Franchisor Stories

The Masterminds Behind Drybar are Transforming the Massage Industry with the Tech-Driven Franchise, Squeeze, on its Path to Developing 500 Units by 2027

The Masterminds Behind Drybar are Transforming the Massage Industry with the Tech-Driven Franchise, Squeeze, on its Path to Developing 500 Units by 2027

The founders of the ultra popular Drybar franchise have turned their attention to the world of massages, with an app-driven, people-focused business model set to disrupt an outdated industry that generates over $17 billion annually.

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Luca Piacentini

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Luca Piacentini

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Senior Writer