McDonalds Testing Buffalo Wings in Response to Food’s New Popularity

By JORDAN BRANDES The fast-food giant McDonalds test-marketed its new Mighty Wings throughout Atlanta last year and will debut them in 500 stores in the Chicago area through the end of February. The new product comes in response to an increase in consumer demand for buffalo wings after the success of such chains as Wing Zone and Buffalo Wild Wings. Mighty Wings are sold in 3-piece ($2.99), 5-piece ($4.79) and 10-piece ($8.99) servings, and come with the standard sauce packets that already accompany McNuggets and Chicken Select sandwiches.  Despite an increase in demand for the product many consumers are questioning the price. Arguments include the value per wing and the relatively small size of the product. One must keep in mind that the product itself is still in the its test phase and the Mighty Wings, if they ever go the mainstream market, will likely not resemble what is out right now.