1851

In today’s digital world, influencers hold significant power in shaping consumer opinions and driving brand awareness. For franchises looking to increase their online presence, leveraging influencers can be a game-changer. However, social media campaigns centered around influencers require a strategic approach. 1851 Franchise spoke with&nbsp;<a href="https://www.linkedin.com/in/tom-jauncey?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-use-influencers-to-promote-your-franchise-on-your-website-2727182" target="_blank" rel="nofollow">Tom Jauncey</a>, CEO of&nbsp;<a href="http://www.nautilusmarketing.co.uk/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-use-influencers-to-promote-your-franchise-on-your-website-2727182" target="_blank" rel="nofollow">Nautilus Marketing</a>, to better understand how you can effectively use influencers to promote your franchise online.<h3>Identify Relevant Influencers</h3>According to Jauncey, the first step in any influencer marketing strategy is to “identify those who are relevant to your brand and whose audience demographics will match yours.” It’s more important to ensure that the influencer’s followers are the right fit for your franchise’s target audience than it is to book an influencer with the biggest audience possible, if that audience is unlikely to buy what you’re selling.&nbsp;“Micro-influencers, with 10,000-to-50,000 followers, in many cases, attain higher engagement rates than mega-influencers,” said Jauncey. These micro-influencers may have a more dedicated and engaged following. And especially if that following is interested in the niche your product or service exists within, then that influencer is ideal for promoting your franchise authentically.<h3>Build Real Partnerships</h3>Authenticity is key in influencer marketing. Consumers are increasingly savvy and can quickly spot content that feels forced or ingenuine. To avoid this, partner with influencers who genuinely use and believe in your products or services.&nbsp;“Work with influencers who truly have an interest in your franchise,” said Jauncey. “People tend to connect with content that seems more real rather than something that seems scripted.”&nbsp;Look for influencers who may already be using your product or service. Followers build trust in influencers over time as they get to know the online personality. When influencers are genuinely enthusiastic about your brand, their audience is more likely to act on their recommendations.&nbsp;“Studies have shown that consumers are more likely to trust influencer messages than those of the brand,” said Jauncey.<h3>Embrace Multi-Platform Campaigns</h3>Influencers often have a presence across multiple social media platforms, including Instagram, YouTube and TikTok. To maximize the reach of your campaign, Jauncey recommends leveraging this wide scope and investing in influencers who are active on various platforms. But be sure Instagram is in the mix. “According to marketers, Instagram is the most important influencer marketing platform,” Jauncey said.By leveraging an influencer’s reach across different channels, you can create a more comprehensive and impactful campaign.<h3>Allow for Creative Freedom</h3>While it’s important to provide influencers with guidelines, giving them some degree of creative freedom is equally vital.&nbsp;“Give the influencers the license to create content in their own style,” Jauncey said. “It will help guarantee that any promotion does indeed feel natural and, in turn, more engaging for a consumer.”More unique or creative campaigns, according to Jauncey, tend to generate higher engagement and better results, so leave it in the hands of the online creative experts as much as you can.&nbsp;<h3>Track Performance and Adapt</h3>Finally, it’s essential to analyze the effectiveness of your influencer campaigns so you can improve your online marketing techniques moving forward.“Monitor how effective your influencer campaigns are using analytics, then tweak the strategies accordingly to see what works well,” Jauncey said.&nbsp;Tools like Google Analytics and social media insights can provide valuable data on the return on investment (ROI) of your campaigns. By regularly reviewing and adjusting your strategies, you can ensure that your influencer marketing efforts continue to deliver results.Influencers can be a powerful tool in promoting your franchise, but success depends on careful planning and execution.With the right strategy, an influencer focused social media campaign can drive growth for your franchise.Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-use-influencers-to-promote-your-franchise-on-your-website-2727182" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

How to Leverage Influencers for Effective Franchise Promotion

1851 Franchise

Influencers are — well — influential. With the right strategy and proper planning, an influencer-focused social media campaign can drive growth for your franchise.

How To Use Influencers To Promote Your Franchise on Your Website

how-to-use-influencers-to-promote-your-franchise-on-your-website

Layne's Chicken Fingers

Layne’s Chicken Fingers Announces New Nederland, Texas, Location Opened April 19th

laynes-chicken-fingers-announces-new-nederland-texas-location-opened-april-19th

Right at Home

Right at Home Expanding In-Home Care Services in Akron

right-at-home-expanding-in-home-care-services-in-akron

Pool Scouts

How Pool Scouts Supports Franchisees Every Step of the Way

how-pool-scouts-supports-franchisees-every-step-of-the-way

KLA Schools

kla-schools-franchise-positioning-image-building-exterior

KLA Schools Franchise: Cultivating Curiosity, Creating Opportunity

kla-schools-franchise

kla-schools-consumer-positioning-image-kids-playing-with-sand

Ignite Curiosity: Discover Child-Led Learning at KLA Schools

kla-schools-child-led-learning

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

McDonald’s To Hire 375,000 Workers as It Prepares for Major U.S. Expansion

mcdonalds-to-hire-375000-workers-as-it-prepares-for-major-us-expansion

Subway Pushes Global Growth Despite U.S. Closures 

subway-pushes-global-growth-despite-us-closures

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

The Ultimate Guide to Selling Franchises: How To Set-Up Your Digital Marketing

how-to-set-up-digital-marketing-for-your-franchise-brand

The Ultimate Guide To Selling Franchises: How To Build Effective Drip Campaigns for Lead Nurturing

how-franchisors-can-build-effective-drip-campaigns-for-lead-nurturing

Photo of two people sitting in a restaurant, looking at a laptop

Selling Food Franchises: Positioning Your Restaurant Brand for Success

selling-food-franchises-restaurant-brand-success

franchise supplier award design with Locate AI logo and 1851 Franchise badge

Franchise Real Estate Services | Locate AI — Emerging Leaders in Franchise Support

locate-ai-emerging-leaders-in-franchise-support

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

The Top 20 Cleaning Franchises to Invest in for 2025

top-cleaning-franchises-to-invest-in

1851 Franchisee Spotlight graphic with photo of Steve & Mia Kim & Paris Baguette logo

After Falling in Love with Paris Baguette, This North Carolina Couple Decided To Open One of Their Own

paris-baguette-franchise-charlotte-nc

Affordable Franchise Opportunities: Exploring Low-Cost Home Service Franchises Under $50K

affordable-franchise-opportunities-exploring-low-cost-home-service-franchises-under-50k

How To Use Influencers To Promote Your Franchise on Your Website

MORE STORIES LIKE THIS