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<a href="https://www.linkedin.com/in/amy-leclerc-06822b24/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sit-still-kids-pure-sweat-studios-amy-leclerc-podcast-2726048" target="_blank" rel="nofollow">Amy Leclerc</a> knows something about building a franchise and attracting the right franchisees — there’s an art to it, she says, but it’s also a science.“I always talk about the art and the science of franchising,” Leclerc said. “The culture, the brand —&nbsp; those are the things that get me going: cool brands that are disrupting the status quo. I could talk about it all day long; I can sell it all day long. And then the science is the infrastructure that happens to be, you know, quite legally heavy — needs to be, by design.”The co-owner of kid-focused hair salon franchise&nbsp;<a href="https://sitstillkids.com/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sit-still-kids-pure-sweat-studios-amy-leclerc-podcast-2726048" target="_blank" rel="nofollow">Sit Still Kids</a> and wellness-themed&nbsp;<a href="https://www.puresweatstudios.com/franchise-with-us?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sit-still-kids-pure-sweat-studios-amy-leclerc-podcast-2726048" target="_blank" rel="nofollow">Pure Sweat Studios</a> got her start as director of business development in 2010 at fitness franchise <a href="https://barre3.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sit-still-kids-pure-sweat-studios-amy-leclerc-podcast-2726048" target="_blank" rel="nofollow">barre3</a>, which now has more than 185 locations across the U.S. Before working with barre3, she had been working in media.“It was a steep learning curve for me in the early days, working for an organization that had really no franchising experience and leading the development charge,” Leclerc told 1851 Founder, Publisher and CEO&nbsp;<a href="https://www.linkedin.com/in/powills?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sit-still-kids-pure-sweat-studios-amy-leclerc-podcast-2726048" target="_blank" rel="nofollow">Nick Powills</a> during his regular podcast called Meet the Zor. “I remember seeing my name in barre3’s first FDD and freaking out. I was like, ‘I don’t know what I’m doing.’”Over the next decade, Amy worked closely with the founders to grow barre3 from a single location. She also opened her own barre3 franchise in New York City. Amy's experience with barre3 gave her a unique perspective on franchising, and she learned that it was not just about finding franchisees, but about connecting with people who aligned with the values of the brand.&nbsp;As the president of franchising at Sit Still Kids, she’s striking that balance regularly. Both Sit Still Kids and Pure Sweat Studios are growing fast — each with about 20 locations. Learn more about Leclerc's story by watching the interview above or on&nbsp;<a href="https://www.youtube.com/watch?v=tztC0yrPY9U&utm_source=1851franchise.com&utm_medium=article&utm_campaign=sit-still-kids-pure-sweat-studios-amy-leclerc-podcast-2726048" target="_blank" rel="nofollow">YouTube</a>.&nbsp;Check out these stories for more podcast insights from franchise leaders:<a href="https://1851franchise.com/meet-the-zor-hoppin-brands-founder-and-ceo-rich-moyer-2725829">Meet the Zor: Hoppin' Brands Founder and CEO Rich Moyer</a><a href="https://1851franchise.com/meet-the-zor-laynes-chicken-fingers-coo-samir-wattar-2725784">Meet the Zor: Layne's Chicken Fingers COO Samir Wattar</a><a href="https://1851franchise.com/dog-training-elite-ceo-betsy-feaster-podcast-2725497">Meet the Zor: Dog Training Elite* CEO Betsy Feaster</a> &nbsp;

Franchising: The Art and The Science, with Sit Still Kids Co-Owner Amy Leclerc

1851 Franchise

On an episode of Meet the Zor, the co-owner of two major franchise brands takes you inside her approach to finding the right franchisor

The Art and The Science of Franchising with Sit Still Kids Co-Owner Amy Leclerc

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HomeTeam Inspection Service

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Strategic Partnerships Fuel Franchise Growth at HomeTeam Inspection Service

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Express Employment Professionals

What’s in the 2025 FDD? A Closer Look for Express Employment Professionals Franchise Buyers

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petbar

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How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment

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petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs

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Why petbar Wants to Be the “Disney World for Dogs” — and a Dream Business for Franchisees

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