6 Questions to Ask a Franchisor When You Meet Face to Face

Entering into a franchise agreement is a significant decision for aspiring business owners. While thorough research and due diligence are critical steps in the process, there's no substitute for direct communication with the franchisor. Face-to-face meetings offer an invaluable opportunity to gain deeper insights into the franchisor's vision, support structure, and expectations. 

To make the most of this interaction, franchisees should come prepared with probing questions that go beyond surface-level inquiries. 

“The biggest thing I tell clients when they are headed to a Meet the Team Day is to focus on the people more than the info,” said Tim Parmeter, Founder and CEO of FranCoach. “They should have asked the majority of their questions before getting to this point. I want them to focus on the people so they have confidence that the franchisor team knows what they are doing and that the franchisor will always be there to support them in growing their business. This is really about trusting your gut that you are in the right room with the right people.” 

With that said, here are six essential questions Parmeter says franchisees should ask a franchisor when they meet face to face. 

What Is Your Long-Term Vision for The Brand?

Understanding the franchisor's long-term vision is essential for aligning your goals with the overall direction of the brand. This question can reveal insights into expansion plans, market positioning, and potential innovations within the franchise system. By gaining clarity on the franchisor's vision, franchisees can assess whether their own objectives align with the future trajectory of the brand, fostering a more cohesive partnership.

What Challenges Do You See for The Brand, And What Plan Is in Place To Combat Them?

Every business faces challenges, and franchises are no exception. By asking about potential challenges and the strategies in place to address them, franchisees can gauge the franchisor's proactive approach to mitigating risks and ensuring the brand's resilience. Whether it's evolving consumer trends, competitive pressures or regulatory changes, understanding how the franchisor navigates obstacles can instill confidence in the franchisor’s ability to lead the brand through various market conditions.

What Will You Do if I Am Struggling as an Owner?

While no one wants to anticipate failure, acknowledging the possibility of challenges is essential for realistic planning. By asking about the franchisor's support mechanisms for struggling franchisees, prospective owners can gain insights into the level of assistance and guidance available during tough times. This question also demonstrates the franchisor's commitment to the success of its franchisees and its willingness to provide ongoing support beyond the initial setup phase.

Who Will Be My Main Point of Contact(s) Once I Am Open?

Clear lines of communication are vital for a successful franchisor-franchisee relationship. By clarifying who will serve as their main point of contact within the franchisor's organization, franchisees can establish expectations regarding support, guidance, and access to resources. Knowing who to reach out to for various issues, whether operational, marketing-related or strategic, can streamline communication channels and facilitate efficient problem-solving.

What Training, if Any, Is in Place After I Am Open?

Comprehensive training is critical for ensuring that franchisees are equipped with the knowledge and skills needed to run their businesses successfully. Inquiring about post-opening training programs demonstrates a commitment to ongoing learning and professional development. Whether it's additional workshops, refresher courses or access to online resources, franchisees should seek clarity on the franchisor's offerings to support continuous improvement and adaptation to changing market dynamics.

What Is the Biggest Piece of Advice You Give New Owners To Help Them Get Off to a Great Start?

By asking for the franchisor's top piece of advice, franchisees can benefit from the wisdom gained from previous franchise launches and learn from best practices. Whether it's focusing on customer service, mastering operational efficiency, or leveraging local marketing strategies, this question offers a practical takeaway for franchisees looking to hit the ground running.

Face-to-face meetings between franchisees and franchisors present a prime opportunity for open dialogue and in-depth exploration of key issues. By asking thoughtful questions that delve into the franchisor's vision, support structure and strategic approach, prospective franchisees can make informed decisions and set the stage for a successful partnership. Ultimately, the depth of understanding gained through these interactions can pave the way for a mutually beneficial and enduring relationship between franchisee and franchisor.

To learn more, check out these related articles: 

• How to Prepare for Meeting a Franchisor: What To Ask and What To Look Out For
• Five Questions to Ask Before Franchising Your Business
• The Top 5 Questions To Ask Before Buying a Franchise