1851

For&nbsp;<a href="https://www.linkedin.com/in/brianna-fitchett-ma-mph-bcba-54b45085/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nonprofit-leaders-to-bring-seniors-helping-seniors-franchise-to-east-bay-california-2728721" target="_blank" rel="nofollow">Brianna</a> and&nbsp;<a href="https://www.linkedin.com/in/matthew-fitchett-51432954?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nonprofit-leaders-to-bring-seniors-helping-seniors-franchise-to-east-bay-california-2728721" target="_blank" rel="nofollow">Matt Fitchett</a>, business ownership has always been about more than just profits — it’s about purpose. Having spent their careers in nonprofit and community-driven roles, the husband-and-wife team wanted to build something that aligned with their values while allowing them to make a real impact.When they came across&nbsp;<a href="https://seniorshelpingseniorsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nonprofit-leaders-to-bring-seniors-helping-seniors-franchise-to-east-bay-california-2728721" target="_blank" rel="nofollow">Seniors Helping Seniors®</a>, the senior care franchise, it felt like the perfect fit. The concept not only provides essential care to seniors but also offers fulfilling work to older adults looking to stay active in their communities. With that dual-mission approach, it was exactly the kind of business they were looking for. Now, with two territories and a growing presence in East Bay, California, the Fitchetts are ready to make&nbsp;<a href="https://1851franchise.com/seniorshelpingseniors/info">Seniors Helping Seniors®</a> a trusted name in their community.1851 spoke with the duo to learn more about their backgrounds, what drew them to Seniors Helping Seniors® and their plans for the future.&nbsp;1851 Franchise: Frame your personal story for us. What do you want us to know?Brianna Fitchett: We’ve worked in the nonprofit world for most of our careers — Matt runs a youth soccer club, and I’ve been in health care. We’ve always wanted to start our own business, but we’ve also been deeply rooted in the nonprofit mindset of having a mission behind what we do.When we started looking into franchising, Seniors Helping Seniors® immediately stood out. It aligned so well with our values because it helps people on both sides of the equation — providing meaningful work to caregivers while also supporting seniors who need assistance. It felt like a perfect fit for what we wanted to do.1851: What did you do before franchising, and how did you decide franchising made sense for you?Brianna: We’ve both run businesses before, but we wanted a framework to help guide us. Franchising gave us that playbook — the structure and support to make the transition into business ownership smoother. It felt like having training wheels for our entrepreneurial journey.1851: What made you pick this brand? What excites you most about this company?Brianna: The business model was very familiar to me. I’ve spent most of my career working in disability services, helping individuals with autism and other disabilities in a home therapy setting. Seniors Helping Seniors® operates in a very similar way — the model is nearly identical, but the demographic is different. Instead of working with younger clients, we’re helping older adults. It was a natural transition.Matt Fitchett: My background is in youth-based, community-driven programs, so running another business centered around serving the community felt like a logical step. I’ve already built relationships and strategies in this space, and while the customer base is different, the overall approach is very familiar.1851: What do you hope to achieve with your business? What are your plans for growth?Brianna: We want to fully embed this business in the community — to make it the go-to resource for both seniors needing care and retirees looking for meaningful work. Our goal is to create a strong reputation, where word-of-mouth and client experiences drive growth. We want to be the first name people think of when they need support for themselves or their loved ones.1851: What advice do you have for other people thinking about becoming franchise owners?Brianna: Do your due diligence. Understand your market and what it’s going to take to succeed. Be prepared to dedicate a lot of time to building and growing the business — it’s not a passive investment.Matt: Research what you’re getting into and make sure it’s something you’re comfortable with. Prepare to work hard, stay open-minded and be willing to take on new challenges. Most importantly, align yourself with a franchise whose core values match your own — that’s the key to long-term success.ABOUT SENIORS HELPING SENIORS®Seniors Helping Seniors® franchise system was founded by husband-and-wife duo Kiran and Philip Yocom. Kiran, who grew up in India, later worked to advance humanitarian efforts alongside Mother Teresa. After moving to the U.S. in 1995 and marrying her husband Philip, the Yocoms felt called to provide loving care to seniors and to cultivate an exchange of gifts at every generational level. Together, the Yocoms founded Seniors Helping Seniors® in-home services in 1998, opening the brand up to franchising in 2006. With a mission to be the most respected and rewarding home care provider in the U.S., Seniors Helping Seniors® locations stand apart from competitors as the only company that prioritizes hiring active seniors to provide care services to their less-active counterparts. Seniors Helping Seniors® service aligns caregivers and care recipients based on the abilities and needs of both by offering a wide range of care services. Seniors Helping Seniors® network has grown to 350 territories nationwide and over 180 franchise partners in 38 states. For more information on Seniors Helping Seniors® in-home care, visit&nbsp;<a href="https://seniorshelpingseniors.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nonprofit-leaders-to-bring-seniors-helping-seniors-franchise-to-east-bay-california-2728721" target="_blank" rel="nofollow">https://seniorshelpingseniors.com</a>/.&nbsp;&nbsp;

franchisee spotlight graphic with photo of Brianna and Matt Fitchett, Seniors Helping Seniors logo

Brianna and Matt Fitchett: Non-Profit Leaders Bring Seniors Helping Seniors® Franchise to East Bay

1851 Franchise

Brianna and Matt Fitchett are leveraging their experience with nonprofit work and community service to provide meaningful work to caregivers and essential support to seniors in the East Bay community.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Nonprofit Leaders to Bring Seniors Helping Seniors® Franchise to East Bay, California

nonprofit-leaders-to-bring-seniors-helping-seniors-franchise-to-east-bay-california

SweatHouz

SweatHouz SWTHZ Franchise - Hunter and Mallory Mitchem - Franchisee Feature - 1851 Franchise

From Aerospace to Wellness: Hunter Mitchem’s Journey to a SweatHouz Empire

sweathouz-franchise-hunter-mitchem-6g

Onigilly Japanese Kitchen

Onigilly - Low Operating Costs Drive High Returns for Franchisees - 1851 Franchise

Maximize Your ROI: How Onigilly’s Low Operating Costs Drive High Returns for Franchisees

onigilly-franchise-fast-casual-franchise-opportunity

Layne's Chicken Fingers

What Is the Layne’s Franchise Disclosure Document, and What Will I Find in It?

laynes-franchise-disclosure-document

Athletech News: How SWTHZ Delivers on Wellness Demands of All Kinds

swthz-delivers-wellness-demands-contrast-therapy

TruBlue Home Service Ally

Why Protected Territories Matter and How the TruBlue Franchise Delivers

why-protected-territories-matter-and-how-the-trublue-franchise-delivers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

The American Franchise Act: What It Means for Franchisors and Franchisees - 1851 Franchise

The American Franchise Act: What It Means for Franchisors and Franchisees

american-franchise-act-joint-employer-standard

1851 Franchisee Spotlight with photo of Mike Rippey and Sola Salons logo

How This Former Franchisor Is Using His Industry Experience To Help Beauty Pros Thrive With Sola Salons Franchise

mike-rippey-sola-salons-franchisee

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

Image of Mindy and Chad Beale for right at home from cambden south carolina

Chad and Mindy Beale Channel Their Passion for Senior Care and Veteran Advocacy Into Their Right at Home Franchise in Camden, South Carolina

right-at-home-camden-sc-chad-mindy-beale

photo-of-laynes-chicken-fingers-dalton-dennis-southern-oregon

23-Year-Old Entrepreneur Brings Soon to Be Famous Chicken™ to Southern Oregon With 3-Unit Layne’s Chicken Fingers Franchise Signing

laynes-chicken-fingers-dalton-dennis-southern-oregon

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

Top Enrichment and Supplemental Education Franchises for 2025

top-enrichment-supplemental-education-franchises

Top Arts and Creative Learning Franchises for 2025 - 1851 Franchise

Nonprofit Leaders to Bring Seniors Helping Seniors® Franchise to East Bay, California

MORE STORIES LIKE THIS