1851

LinkedIn is 277 percent more effective at generating leads than both Facebook and Twitter, according to a study conducted by HubSpot, with a 2.74 percent visitor-to-lead conversion rate. This year, fish where the fish are biting for your brand&rsquo;s lead generation strategy.

Think of LinkedIn as a catalog of professionals that includes profiles on their background, experience, and past employers. For vetting potential franchisees or employees, this is a valuable resource that should be utilized whenever possible.

&ldquo;For every candidate I get, I connect with him or her on LinkedIn, do a brief background check and see who they are connected with,&rdquo; said Scott Thompson, Vice President of Franchise Development at <a href="http://premiumfranchisebrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=using-linkedin-to-generate-business-leads-9472" target="_blank" rel="nofollow" target="_blank">Premium Franchise Brands</a>.

Brands can also save time and money by getting in front of the right individuals without traveling to an event.

&ldquo;For someone in franchise development, it&rsquo;s a time saver. I can spend a few hours boosting content to thousands of people that will open doors to new leads and even get our brand name in front of people that haven&rsquo;t even thought about a franchise opportunity with our brand before,&rdquo; said Thompson.

LinkedIn also allows for your executive team to showcase their own expertise and position the company and each employee as a thought leader in the industry. By filling out profiles with experience and publishing content about the industry on the platform, employees can be seen as leaders in the space.

&ldquo;We are beginning to use LinkedIn to make sure prospective franchisees--or someone who may not even know they are a prospective franchisee--sees our team at <a href="http://franchise.sylvanlearning.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=using-linkedin-to-generate-business-leads-9472" target="_blank" rel="nofollow" target="_blank">Sylvan HQ</a> as leaders in their fields,&rdquo; said Amy Przywara, CMO at Sylvan Learning*, about the company&rsquo;s developing LinkedIn strategy. &ldquo;We are constantly seeking individuals who want to turn their passion into a business and we want our team&rsquo;s profiles to reflect that.&rdquo;

As franchise development strategies need to include a more targeted approach, social media and digital marketing allows for a more effective way to reach a number of targeted individuals through advertising and content marketing pieces. Thompson explains that at Premium Franchise brands, their LinkedIn strategy includes creating specific landing pages for target markets where content will be boosted to specific individuals. Taking advantage of targeting capabilities is key for a forward-thinking strategy that is different from the one size fits all approach of the past.

Using LinkedIn to Generate Business Leads

1851 Franchise

When it comes to generating quality business leads through social media, LinkedIn is your brand’s best bet.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

using-linkedin-to-generate-business-leads

TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

trublues-home-maintenance-plans-peace-of-mind-for-homeowners

Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

caring-transitions-targets-peoria-illinois-for-franchise-growth

Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

caring-transitions-celebrates-a-strong-start-to-2025-with-19-new-franchise-sales-and-momentum-building-training-events

Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

celebrating-30-years-of-excellence-and-future-innovations-in-home-care

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Lumin Lash Franchise Deep Dive - Costs, Fees, Profit and Data - 1851 Franchise

Lumin Lash Franchise Costs, Fees, Profit and Data for 2025

lumin-lash-franchise-deep-dive

HTeaO Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-hteaos-franchise-costs-fees-profit-and-data

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

happinest-brands-q1-2025-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Using LinkedIn to Generate Business Leads

MORE STORIES LIKE THIS