1851

PLANO, TX&nbsp;–&nbsp;<a href="https://franchise.mooyah.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">MOOYAH Burgers, Fries &amp; Shakes</a>, the 90-plus-unit better burger franchise, has spent the first quarter carefully planning to excel through the remainder of 2023. With three new openings and an additional 13 slotted for the rest of the year, the burger concept is expanding in St. Louis, Lubbock, Phoenix, Southern California, Dallas-Fort Worth, Boca Raton and Boston.“There are some pretty obvious places that we’re trying to fill in,” explained&nbsp;<a href="https://www.linkedin.com/in/dougwillmarth/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">Doug Willmarth</a>, President and COO. “We have core markets in the sun belt from California to Florida, and we are filling in those territories while building our growing brand presence in the Midwest.”The three most recent openings occurred in Carlsbad, California, in partnership with Green Madness Group; Gallatin, Tennessee, owned by Jake and Erin Rightmyer; and Fairfield, California, owned by Indy Pahwa, who is also President of Bay Valley Development.The brand is working to lay a foundation to sign 15 new franchisees to join the brand by the end of the year. With a new prototype rolling out, which decreases square footage and optimizes for off-premise sales, the first drive-thru location in construction, and new Franchise Owner incentives launching in April, Willmarth says he is looking forward to strong demand for franchisees in the coming quarters.A key offering is MOOYAH’s new reduced royalty option, which allows qualified Franchise Owners who secure a lease in 2023 to pay zero royalties for the remainder of the year and benefit from reduced royalties for three additional years.“MOOYAH will be accelerating our unit growth significantly in the next three years, and the new incentive creates a great opportunity for new Franchise Owners to increase their returns,” Willmarth explained.&nbsp;In order to better support new Franchise Owners through the brand’s aggressive expansion, MOOYAH added a new executive to the corporate team: Vice President of Ops Services.“<a href="https://www.linkedin.com/in/gary-lisenbee-78122684/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">Gary Lisenbee</a> has a really strong background in restaurant training, operations support, and Franchise Owner engagement. Gary is a critical addition to the leadership team,” Willmarth said. “We’ve been strengthening the executive leadership and recognizing that, with this growth initiative in place, we need our training and operational support to be as strong as it can be.”Willmarth added that this hire signifies an evolution of the brand. For the first time ever, there is a member of the leadership team specifically dedicated to operational services who will support each restaurant in launching and running more efficiently.As it grows on the franchise side, MOOYAH continues to become even more popular among Guests. Starting March 6, the brand partnered with Kellogg’s® for a limited time only Froot Loops® shake, which is available through May 28. It has also added a Hot Bacon Jam burger to its Burger Hall of ‘Dang!’®&nbsp;&nbsp;line-up, which is only available to guests in the know, ordering online or in-store.“Over the last three years, we’ve outperformed the industry on both sales and traffic,” Willmarth said. “We have opened new markets and have attractive territories available, so now is the perfect time to join the brand, as we expect the incentive program to generate a lot of interest.”For more information on the growing brand, connect with MOOYAH Burgers, Fries &amp; Shakes on the Facebook&nbsp;<a href="http://www.facebook.com/Mooyah?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">Fan page</a>, and follow<a href="https://www.linkedin.com/company/mooyah-burgers-fries-and-shakes?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">&nbsp;MOOYAH</a> on LinkedIn, Twitter&nbsp;<a href="https://twitter.com/mooyahburgers?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">@mooyahburgers</a>, Instagram<a href="https://www.instagram.com/mooyahburgers/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">&nbsp;@mooyahburgers</a> and TikTok<a href="https://www.tiktok.com/@mooyahburgers?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">&nbsp;@mooyahburgers</a>.For franchising opportunities, please visit<a href="http://franchise.mooyah.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">&nbsp;franchise.mooyah.com</a>.ABOUT MOOYAH BURGERS FRIES &amp; SHAKES&nbsp;MOOYAH Burgers, Fries &amp; Shakes is where “serious” and “fun” are one with the bun. The&nbsp;ridiculicious, fast-casual “best burger” concept is committed to providing the best tasting burger experience possible by specializing in the taste trifecta – mouthwatering made-to-order burgers, hand-cut French fries and real ice cream shakes. Founded in 2007, MOOYAH is obsessed with quality, serving fresh, never-frozen 100% Certified Angus Beef®&nbsp;brand burgers, all-natural turkey burgers and plant-based vegan burgers. MOOYAH’s signature buns are baked in-house daily, and guests can choose from five real cheeses, bacon, avocado and 17 free sauces and toppings made from garden-fresh veggies. MOOYAH also hand-spins 100% real ice cream shakes and offers eight flavors including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. MOOYAH serves guests through dine-in, online ordering, delivery and carryout, as well as its loyalty app. For more information, visit<a href="https://www.mooyah.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">&nbsp;MOOYAH.com</a> or follow MOOYAH on<a href="https://www.facebook.com/MOOYAH?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">&nbsp;Facebook</a>,<a href="https://twitter.com/MOOYAHBurgers?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">&nbsp;Twitter</a> and<a href="https://www.instagram.com/mooyahburgers/?hl=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">&nbsp;Instagram</a>.

MOOYAH Burgers, Fries & Shakes Opens 1 New Location Per Month in Q1, Lays the Groundwork for an Exceptional Year

1851 Franchise

As the concept continues to grow, it is laying the groundwork for development efforts in key markets, bringing the new and improved MOOYAH to communities nationwide.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

From Franchisee to Franchisor: How Howard Picker Is Using His Experience to Drive Sustainable Growth at Floyd’s 99

howard-picker-floyds-99-barbershop-franchise-franchisor-hot-seat

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

HTeaO Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-hteaos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Franchisee spotlight graphic with photos of Danielle Rosemond & Usman Khan & TruBlue logo

Family Members of Local Physicians Bring TruBlue Franchise to North Central Nassau, Long Island: A Health Care-Inspired Approach to Aging in Place

family-brings-trublue-franchise-to-north-central-nassau

MOOYAH Burgers, Fries & Shakes Opens 1 New Location Per Month in Q1, Lays the Groundwork for an Exceptional Year

MORE STORIES LIKE THIS