1851

<a href="http://www.saladworksfranchising.com/about-saladworks?utm_source=1851franchise.com&utm_medium=article&utm_campaign=saladworks-the-nations-leading-salad-centric-franchise-brand-opens-first-atlanta-location-2707171" target="_blank" rel="nofollow" target="_blank">Saladworks, the nation&rsquo;s leading salad-centric franchise</a> brand, has opened its first Atlanta-area location, with extensive plans to develop the market to build corporate locations alongside qualified franchise partners. Based on extensive research in the market and use of its regression analysis and site survey tool, Saladworks feels the market can hold at least 20 locations.&nbsp; The Saladworks team is working with local real estate teams to explore new locations across the Atlanta, Georgia area in Sandy Springs, Alpharetta, Buckhead, Midtown and Perimeter with a goal of having at least a dozen stores open in the next three years.

&ldquo;Atlanta&rsquo;s market energy and consumer demographic are the perfect scenario for Saladworks to launch aggressive restaurant development, a brand new menu, and an updated layout as part of the next evolution of our concept,&rdquo; Sugrue said. &ldquo;On a personal level, it&rsquo;s wonderful to come back to the place where I spent a better part of my life and had the great fortune to raise my children. It&rsquo;s a coming home of sorts, and I&rsquo;m really excited to bring Saladworks to Atlanta.&rdquo;

Sugrue&rsquo;s ties to Atlanta run deep. He received his MBA from the Goizueta Business School at Emory University, also located in the same area as the new location - Atlanta&rsquo;s Druid Hills neighborhood. He also spent over a decade working for The Coca-Cola Company, and continued his work in foodservice with HoneyBaked Ham.

Currently, Atlanta is the 9th largest metropolitan area in the U.S., strengthened by the tremendous number of regional, national and global headquarters located within the city&rsquo;s reach. Saladworks partnered with Forum Analytics, a CBRE company that specializes in market research, data science and business analytics to draw conclusions on focus growth markets. Similar to the Dallas-Fort Worth area, where Saladworks is also developing, Forum Analytics found that Atlanta&rsquo;s growing and diverse demographic presents itself as the perfect environment for the 30-year-old salad concept to refresh itself and thrive.

Research was also conducted to identify the brand&rsquo;s target consumer. Saladworks&rsquo; positioning targets flexitarian consumers who gravitate toward healthy, plant-based eating. Entering this new market gives Saladworks the opportunity to try out the latest evolution of their new menu geared toward the flexitarian consumer. The fast-casual salad concept will continue to offer delicious salads but, the company has increased the number of toppings consumers can choose from, as well as introduced new products like house made falafel and a new line of house made dressings. New menu categories like toasts and grain bowls will also make their debut at this Atlanta location.&nbsp;

<a href="https://1851franchise.com/saladworks/saladworks-helps-franchisees-across-the-country-implement-innovative-brand-refresh-11027" target="_blank">The new menu, designed by Saladworks</a> Chef and Registered Dietitian Katie Cavuto, was carefully crafted with a number of core themes in mind: freshness, quality, color, nutrition and trends. However, the number one guiding principle for menu development continues to be taste.

&ldquo;When envisioning the new menu, we really focused on the freshness and quality of the ingredients we chose to use. We also made sure we were making things from scratch because that&rsquo;s the easiest way to control flavor and freshness and create crave-worthy recipes that are unique to Saladworks,&rdquo; Cavuto said. &ldquo;If you think about it, all salads start with similar base ingredients, so we knew we had to add value to ours and make sure the made from scratch salad dressings stood out as a key differentiating ingredient. I also kept color in mind with each creation. We wanted each menu item to be beautiful and inviting - having customers fall in love with the food that they eat.&rdquo;

Sugrue believes Atlanta is the perfect place to unveil the updated menu because of its diverse population and strong, vibrant community of young people.

&ldquo;The new menu is relevant to a younger, more vegetable-centric consumer. Katie created everything on the new menu to be delicious, satisfying and also incredibly nutritious - a concept resonating well with millennials who are taking a healthier approach to eating.&rdquo;

The menu isn&rsquo;t the only update at this new location. The new Atlanta location, along with the new menu, will boast a smaller footprint, new consumer flow, increased good to go ordering and pickup options, varying forms of seating including outdoor tables and communal areas, and convenience outlets for consumers.&nbsp; The new option for a smaller footprint appeals to the company&rsquo;s franchisees and is indicative of a constant focus on franchisee profitability.

&ldquo;At Saladworks, our consumers come to us for choice and control. We already offer that to them with our extensive menu lineup, and this store increases the choice and control in the ordering process. There will be increased engagement in the line between our employees and guests, as well as the option for customers to skip the one-on-one contact and order, pay and pickup by utilizing enhanced technology,&rdquo; Sugrue said.

The <a href="https://1851franchise.com/saladworks/info/index.html" target="_blank">current initial investment for Saladworks ranges from $388,723 to $531,455</a> which includes a $35,000 franchise fee and has between $27,000 and $65,000 in tenant improvement allowance subtracted from the total. Qualified investors can find out more about franchising opportunities with Saladworks here: <a href="http://saladworksfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=saladworks-the-nations-leading-salad-centric-franchise-brand-opens-first-atlanta-location-2707171" target="_blank" rel="nofollow" target="_blank">SaladworksFranchising.com</a>.

&nbsp;

Saladworks, the Nation’s Leading Salad-Centric Franchise Brand, Opens First Atlanta Location

1851 Franchise

With Nearly 100 Locations Across the U.S., Saladworks Franchising Unveils its Next Brand Evolution to Atlanta Guests at First of 20 Area Locations

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

saladworks-the-nations-leading-salad-centric-franchise-brand-opens-first-atlanta-location

America's Swimming Pool

From Condo Manager to Pool Pioneer: Carrie Waltman’s Resilient Rise in Franchising

from-condo-manager-to-pool-pioneer-carrie-waltmans-resilient-rise-in-franchising

Preservan

image of a franchise employee from perservan

Why Franchise Brokers Should Consider Working With Preservan

franchise-brokers-preservan

SweatHouz

image of Sweat houz inside franchise location into investment

Why SweatHouz? 5 Reasons To Invest in the Category Leading Franchise Now

sweathouz-franchise-investment

Image of a woman relaxing in a sweathous swthz tub

SweatHouz Turns Recovery Into the Healthiest Form of Relaxation

sweathouz-swthz-franchise-opportunity-consumer

Image of the inside of a sweathous swthz franchise spa

Beyond the Fad: How SweatHouz’s Science-Backed Model, Private Suites and Superior Unit Economics Are Defining the Future of Wellness Franchising

science-backed-wellness-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

The American Franchise Act: What It Means for Franchisors and Franchisees - 1851 Franchise

The American Franchise Act: What It Means for Franchisors and Franchisees

american-franchise-act-joint-employer-standard

Jeni’s Splendid Ice Creams Begins Franchising To Grow Its Fellowship Model

jenis-splendid-ice-creams-begins-franchising-to-grow-its-fellowship-model

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

LearningRx Franchise - 1851 Franchise Deep Dive

LearningRx Franchise Costs, Fees, Profit and Data for 2025

learningrx-franchise-deep-dive

How Capriotti’s Sandwich Shop Has Expanded Into One of the Restaurant Industry’s Most Exciting Franchise Opportunities

meet-the-franchisor-capriottis-david-bloom

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

photo-of-laynes-chicken-fingers-dalton-dennis-southern-oregon

23-Year-Old Entrepreneur Brings Soon to Be Famous Chicken™ to Southern Oregon With 3-Unit Layne’s Chicken Fingers Franchise Signing

laynes-chicken-fingers-dalton-dennis-southern-oregon

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

Saladworks, the Nation’s Leading Salad-Centric Franchise Brand, Opens First Atlanta Location

MORE STORIES LIKE THIS