1851

<a href="https://www.linkedin.com/in/steve-isom-2230a39?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-succeed-as-a-multi-unit-franchisee-steve-isom-jiffy-lube-2715991" target="_blank" rel="nofollow">Steve Isom</a> is the executive vice president for Stonebriar Auto Services, LLC and a multi-unit <a href="https://franchise.jiffylube.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-succeed-as-a-multi-unit-franchisee-steve-isom-jiffy-lube-2715991" target="_blank" rel="nofollow">Jiffy Lube</a> franchisee focused on building Jiffy Lube Multicare locations across the country from the ground up.&nbsp;Isom came to franchising with a background in the automotive industry, where he worked as the division vice president for <a href="https://www.take5franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-succeed-as-a-multi-unit-franchisee-steve-isom-jiffy-lube-2715991" target="_blank" rel="nofollow">Take 5 Oil Change</a>, overseeing store operations and profitability in the company's southern division. Isom had always wanted to become a business owner himself and when he found the opportunity to invest in Jiffy Lube, he knew it was the perfect fit. Now, overseeing 34 Jiffy Lube Multicare locations across the country, Isom is a true multi-unit expert.When it comes to what makes him a successful multi-unit operator, Isom says it is all about bringing on the <a href="https://1851franchise.com/5-tips-for-hiring-the-right-staff-members-for-your-franchise-2708151">right team members</a>. “You need to be sure that you are hiring leadership and employees who reflect your values so that when you grow to more locations, your mission statement doesn’t get diluted,” he said.Isom says franchisees looking to <a href="https://1851franchise.com/keys-to-successfully-growing-from-one-unit-to-multiple-units-4918">expand their portfolio</a> need to hire that leadership sooner rather than later to ensure everyone is on the same page from day one. “My advice is to bring in the necessary leadership a little on the early side so that they can fully understand what is important to you,” he said. “This will ensure you can open multiple locations successfully.”If a franchisor is looking to grow by signing multi-unit franchisees, he says they need to offer support and be diligent about <a href="https://1851franchise.com/when-to-say-no-to-a-franchisee-candidate-2715612">who they let into the system</a>.“In addition to making sure prospects are financially qualified, franchisors should also be sure they will represent the brand the right way,” Isom said. “Financials are important, but there is just so much more that will determine how a prospect will represent your brand moving forward. For example, franchisees need to be able to adapt to the challenges that will inevitably come up. While it is impossible to have a crystal ball, it is still important to do your best in the due diligence of learning about the incoming prospect and how they've led other businesses to determine whether or not they are the right fit.”Watch the full interview above, or <a href="https://www.youtube.com/watch?v=wFpT15iudGA&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-succeed-as-a-multi-unit-franchisee-steve-isom-jiffy-lube-2715991" target="_blank" rel="nofollow">click here to watch it on YouTube</a>.To check out more multi-unit franchisee success stories, <a href="https://1851franchise.com/multiunitfranchisees">click here</a>.

How to Succeed as a Multi-Unit Franchisee: Steve Isom, Jiffy Lube

1851 Franchise

Isom is the operator of 34 Jiffy Lube locations. Here’s how he grew a successful franchise portfolio.

how-to-succeed-as-a-multi-unit-franchisee-steve-isom-jiffy-lube

Filta Environmental Kitchen Solutions

Filta Franchisee Feature - Leo Tartaglia - 1851 Franchise

Doubling Down on Dedication: Why Leo Tartaglia Reaffirmed His Commitment to Filta After a Decade

filta-franchise-leo-tartaglia

Melting Pot

Melting Pot team holding $1.2 million check addressed to St. Jude Children's Research Hospital

Melting Pot’s Million-Dollar Mission: A 20-Year Partnership With St. Jude That’s Changing Lives

melting-pot-st-jude-partnership

Paris Baguette Canada

Paris Baguette CDO Nick Scaccio Talks Franchise Growth, Training and Innovation 

Paris Baguette CDO Nick Scaccio Talks Franchise Growth, Training and Innovation on the Late Night Restaurant Show Podcast

paris-baguette-coo-nick-scaccio-franchise-growth-innovation

Comfort Keepers

Comfort Keepers - Butch and Niki Irwin - Father's Day - 1851 Franchise

A Legacy of Love: A Father-Daughter Journey To Bring Comfort Home

comfort-keepers-monroe-butch-niki-irwin

Minuteman Press International

Minuteman Press Franchise Owner Corey Sanders at his center in Greenville, SC.

Minuteman Press Franchise Review: From Business Consulting to Printing

minuteman-press-franchise-review-from-business-consulting-to-printing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville 

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville, Illinois

dan-yangas-brings-family-flooring-legacy-full-circle-with-footprints-floors-franchise-in-naperville-illinois

Franchisee spotlight graphic with photo of Sean Phelan & Caring Transitions logo

From Tech to Transitions: Why This Caring Transitions Franchisee Left the Corporate World To Help Families Navigate Life’s Hardest Moves

sean-phelan-caring-transitions-franchise-austin

Franchisee spotlight graphic with photo of Raj Pingili and Paris Baguette logo

How a Family Vacation Inspired Raj Pingili to Bring Paris Baguette to Towson, Maryland

how-a-family-vacation-inspired-raj-pingili-to-bring-paris-baguette-to-towson-maryland

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

What You Need To Know About Low-Cost Franchise Opportunities

what-you-need-to-know-about-low-cost-franchise-opportunities

busy-bee-jumpers-consumer-positioning-image-kids-jumping-bounce-house

Delivering Fun With a Smile: How Busy Bee Jumpers Earns 5-Star Raves From Families Across New England

busy-bee-jumpers-party-rentals

How to Succeed as a Multi-Unit Franchisee: Steve Isom, Jiffy Lube

MORE STORIES LIKE THIS