1851

Over the last six years, the fast casual pizza segment has seen explosive growth, led by LeBron James-backed Blaze Pizza. In fact, in 2015, three of the five fastest growing restaurant chains in the <a href="https://www.forbes.com/sites/darrentristano/2016/04/06/the-continued-rise-of-fast-casual-pizza/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=while-fast-casual-pizza-concepts-falter-toppers-pizza-flourishes-2703515#3bcb908a246e" target="_blank" rel="nofollow" target="_blank">Technomic Top 500 Chain Restaurants Report</a> were fast casual pizza brands. But recently, the growth of this red-hot industry has reduced to a sizzle.

According to a <a href="https://www.fool.com/investing/2017/02/22/is-the-fast-casual-pizza-fad-officially-over.aspx?utm_source=1851franchise.com&utm_medium=article&utm_campaign=while-fast-casual-pizza-concepts-falter-toppers-pizza-flourishes-2703515" target="_blank" rel="nofollow" target="_blank">story called &ldquo;Is Fast-Casual Pizza Dead?&rdquo; in the Motley Fool,</a> &ldquo;...the larger trend [of fast casual pizza] seems to have run its course, and we may see more than a few fall by the wayside. Fast-casual pizza might not be dead, but like cheese stuck to the top of a pizza box, the niche no longer looks very appetizing.&rdquo;

With Pie Five, one fast casual pizza&rsquo;s early standouts, reporting a decline in sales earlier this year, this could mean the beginning of the end. However, as the fast casual pizza industry simmers, Toppers Pizza is hitting its stride, with its 80th unit set to open this year and a strategic plan to hit 200 units by 2022 announced at the brand&rsquo;s annual conference in June.

&ldquo;We&rsquo;ve been in business since 1991 and while we&rsquo;ve evolved and improved in many ways over the years, Toppers Pizza is still the same brand focused on serving hot and delicious pizza and Topperstix to our loyal and hungry customers -- fast,&rdquo; said Scott Iversen, Vice President of Marketing for Toppers Pizza. &ldquo;We&rsquo;re not a flash-in-the-pan brand. We&rsquo;re a proven concept that has grown steadily by partnering with the right franchisees in the right markets at the right pace.&rdquo;

The fast casual pizza segment can&rsquo;t say the same. The segment&rsquo;s rapid growth has inflated franchisee expectations due to over-hyped and exaggerated AUVs during the sales process. But with Toppers Pizza, what you see is what you get - and what you get is a 25 year-old brand that has captured the loyalty of its target audience and proven that strategic and steady growth is the name of the game. Plus, compelling AUVs, territory availability, a cult-like fan base and an unbeatable brand culture make Toppers Pizza a standout in the pizza segment.

Fast casual brands like Pie Five are in a downturn, with 15.8 percent decrease in same store sales in the second quarter of 2017,<a href="https://chicago.eater.com/2017/3/22/15021582/pie-five-pizza-closing-chicago-suburbs?utm_source=1851franchise.com&utm_medium=article&utm_campaign=while-fast-casual-pizza-concepts-falter-toppers-pizza-flourishes-2703515" target="_blank" rel="nofollow" target="_blank"> in addition to closing stores in Illinois, Minneapolis and Colorado</a>.

&ldquo;The presence of the fast casual brands has only enhanced Toppers&rsquo; growth because they&rsquo;ve helped to educate the world on the importance of quality toppings and customization,&rdquo; said Scott Iversen, vice president of marketing for Toppers Pizza. &ldquo;Unfortunately for them, they&rsquo;re playing in a space that targets a lunch crowd, but the majority of the pizza business is done at dinner time. Plus, fast casual pizza brands often focus on the toppings -- and we&rsquo;ve been doing that for 25 years -- and doing it better.&rdquo;

Toppers Pizza <a href="https://topperspizza.1851franchise.com/details/5874/Toppers-Pizza-Introduces-New-Straight-Up-Pricing?utm_source=1851franchise.com&utm_medium=article&utm_campaign=while-fast-casual-pizza-concepts-falter-toppers-pizza-flourishes-2703515" target="_blank" rel="nofollow" target="_blank">recently launched Straight Up Pricing</a>, which allows pizza fanatics to order as many toppings as they want for one flat price. Later this year, Toppers Pizza will unveil its new store prototype that features a show kitchen - a true mark of transparency and a nod to what makes fast casual pizza appealing to its millennial target audience.

&ldquo;To win the pizza wars, brands have to be focused on giving customers exactly what they want -- bold flavors, transparency and the option to customize their food exactly how they want it,&rdquo; said Mark Cairns, director of franchise development for Toppers Pizza. &ldquo;At Toppers, we&rsquo;ve taken some of the elements of fast casual that resonate with customers and implemented them in our stores. Though other brands continue to pop up and try to steal a piece of the pie, the pizza delivery segment has remained the shiny darling -- and we&rsquo;re not going anywhere.&rdquo;

&nbsp;

While Fast Casual Pizza Concepts Falter, Toppers Pizza Flourishes

1851 Franchise

Nation’s leading better pizza franchise proves that slow and steady growth wins


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

while-fast-casual-pizza-concepts-falter-toppers-pizza-flourishes

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

DonutNV Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-donutnv-franchise-costs-fees-profit-and-data

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

happinest-brands-q1-2025-growth

The Fashion Class Franchise - Deep Dive - Costs, Fees, ROI - 1851 Franchise

The Fashion Class Franchise Costs, Fees, Profit and Data for 2025

fashion-class-franchise-deep-dive

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

While Fast Casual Pizza Concepts Falter, Toppers Pizza Flourishes

MORE STORIES LIKE THIS