1851

Aside from its captivating dance routines, catchy song snippets and voice-overs that demand viewers’ attention, <a href="https://www.tiktok.com/en/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">TikTok</a> has become much more than just another social media platform: It's a major marketing channel to help influence people and their opinions, ranging from everyday, casual users to officials at The White House. And the restaurant industry is taking notice, with more franchise food restaurants than ever logging on to increase customer engagement. In fact, <a href="https://www.washingtonpost.com/technology/2022/03/11/tik-tok-ukraine-white-house/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">according to The Washington Post</a>, the significance of the app was brought to the forefront with many restaurant brands when The White House held a briefing on the war in Ukraine, with its audience being influencers on TikTok.&nbsp;But even as The White House realizes the app's depth of information and utilizes it as a way to engage young people and steer a message in a time of conflict – a huge sign of the app’s significance – other big brands are tapping in as well to spread their brand messaging and increase engagement. The app was already wildly popular in October 2020, with about 131 million active U.S. users, according to <a href="https://datareportal.com/essential-tiktok-stats?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">DataReportal</a>, and franchise brands such as <a href="https://www.dunkinfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">Dunkin’</a> had already begun embracing the app. Since then, other brands have joined in, after realizing the community that the app creates among consumers. Just a few of the franchise brands on TikTok include <a href="https://www.mcdonalds.com/us/en-us/us-franchising.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">McDonald’s</a> (2 million followers), <a href="https://biz.dominos.com/about-us/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">Domino’s</a> (194,000 followers), <a href="https://www.kfc.com/franchising/join-us?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">KFC</a> (103,000 followers), <a href="https://franchise.pizzahut.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">Pizza Hut</a> (238,000 followers), <a href="https://www.panerabread.com/en-us/company/franchise-information.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">Panera Bread</a> (182,000 followers) and <a href="https://www.wingstop.com/own-a-wingstop?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">Wingstop</a> (154,000 followers).&nbsp;While these brands’ follower numbers are impressive, data reflects that TikTok’s value is more than just followers, but also customer loyalty and dollars spent at their favorite restaurants. In fact, marketing agency MGH found that <a href="https://www.restaurantbusinessonline.com/consumer-trends/tiktok-has-big-influence-users-dining-decisions?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281#:~:text=The%20users%20who%20make%20those,food%20itself%2C%20particularly%20unique%20items." target="_blank" rel="nofollow">36% of TikTok users have ordered from a restaurant</a> after seeing a video about it on the app, including 65% of creators or users who publish content on the platform. Additionally, the study found that it wasn’t just the brands’ accounts that were persuading users to visit the franchise locations, but also other TikTokers. Respondents reported that the community and engagement on the platform heavily influenced their restaurant habits, especially by users they knew personally.While Facebook, Instagram, Snapchat and Twitter are also credible marketing platforms for franchise food brands, TikTok is an alluring new opportunity for marketing efforts, as it provides the unique opportunity for franchise food brands to start on a level playing field when it comes to reach and engagement. Brands can rake in millions of views on a new video due to the viral nature of the platform’s algorithm, making it the perfect channel for bringing in new customers or retaining loyal customers.&nbsp;Related articles:&nbsp;<ul><li><a href="https://1851franchise.com/sorry-tiktok-facebook-is-still-the-king-of-marketing-2710754#stories">Sorry TikTok, Facebook is Still the King of Marketing</a></li><li><a href="https://1851franchise.com/mainland/aligning-your-brand-marketing-2717567#most-recent-stories">Aligning Your Brand Marketing</a></li></ul>

TikTok Ticks Its Way to the Top of QSR Marketing Strategies

1851 Franchise

From The White House’s briefing on the war in Ukraine to franchise food brands promoting a customer base, the social media app excels at creating and maintaining community – and spreading a message.

tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies

Benjamin Franklin Plumbing

image of a benjamin franklin plumber employee franchise

Top 5 Reasons To Invest in Benjamin Franklin Plumbing Right Now

benjamin-franklin-plumbing-franchise-5-reasons-to-buy

Mister Sparky Electric

image of mister sparky cars franchise authority brands

Wired for Success: 5 Powerful Reasons To Invest in a Mister Sparky Franchise Now

mister-sparky-franchise-5-reasons-to-invest

image of Mister sparky electric employee working with customer

On-Time, Every Time: How Mister Sparky Delivers the Electrical Service Homeowners Can Count On

mister-sparky-electric-service-franchise

image of mister sparky electric on time elctricians from franchise mister sparky

The Electrician You Can Count On: How Mister Sparky Delivers Power, Punctuality and Profitability

mister-sparky-franchise-power-punctuality-profitiability

image of a benjamin franklin plumber employee helping a customer

The Punctual Plumber That Wins: How Benjamin Franklin Plumbing Redefines Home-Service Reliability

benjamin-franklin-plumbing-home-service-reliability

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Planet Fitness Franchisees Donate $100K to Support Texas Flood Relief - 1851 Franchise

Planet Fitness Franchisees Donate $100K To Support Texas Flood Relief

planet-fitness-texas-flood-relief

McDonald’s Is the Latest Franchise To Bet Big on Beverages with 500-Store Premium Drink Test

mcdonalds-is-the-latest-franchise-to-bet-big-on-beverages-with-500-store-premium-drink-test

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Subway - John Fitzpatrick Named CEO - Breaking News - 1851 Franchise

Subway Names Jonathan Fitzpatrick as New CEO, Effective July 28

jonathan-fitzpatrick-subway-ceo-leadership-change

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Navy Veteran and Professional Artist Couple Open Caring Transitions in Texas

Navy Veteran and Professional Artist Couple Set Out to Build a Purpose-Driven Business With Caring Transitions in Texas

navy-veteran-and-professional-artist-couple-set-out-to-build-a-purpose-driven-business-with-caring-transitions-in-texas

Why This Real Estate Broker Decided To Bring Caring Transitions to Central Texas

TikTok Ticks Its Way to the Top of QSR Marketing Strategies

MORE STORIES LIKE THIS