bannerFranchisor Spotlight

Franchise Deep Dive: Shuckin’ Shack Franchise Costs, Fees, Profit and Data

This emerging oyster bar franchise grew out of a vision for a local, laid-back establishment that offers fresh seafood and signature cocktails.

By Victoria CampisiStaff Writer
8:08AM 03/03/24

LAST UPDATED: February 2024



REPORTED COST TO GET IN: $471,750 - $1,416,420. 

REPORTED ROI (Item 19): $1,650,674 (average gross sales for locations over 2,000 sq. ft.)

Shuckin’ Shack is an emerging oyster bar franchise that was founded with a focus on creating a welcoming space for individuals and families alike. It aspires to be a destination where patrons can savor freshly-prepared meals and inventive cocktails in a laid-back atmosphere. 

How Many Shuckin’ Shack Locations Are There?

In 2007, Shuckin’ Shack co-founders Matt Piccinin and Sean Cook found themselves craving fresh oysters. To their surprise, they discovered a lack of oyster bars in their area of Carolina Beach, North Carolina. This sparked the idea to open their own seafood restaurant to fulfill this unmet need.

After conceptualizing their plan over cases of beer and napkin sketches, the duo opened the first Shuckin’ Shack location, a 900-square-foot establishment dedicated to domestic seafood, cold beer and a laid-back atmosphere for the local community. The restaurant quickly became popular among locals.

In 2014, Jonathan Weathington joined the team as CEO and the business began to expand. Under his leadership, the concept of franchising the Shuckin’ Shack brand was introduced, offering ownership opportunities to interested individuals.

The first franchise location opened its doors in Summerville, South Carolina, in 2015, marking the beginning of the brand's expansion. Since then, Shuckin’ Shack has continued to grow and offer franchise opportunities to individuals interested in joining the journey of expanding the brand nationwide. Today, there are 19 locations in six states, with more in development. 

What Is The Shuckin’ Shack Business Model?

The franchise emphasizes high-quality seafood at affordable prices, distinguishing itself from other seafood restaurant franchises. Owners benefit from strong support and guidance from the Shuckin’ Shack team, making it a lucrative and rewarding investment opportunity.

How Much Can Shuckin’ Shack Franchise Owners Make?

Shuckin’ Shack offers the potential for significant profitability with average gross sales of over $1,650,674 for locations over 2,000 sq. ft., as detailed in their 2022 Franchise Disclosure Document. Despite the challenges of the pandemic, Shuckin’ Shack maintained million-dollar restaurants and boasted a 266% sales-to-investment ratio. 

How Much Does It Cost to Open Shuckin’ Shack?

The investment to open Shuckin’ Shack ranges from $471,750 to $1,416,420. 

  • Initial Franchise Fee: $65,000 
  • Training and Opening Fee: $10,000 
  • Construction and Leasehold Improvements: $232,000 - $803,540
  • Lease Deposits and Rent (3 Months): $10,000 - $30,000
  • Furniture, Fixtures and Equipment: $103,000 - $332,353
  • Signage: $1,400 - $21,954
  • Computer, Software and POS System: $8,600 - $14,750
  • Grand Opening Marketing: $1,500 - $7,800
  • Initial Inventory: $15,000 - $16,500
  • Utility Deposits and Miscellaneous Opening Costs: $1,000 - $20,432
  • Insurance Deposits (3 Months): $750 - $9,000
  • Travel for Initial Training: $700 - $8,000
  • Professional Fees: $1,000 - $2,500
  • Licenses and Permits: $1,800 - $24,591
  • Additional Funds (3 Months): $20,000 - $50,000

What Is the Franchise Fee for Shuckin’ Shack?

The franchise fee is $65,000. 

Who Are the Leaders of Shuckin’ Shack?

What Helpful Articles Can I Read to Learn More About Shuckin’ Shack?

Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves. 

Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit and start your journey.

Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.