-opportunities

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville 

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville, Illinois

dan-yangas-brings-family-flooring-legacy-full-circle-with-footprints-floors-franchise-in-naperville-illinois

How to Build a Brand That Operates Like a Well-Oiled Machine

MORE STORIES LIKE THIS