1851

PLANO, TX&nbsp;–&nbsp;<a href="https://franchise.mooyah.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">MOOYAH Burgers, Fries &amp; Shakes</a>, the 90-plus-unit better burger franchise, has spent the first quarter carefully planning to excel through the remainder of 2023. With three new openings and an additional 13 slotted for the rest of the year, the burger concept is expanding in St. Louis, Lubbock, Phoenix, Southern California, Dallas-Fort Worth, Boca Raton and Boston.“There are some pretty obvious places that we’re trying to fill in,” explained&nbsp;<a href="https://www.linkedin.com/in/dougwillmarth/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">Doug Willmarth</a>, President and COO. “We have core markets in the sun belt from California to Florida, and we are filling in those territories while building our growing brand presence in the Midwest.”The three most recent openings occurred in Carlsbad, California, in partnership with Green Madness Group; Gallatin, Tennessee, owned by Jake and Erin Rightmyer; and Fairfield, California, owned by Indy Pahwa, who is also President of Bay Valley Development.The brand is working to lay a foundation to sign 15 new franchisees to join the brand by the end of the year. With a new prototype rolling out, which decreases square footage and optimizes for off-premise sales, the first drive-thru location in construction, and new Franchise Owner incentives launching in April, Willmarth says he is looking forward to strong demand for franchisees in the coming quarters.A key offering is MOOYAH’s new reduced royalty option, which allows qualified Franchise Owners who secure a lease in 2023 to pay zero royalties for the remainder of the year and benefit from reduced royalties for three additional years.“MOOYAH will be accelerating our unit growth significantly in the next three years, and the new incentive creates a great opportunity for new Franchise Owners to increase their returns,” Willmarth explained.&nbsp;In order to better support new Franchise Owners through the brand’s aggressive expansion, MOOYAH added a new executive to the corporate team: Vice President of Ops Services.“<a href="https://www.linkedin.com/in/gary-lisenbee-78122684/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">Gary Lisenbee</a> has a really strong background in restaurant training, operations support, and Franchise Owner engagement. Gary is a critical addition to the leadership team,” Willmarth said. “We’ve been strengthening the executive leadership and recognizing that, with this growth initiative in place, we need our training and operational support to be as strong as it can be.”Willmarth added that this hire signifies an evolution of the brand. For the first time ever, there is a member of the leadership team specifically dedicated to operational services who will support each restaurant in launching and running more efficiently.As it grows on the franchise side, MOOYAH continues to become even more popular among Guests. Starting March 6, the brand partnered with Kellogg’s® for a limited time only Froot Loops® shake, which is available through May 28. It has also added a Hot Bacon Jam burger to its Burger Hall of ‘Dang!’®&nbsp;&nbsp;line-up, which is only available to guests in the know, ordering online or in-store.“Over the last three years, we’ve outperformed the industry on both sales and traffic,” Willmarth said. “We have opened new markets and have attractive territories available, so now is the perfect time to join the brand, as we expect the incentive program to generate a lot of interest.”For more information on the growing brand, connect with MOOYAH Burgers, Fries &amp; Shakes on the Facebook&nbsp;<a href="http://www.facebook.com/Mooyah?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">Fan page</a>, and follow<a href="https://www.linkedin.com/company/mooyah-burgers-fries-and-shakes?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">&nbsp;MOOYAH</a> on LinkedIn, Twitter&nbsp;<a href="https://twitter.com/mooyahburgers?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">@mooyahburgers</a>, Instagram<a href="https://www.instagram.com/mooyahburgers/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">&nbsp;@mooyahburgers</a> and TikTok<a href="https://www.tiktok.com/@mooyahburgers?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">&nbsp;@mooyahburgers</a>.For franchising opportunities, please visit<a href="http://franchise.mooyah.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">&nbsp;franchise.mooyah.com</a>.ABOUT MOOYAH BURGERS FRIES &amp; SHAKES&nbsp;MOOYAH Burgers, Fries &amp; Shakes is where “serious” and “fun” are one with the bun. The&nbsp;ridiculicious, fast-casual “best burger” concept is committed to providing the best tasting burger experience possible by specializing in the taste trifecta – mouthwatering made-to-order burgers, hand-cut French fries and real ice cream shakes. Founded in 2007, MOOYAH is obsessed with quality, serving fresh, never-frozen 100% Certified Angus Beef®&nbsp;brand burgers, all-natural turkey burgers and plant-based vegan burgers. MOOYAH’s signature buns are baked in-house daily, and guests can choose from five real cheeses, bacon, avocado and 17 free sauces and toppings made from garden-fresh veggies. MOOYAH also hand-spins 100% real ice cream shakes and offers eight flavors including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. MOOYAH serves guests through dine-in, online ordering, delivery and carryout, as well as its loyalty app. For more information, visit<a href="https://www.mooyah.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">&nbsp;MOOYAH.com</a> or follow MOOYAH on<a href="https://www.facebook.com/MOOYAH?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">&nbsp;Facebook</a>,<a href="https://twitter.com/MOOYAHBurgers?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">&nbsp;Twitter</a> and<a href="https://www.instagram.com/mooyahburgers/?hl=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year-2721993" target="_blank" rel="nofollow">&nbsp;Instagram</a>.

MOOYAH Burgers, Fries & Shakes Opens 1 New Location Per Month in Q1, Lays the Groundwork for an Exceptional Year

1851 Franchise

As the concept continues to grow, it is laying the groundwork for development efforts in key markets, bringing the new and improved MOOYAH to communities nationwide.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

mooyah-burgers-fries-shakes-opens-1-new-location-per-month-in-q1-lays-the-groundwork-for-an-exceptional-year

World Gym

World Gym - Overcoming Gym Plateaus Setbacks - 1851 Franchise

No Excuses: Overcoming Common Gym Plateaus and Setbacks

world-gym-overcoming-plateaus-setbacks

Right at Home

Ben Aydin on Building a Right at Home Franchise: Hard Work, Growth and Making an Impact

ben-aydin-on-building-a-right-at-home-franchise-hard-work-growth-and-making-an-impact

Why Strength-Focused Gyms Are on the Rise: The World Gym Difference

why-strength-focused-gyms-are-on-the-rise-the-world-gym-difference

The World Gym Mentality: How Strength Training Builds Confidence

the-world-gym-mentality-how-strength-training-builds-confidence

Griswold

Celebrating Women Franchisees: The Empowering Stories Behind Griswold’s Female Leaders

celebrating-women-franchisees-the-empowering-stories-behind-griswolds-female-leaders

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Tariff Tensions Threaten U.S. Restaurants with Rising Costs and Supply Chain Disruptions

tariff-tensions-threaten-us-restaurants-with-rising-costs-and-supply-chain-disruptions

Roof Scientist Launches Franchise Opportunity, Revolutionizing Roof Preservation with Innovative Technology

roof-scientist-launches-franchise-opportunity-revolutionizing-roof-preservation-with-innovative-technology

Restaurant Business: How McDonald's Is Restructuring To Compete With Specialized Chains

restaurant-business-how-mcdonalds-is-restructuring-to-compete-with-specialized-chains

Design with hundred dollar bill and orange "recession" banner across the middle

ABC News: Recession Risks Are Rising, Economists Say. Here’s What to Know.

recession-risks-impact-economy-franchise-world

NRA: Restaurants Focus On Enhancing In-Store Experiences To Attract Diners in 2025

nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

Don Yurick Talks Master Franchising and Growth with Hammer & Nails Grooming 

don-yurick-talks-master-franchising-and-growth-with-hammer-nails-grooming

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

Trua Senior Living Locators CEO Discusses Franchising Success and a Clinical Approach to Senior Placement

trua-senior-living-locators-ceo-discusses-franchising-success-and-a-clinical-approach-to-senior-placement

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

The Top Quick Service Restaurant Franchises for 2025

the-top-quick-service-restaurant-franchises

Top 25 Emerging Restaurant Franchises - 1851 Franchise

Top 25 Emerging Restaurant Concepts to Consider in 2025

top-emerging-restaurant-concepts-to-consider

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

MOOYAH Burgers, Fries & Shakes Opens 1 New Location Per Month in Q1, Lays the Groundwork for an Exceptional Year

MORE STORIES LIKE THIS