1851

Aside from its captivating dance routines, catchy song snippets and voice-overs that demand viewers’ attention, <a href="https://www.tiktok.com/en/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">TikTok</a> has become much more than just another social media platform: It's a major marketing channel to help influence people and their opinions, ranging from everyday, casual users to officials at The White House. And the restaurant industry is taking notice, with more franchise food restaurants than ever logging on to increase customer engagement. In fact, <a href="https://www.washingtonpost.com/technology/2022/03/11/tik-tok-ukraine-white-house/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">according to The Washington Post</a>, the significance of the app was brought to the forefront with many restaurant brands when The White House held a briefing on the war in Ukraine, with its audience being influencers on TikTok.&nbsp;But even as The White House realizes the app's depth of information and utilizes it as a way to engage young people and steer a message in a time of conflict – a huge sign of the app’s significance – other big brands are tapping in as well to spread their brand messaging and increase engagement. The app was already wildly popular in October 2020, with about 131 million active U.S. users, according to <a href="https://datareportal.com/essential-tiktok-stats?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">DataReportal</a>, and franchise brands such as <a href="https://www.dunkinfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">Dunkin’</a> had already begun embracing the app. Since then, other brands have joined in, after realizing the community that the app creates among consumers. Just a few of the franchise brands on TikTok include <a href="https://www.mcdonalds.com/us/en-us/us-franchising.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">McDonald’s</a> (2 million followers), <a href="https://biz.dominos.com/about-us/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">Domino’s</a> (194,000 followers), <a href="https://www.kfc.com/franchising/join-us?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">KFC</a> (103,000 followers), <a href="https://franchise.pizzahut.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">Pizza Hut</a> (238,000 followers), <a href="https://www.panerabread.com/en-us/company/franchise-information.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">Panera Bread</a> (182,000 followers) and <a href="https://www.wingstop.com/own-a-wingstop?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281" target="_blank" rel="nofollow">Wingstop</a> (154,000 followers).&nbsp;While these brands’ follower numbers are impressive, data reflects that TikTok’s value is more than just followers, but also customer loyalty and dollars spent at their favorite restaurants. In fact, marketing agency MGH found that <a href="https://www.restaurantbusinessonline.com/consumer-trends/tiktok-has-big-influence-users-dining-decisions?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies-2718281#:~:text=The%20users%20who%20make%20those,food%20itself%2C%20particularly%20unique%20items." target="_blank" rel="nofollow">36% of TikTok users have ordered from a restaurant</a> after seeing a video about it on the app, including 65% of creators or users who publish content on the platform. Additionally, the study found that it wasn’t just the brands’ accounts that were persuading users to visit the franchise locations, but also other TikTokers. Respondents reported that the community and engagement on the platform heavily influenced their restaurant habits, especially by users they knew personally.While Facebook, Instagram, Snapchat and Twitter are also credible marketing platforms for franchise food brands, TikTok is an alluring new opportunity for marketing efforts, as it provides the unique opportunity for franchise food brands to start on a level playing field when it comes to reach and engagement. Brands can rake in millions of views on a new video due to the viral nature of the platform’s algorithm, making it the perfect channel for bringing in new customers or retaining loyal customers.&nbsp;Related articles:&nbsp;<ul><li><a href="https://1851franchise.com/sorry-tiktok-facebook-is-still-the-king-of-marketing-2710754#stories">Sorry TikTok, Facebook is Still the King of Marketing</a></li><li><a href="https://1851franchise.com/mainland/aligning-your-brand-marketing-2717567#most-recent-stories">Aligning Your Brand Marketing</a></li></ul>

TikTok Ticks Its Way to the Top of QSR Marketing Strategies

1851 Franchise

From The White House’s briefing on the war in Ukraine to franchise food brands promoting a customer base, the social media app excels at creating and maintaining community – and spreading a message.

tiktok-ticks-its-way-to-the-top-of-qsr-marketing-strategies

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Fresh Coat

Photo of Fresh Coat vehicle with ladders on top

The Rise of Home Improvement Franchises: Why Now Is the Time to Invest

why-invest-home-improvement-franchise-fresh-coat

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

TikTok Ticks Its Way to the Top of QSR Marketing Strategies

MORE STORIES LIKE THIS