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Little Caesars® Pizza Has Sights Set On Malaysia As Part of International Growth Plan

The global QSR pizza chain is looking to expand its Southeast Asia presence by bringing the first Little Caesars® Pizza to Malaysia.

By Renee Furla1851 Contributor
9:09AM 12/14/20

Little Caesar Enterprises, Inc. is planning to open hundreds of international stores this year as part of its extensive international growth plan. The global brand, which currently operates in 27 countries and territories, recently celebrated the opening of two restaurants in Singaporetwo restaurants in Madrid, Spain and one in Barbados. Now, Little Caesars® Pizza, the third-largest pizza chain in the world, has its sights set on establishing a presence in Malaysia.

“Thanks to our value-driven business model and family-oriented brand, Little Caesars® Pizza is an attractive choice for entrepreneurs who want to bring an established American pizza chain to their country, ” said Brett Larrabee, Director of International Development. “We’ve had six years of positive growth internationally, and we are the last major pizza chain available in most, if not all, of these countries.”

In the last few years, Little Caesars® Pizza has increased its international presence in markets including Asia Pacific, Canada, the Caribbean and Latin America.

“In 2021, our top growth markets for franchise expansion outside of the U.S. are India, Malaysia, Ecuador, Russia, UAE, Bolivia, Armenia, Portugal, Kazakhstan, the Philippines, Vietnam, the UK and Indonesia,” continued Larrabee. “Right now, we are putting a large focus on expanding our presence in Asia, with an emphasis on Malaysia. We are specifically targeting the cities of Kuala Lumpur and Penang.”

With the brand already experiencing acceptance and admiration in the neighboring country, Singapore, the global pizza chain plans to have the same results of appreciation and success in Malaysia.

“We know that our great tasting pizza, unmatched level of convenience and value will resonate in Malaysia as it has in Singapore,” said Larrabee.

In the $145 billion worldwide pizza industry, Little Caesars® Pizza stands out as a brand that has both a 60-year legacy of helping franchisees thrive and an aggressive growth strategy.

The brand is excited to continue its extraordinary growth trajectory, especially in Southeast Asia. Quick-service restaurants (QSR) have long been a favorite of pizza lovers in the United States but the popularity of QSR restaurants also extends to international guests who are in search of delicious, affordable, quick-service meals. Little Caesars® Pizza is the perfect concept to fill this need. Based on a nationwide survey of QSR consumers in the U.S. conducted by Sandelman & Associates,Little Caesars® Pizza has been the “Highest Rated Chain Value For the Money” for 13 years in a row.

According to Entrepreneur, pizza is a favorite amongst American foods for consumers in Malaysia. The publication mentions that business owners looking to dip into the Malaysian market should consider “the existing popularity of spicy pan-Asian fare, pizzas and burgers... and other fast foods, and consumers’ penchant for consuming meals outside the home at all times of day.”

“In every country we operate in, we offer an affordable alternative to our competition, with quality pizza at a value all families can afford,” said Larrabee. “Now, Little Caesars® Pizza is actively seeking interested entrepreneurs eager to join a world-famous pizza brand in order to bring our three brand pillars of value, quality and convenience to communities of Malaysia.”

For more information on Little Caesars® Pizza in Malaysia, visit