Jollibee Franchise Newsroom

Dela Cruz explains how Jollibee preserves its culture and engages franchise partners to lay the foundation for long-term expansion across North America.

Many members of Jollibee’s leadership team have been with the brand for decades, bringing longtime operating experience to the franchise system as it expands.

President Beth Dela Cruz discusses the brand's industry-leading unit economics, disciplined franchise growth strategy and how Filipino hospitality is fueling nationwide expansion.