1851

In 2016, <a href="http://saladworksfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=saladworks-to-rebirth-30-year-old-brand-in-2017-9444" target="_blank" rel="nofollow" target="_blank">Saladworks</a>, the nation&rsquo;s leading salad franchise, celebrated 30 years in business, but the company has continued to act much like a nimble start up with a focus on technology and innovation.&nbsp; As the creator of the make your own salad segment, <a href="http://saladworks.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=saladworks-to-rebirth-30-year-old-brand-in-2017-9444" target="_blank" rel="nofollow" target="_blank">Saladworks</a> has set out to solidify its brand position as well as its mission, vision and core values under the new leadership of Patrick Sugrue. With a focus on strategic planning, the organization has set its sights on increasing the frequency of loyal consumers and bringing in a new segment of brand ambassadors.&nbsp;

Throughout 2016, Saladworks saw major changes that included executive team announcements, menu enhancements, interior design upgrades, and the implementation of a strengthened loyalty program put in place to reward top fans. The brand experienced a breath of fresh air in Q1 when Patrick Sugrue came on as CEO and brought along with him a previous associate, Andy Revella, as Executive Chef. Other administrative changes included adding Steve McMahon as CMO and outsourcing key functions such as Human Resources and legal.

Every update made at Saladworks this year was for the benefit of both the franchisees and the guests. The most notable changes to the consumer include a completely new restaurant design,&nbsp;integrated technology through the loyalty program, a kiosk ordering system, and menu improvements that highlight superfoods and clean protein.

&quot;In 2016, we really took a step back and figured out ways to improve upon the Saladworks concept to enhance the consumer&#39;s experience. It has definitely paid off &ndash; our year-over-year same-store sales jumped eight percent over 2015, which is quite impressive considering the current atmosphere of the quick-service space,&quot; said Saladworks CEO Patrick Sugrue. &quot;In 2017, we&#39;re going to begin implementing these changes in all locations so that Saladworks as a brand will be giving guests an enhanced experience, including faster service and the ability to refresh, reconnect and recharge.&quot;

Planning on more than 10 new store remodels in 2017, Saladworks is shifting toward earthy tones and wood finishes for a more welcoming atmosphere. Electrical outlets will be conveniently located near tables so that guests might be inclined to stay longer with their laptops, or at least have the option to recharge their phones during their lunch hour. Ultimately, Saladworks wants to help guests feel at ease and provide them with a delicious meal.

One of the main initiatives under executive Chef Revella was to add more fresh, in-demand items to the menu, like kale and quinoa, and to create rotating seasonal offerings to ensure guests really are getting the freshest ingredients possible. For example, the Winter Power Salad available in stores this January and February, consists of a fresh lettuce blend packed with spinach, onions, sage roasted potatoes, julienne beets, roasted squash, cantaloupe, flame kissed chicken and topped with green goddess dressing. The introduction of the flame grilled chicken breast fillet proves Saladworks&rsquo; commitment to providing customers with top quality product. The all-natural fully cooked and never frozen chicken has been raised without antibiotics, is gluten free and also has no added hormones or steroids. The farm-raised chicken also has no added nitrates, MSG, artificial ingredients or preservatives and is perfect for the Saladworks guest who is keenly aware of the products they put into their body.&nbsp;

Another exciting brand update took place this fall at the corporate-owned store in the Andorra neighborhood in Philadelphia. The company unveiled the Saladworks Life Bar kiosk, a new self-service kiosk where customers can personalize their orders, resulting in a heavy focus on dietary needs while also allowing not just the purchase of a create-your-own salad, but to also give guests a create-your-own ordering experience from start to finish. The new ordering system focuses on personalization and customization, two of the main principals that are hallmarks of Saladworks, and according to consumer research, a key brand differentiator.&nbsp; This feature allows guests to select menu items based on dietary or allergen preferences.&nbsp; Options such as low sodium, high protein, gluten free or vegan/vegetarian give consumers the ability to customize their salad at the touch of a button.

&quot;At Saladworks, we know that customization and personalization is very important to our guests,&quot; said Saladworks CMO Steve McMahon. &quot;With the Create Your Own salad as the #1 ordered salad system-wide, we know that the new Saladworks Life Bar kiosk will allow our loyal consumers to easily choose the best ingredients that fit their diet and lifestyle needs.&quot;

While Saladworks remodels more and more locations this year, the corporate team will provide the franchisee with a food truck that he or she will be able to use so that employees can continue to work and guests can continue to eat their favorite meals without being affected as the restaurant upgrades take place. Garnering rave reviews since its unveiling in November, Saladworks is planning on sending the truck into cities during the lunch hours to bring salads to office parks as a better-for-you option. The restaurant is eventually planning to have a fleet of Saladworks food trucks to offer consumers an on-the-go option.

With a continued focus on giving consumers what they want, the Saladworks Rewards loyalty program will provide fans with personalized offers that they cannot refuse. Saladworks knows that its guests have other options, so the company is increasingly looking for ways to up the personalization and customization offerings to reward its loyal fan base.

As the brand begins implementing all the exciting changes announced in 2016, the company is also ramping up franchise growth by expanding in its core market and in select cities across the country.

Saladworks to Rebirth 30-year-old Brand in 2017

1851 Franchise

The Nation's First and Largest Fresh-Tossed Salad Concept to Implement Expansive Brand Changes System-wide


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

saladworks-to-rebirth-30-year-old-brand-in-2017

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

From Franchisee to Franchisor: How Howard Picker Is Using His Experience to Drive Sustainable Growth at Floyd’s 99

howard-picker-floyds-99-barbershop-franchise-franchisor-hot-seat

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

HTeaO Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-hteaos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Franchisee spotlight graphic with photos of Danielle Rosemond & Usman Khan & TruBlue logo

Family Members of Local Physicians Bring TruBlue Franchise to North Central Nassau, Long Island: A Health Care-Inspired Approach to Aging in Place

family-brings-trublue-franchise-to-north-central-nassau

Saladworks to Rebirth 30-year-old Brand in 2017

MORE STORIES LIKE THIS