1851

<a href="https://www.linkedin.com/in/steve-isom-2230a39?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-succeed-as-a-multi-unit-franchisee-steve-isom-jiffy-lube-2715991" target="_blank" rel="nofollow">Steve Isom</a> is the executive vice president for Stonebriar Auto Services, LLC and a multi-unit <a href="https://franchise.jiffylube.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-succeed-as-a-multi-unit-franchisee-steve-isom-jiffy-lube-2715991" target="_blank" rel="nofollow">Jiffy Lube</a> franchisee focused on building Jiffy Lube Multicare locations across the country from the ground up.&nbsp;Isom came to franchising with a background in the automotive industry, where he worked as the division vice president for <a href="https://www.take5franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-succeed-as-a-multi-unit-franchisee-steve-isom-jiffy-lube-2715991" target="_blank" rel="nofollow">Take 5 Oil Change</a>, overseeing store operations and profitability in the company's southern division. Isom had always wanted to become a business owner himself and when he found the opportunity to invest in Jiffy Lube, he knew it was the perfect fit. Now, overseeing 34 Jiffy Lube Multicare locations across the country, Isom is a true multi-unit expert.When it comes to what makes him a successful multi-unit operator, Isom says it is all about bringing on the <a href="https://1851franchise.com/5-tips-for-hiring-the-right-staff-members-for-your-franchise-2708151">right team members</a>. “You need to be sure that you are hiring leadership and employees who reflect your values so that when you grow to more locations, your mission statement doesn’t get diluted,” he said.Isom says franchisees looking to <a href="https://1851franchise.com/keys-to-successfully-growing-from-one-unit-to-multiple-units-4918">expand their portfolio</a> need to hire that leadership sooner rather than later to ensure everyone is on the same page from day one. “My advice is to bring in the necessary leadership a little on the early side so that they can fully understand what is important to you,” he said. “This will ensure you can open multiple locations successfully.”If a franchisor is looking to grow by signing multi-unit franchisees, he says they need to offer support and be diligent about <a href="https://1851franchise.com/when-to-say-no-to-a-franchisee-candidate-2715612">who they let into the system</a>.“In addition to making sure prospects are financially qualified, franchisors should also be sure they will represent the brand the right way,” Isom said. “Financials are important, but there is just so much more that will determine how a prospect will represent your brand moving forward. For example, franchisees need to be able to adapt to the challenges that will inevitably come up. While it is impossible to have a crystal ball, it is still important to do your best in the due diligence of learning about the incoming prospect and how they've led other businesses to determine whether or not they are the right fit.”Watch the full interview above, or <a href="https://www.youtube.com/watch?v=wFpT15iudGA&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-succeed-as-a-multi-unit-franchisee-steve-isom-jiffy-lube-2715991" target="_blank" rel="nofollow">click here to watch it on YouTube</a>.To check out more multi-unit franchisee success stories, <a href="https://1851franchise.com/multiunitfranchisees">click here</a>.

How to Succeed as a Multi-Unit Franchisee: Steve Isom, Jiffy Lube

1851 Franchise

Isom is the operator of 34 Jiffy Lube locations. Here’s how he grew a successful franchise portfolio.

how-to-succeed-as-a-multi-unit-franchisee-steve-isom-jiffy-lube

Pet Wants

Meet the Team Leading Pet Wants Into Its Next Phase of Growth

meet-the-team-leading-pet-wants-into-its-next-phase-of-growth

Voodoo Brewing Co.

Voodoo Brewing October Drink Pink cocktail

Drink Pink: How Voodoo Brewing Co. Pours Purpose Into Profits This October

drink-pink-how-voodoo-brewing-co-pours-purpose-into-profits-this-october

Sola Salons

Photo of exterior of Sola Salons location with sunset in background

Why the Sola Salons Model Beats Traditional Hair Salon Franchise Opportunities

sola-salon-suite-vs-traditional-salon-franchise

America's Swimming Pool

Answering Surging Demand: How America’s Swimming Pool Is Emerging as the Go-To Franchise for Pool Services

americas-swimming-pool-company-franchise-growth

Right at Home

image of chrisy heiss from right at home franchisee

Post-Acute Care Professional Turned Franchisee to Share Experience With Right at Home in Upcoming Franchise Education Webinar

right-at-home-chrisy-heiss-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

The American Franchise Act: What It Means for Franchisors and Franchisees - 1851 Franchise

The American Franchise Act: What It Means for Franchisors and Franchisees

american-franchise-act-joint-employer-standard

Jeni’s Splendid Ice Creams Begins Franchising To Grow Its Fellowship Model

jenis-splendid-ice-creams-begins-franchising-to-grow-its-fellowship-model

1851 Franchisee Spotlight with photo of Mike Rippey and Sola Salons logo

How This Former Franchisor Is Using His Industry Experience To Help Beauty Pros Thrive With Sola Salons Franchise

mike-rippey-sola-salons-franchisee

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

Image of Mindy and Chad Beale for right at home from cambden south carolina

Chad and Mindy Beale Channel Their Passion for Senior Care and Veteran Advocacy Into Their Right at Home Franchise in Camden, South Carolina

right-at-home-camden-sc-chad-mindy-beale

photo-of-laynes-chicken-fingers-dalton-dennis-southern-oregon

23-Year-Old Entrepreneur Brings Soon to Be Famous Chicken™ to Southern Oregon With 3-Unit Layne’s Chicken Fingers Franchise Signing

laynes-chicken-fingers-dalton-dennis-southern-oregon

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Top Enrichment and Supplemental Education Franchises for 2025

top-enrichment-supplemental-education-franchises

Top Arts and Creative Learning Franchises for 2025 - 1851 Franchise

Top Arts and Creative Learning Franchises for 2025

top-arts-creative-learning-franchises

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

How to Succeed as a Multi-Unit Franchisee: Steve Isom, Jiffy Lube

MORE STORIES LIKE THIS