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CHARLOTTE -&nbsp;<a href="https://famoustoastery.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-famous-toastery-is-set-for-massive-growth-in-2023-2720894" target="_blank" rel="nofollow">Famous Toastery</a>, the 25-plus unit better breakfast, brunch and lunch franchise, is wrapping up 2022 as one of the most exciting and groundbreaking years in the company’s 15-year history. With new leadership hires, a menu revamp, a cost-efficient store remodel, local vendor partnerships and more, Famous Toastery has a lot to celebrate and is heading into 2023 with a stronger support infrastructure and growth strategy than ever before.&nbsp;“This has really been a ‘rebuilding year’ for the brand — our goal was to fully enhance the great infrastructure we already had in place through new leadership hires, consumer initiatives and franchisee-focused programs,” said&nbsp;<a href="https://www.linkedin.com/in/mike-sebazco-ab355211?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-famous-toastery-is-set-for-massive-growth-in-2023-2720894" target="_blank" rel="nofollow">Mike Sebazco</a>, who joined the Famous Toastery family himself this year as President. “Now, we are excited to really ramp up our franchise development sales in 2023 as we continue to find more ways to support our existing franchisees and welcome new franchisees into the system.”With 30 years of experience in the franchising and restaurant industry, Sebazco will help guide the brand into its next phase of franchise expansion as it grows strategically throughout the Carolinas and the Southeast with the aim of doubling its footprint over the next two years. He is joined by several other recent additions to the Famous Toastery team —&nbsp;<a href="https://www.linkedin.com/in/lorna-martinez-26461834/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-famous-toastery-is-set-for-massive-growth-in-2023-2720894" target="_blank" rel="nofollow">Lorna Martinez</a> as Director of Marketing;&nbsp;<a href="https://1851franchise.com/famoustoastery/famous-toastery-announces-ann-eley-as-new-director-of-training-2719391">Ann Eley</a> as Director of Training;&nbsp;<a href="https://www.linkedin.com/in/eric-gustafsson-32b6a026?trk=public_profile_samename_profile_profile-result-card_result-card_full-click&utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-famous-toastery-is-set-for-massive-growth-in-2023-2720894" target="_blank" rel="nofollow">Eric Gustafsson</a> as VP of Franchise Development;&nbsp;<a href="https://www.linkedin.com/in/joe-gillie-27684246?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-famous-toastery-is-set-for-massive-growth-in-2023-2720894" target="_blank" rel="nofollow">Joe Gillie</a> as VP of Operations; and&nbsp;<a href="https://www.linkedin.com/in/jennifer-brul%C3%A9-6733b01a9?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-famous-toastery-is-set-for-massive-growth-in-2023-2720894" target="_blank" rel="nofollow">Jennifer Brulé</a> as Chief Culinary Officer.“As someone with a good amount of experience in the food service space, I know a strong, passion-driven franchise concept and team when I see one,” said Sebazco. “<a href="https://1851franchise.com/famoustoastery">Famous Toastery</a> stands out with not only an amazing menu but also a community focus that prioritizes the best of the best in customer service. This all makes for a very exciting franchise opportunity — and it is only getting better. I saw how much the team has been investing in franchisee support, operations and marketing over the past few years, and I knew it would be an honor to come aboard and help usher in a new era of growth for Famous Toastery.”This new era of growth will primarily be fueled by the brand’s mantra of “<a href="https://1851franchise.com/famoustoastery/be-famous-famous-toasterys-new-president-michael-mabrys-message-to-franchisees-2717719#featured">Be Famous</a>” — a business model rolled out this year that encourages franchisees to quickly become locally Famous as pillars of their communities and providing not only “<a href="https://1851franchise.com/famoustoastery/famous-toastery-attributes-30-increase-in-year-over-year-restaurant-sales-to-its-famous-franchisees-2718852#featured">Famously Fresh</a>” food made daily but a hub for friends, families and neighbors to come together. This includes an all-out brand refresh featuring a new menu and store remodel, updated cost efficiencies and increased franchisee support.For example, Famous Toastery recently launched a revamped menu and a new “Famously Fresh” tagline. This includes several new menu items created from feedback taken by customers, such as a protein power bowl, shrimp and grits and Nutella toast.“The ‘Famously Fresh’ messaging needs to be something our guests can taste, see and feel,” said Martinez. “This option is not only local, but the ingredients are simple and delicious, with no additives or GMOs. We know we are providing a quality product, which is our first priority as a brand. That is what is truly important. Doing that while also supporting a small business in our community is a real win-win.”The new “Famously Fresh” menu also highlights another significant initiative the Famous Toastery team tackled this year — the first-of-a-kind partnership with North Carolina-based&nbsp;<a href="https://abbysbetter.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-famous-toastery-is-set-for-massive-growth-in-2023-2720894" target="_blank" rel="nofollow">Abby’s Better Nut Butter</a>. Famous Toastery will leverage this new vendor partnership to introduce a soon-to-be menu staple at its restaurants, Abby’s Better Nut Butter toast, which includes the protein-infused nut butter, bacon crumbles and a drizzle of 100% grade A maple syrup.&nbsp;“This partnership is very special to us,” said Martinez. “Abby is located in our own backyard, and we believe in the product tremendously. It doesn’t have all those additives and junk in it, and the core ingredients are amazing. We are thrilled to create a marriage between our two brands.”&nbsp;As part of the all-out refresh, the Famous Toastery team also set out to&nbsp;<a href="https://1851franchise.com/famoustoastery/famous-toasterys-flagship-location-reopens-with-a-new-look-2719405#stories">revamp and reopen</a> their flagship Davidson, North Carolina location this year. They added new paint colors, a more modern and “farm-chic” look and a brighter, more vibrant layout to promote daytime traffic. This experience also allowed them to test out new cost efficiencies and improvements to the business model, as well as outline a new-and-improved look for all stores in the system.&nbsp;“The Davidson remodel really taught us about how we can save costs and optimize what we have done in the past,” said Gustafsson. “For example: are there ways to set up a kitchen operationally that makes it cheaper to build out? Do we have national contracts with vendors that can provide us with equipment to keep costs down? It allowed us to answer a lot of those questions.”Overall, every milestone the brand achieved this year was centered around making Famous Toastery franchisees better equipped than ever to become Famous in the communities they serve.&nbsp;“Whether it be our growing leadership team or our delicious menu, everything falls into the ‘Be Famous’ strategy; it is the root of what we are,” said Sebazco. “It allows the guests, the servers, and the kitchen to feel Famous while also allowing the franchisees to be Famous because they know they have the right tools in place to take care of their guests and provide an amazing breakfast, brunch and lunch experience. We are excited to take that mission to new heights in 2023.”Now, with the brand and team stronger than ever, Famous Toastery aims to have 50 locations open by the end of 2024. Five to seven deals will be in&nbsp;<a href="https://1851franchise.com/famoustoastery/famous-toastery-is-ready-to-close-out-the-north-carolina-market-through-franchising-2715105#featured">North Carolina</a>, and the rest in&nbsp;<a href="https://1851franchise.com/famoustoastery/how-famous-toasterys-best-breakfast-in-town-plans-to-tackle-south-carolinas-massive-growth-market-2715106#featured">South Carolina</a>, Tennessee, Virginia and&nbsp;<a href="https://1851franchise.com/famoustoastery/famous-toastery-targets-the-sunshine-state-for-franchise-growth-2719936">Florida</a>.The cost to open a Famous Toastery franchise ranges from $575,500 to $999,500, including a franchise fee starting at $45,000. To learn about franchising opportunities, please visit&nbsp;<a href="http://www.bestbreakfastfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-famous-toastery-is-set-for-massive-growth-in-2023-2720894" target="_blank" rel="nofollow">www.bestbreakfastfranchise.com</a>.&nbsp;ABOUT FAMOUS TOASTERYCharlotte, N.C. based Famous Toastery is a breakfast, brunch and lunch franchise that encourages its guests, team and franchise owners to “Be Famous” in their local community by offering “Famously Fresh” meals and a much-needed hub for friends, families and neighbors to get together in a comfortable atmosphere where “every server is your server”. The brand began in 2005 before evolving into a franchise system in 2013 and growing to over 25 locations today. In 2020 and 2019, Famous Toastery placed on Restaurant Business' The Future 50, featuring the fastest-growing small chains. Famous Toastery was ranked No. 9 in the Full-Service Restaurants category of Entrepreneur Magazine’s Top Food Franchises of 2019 and on Entrepreneur Magazine's Franchise 500 Rankings in 2019 and 2022. In 2018, Famous Toastery received recognition by CNBC as a top franchise to buy, FSR Magazine as one of the Top 14 restaurant chains ready for lift-off, Inc. 5000’s list of the fastest growing companies and Franchise Times' Top 200+ franchise opportunities. For more information about Famous Toastery, visit&nbsp;<a href="http://www.famoustoastery.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-famous-toastery-is-set-for-massive-growth-in-2023-2720894" target="_blank" rel="nofollow">www.famoustoastery.com</a>. To learn about franchising opportunities, please visit&nbsp;<a href="http://www.bestbreakfastfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-famous-toastery-is-set-for-massive-growth-in-2023-2720894" target="_blank" rel="nofollow">www.bestbreakfastfranchise.com</a>.&nbsp;

Why Famous Toastery is Set for Massive Growth in 2023

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The breakfast, brunch and lunch franchise spent the past year rolling out an all-out brand refresh, which included new additions to the leadership team, a new menu and store remodel, updated cost efficiencies and increased franchisee support.

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

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<a href="https://hardeesfranchising.com/">Hardee’s</a>, a 65-year-old burger chain best known for its Thickburgers and breakfast biscuits, is facing a fast-moving round of closures driven by a franchise dispute rather than a bankruptcy filing.&nbsp;<a href="https://www.inc.com/ava-levinson/hardees-shutting-dozens-restaurants/91282586">Inc. recently reported that</a> 77&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-hardees-franchise-costs-fees-profit-and-data-2721286">Hardee’s</a> restaurants are expected to close within two weeks as one of the brand’s largest franchisees exits the system.&nbsp;According to the report, Hardee’s is suing&nbsp;<a href="https://www.arcburger.com/">ARC Burger</a> — a franchise operator owned by&nbsp;<a href="https://www.highbluffcap.com/">High Bluff Capital Partners</a> — alleging the company fell behind on required payments and other contract obligations. Twenty-eight locations had already gone dark as of late December, with remaining sites scheduled to shutter across eight states: Alabama, Florida, Georgia, Illinois, Missouri, Montana, South Carolina and Wyoming.&nbsp;At the center of the complaint is the franchising “stack” of ongoing fees and pass-through costs that keep a system running. ARC Burger allegedly owes more than $6.5 million, including royalties, advertising fund contributions, technology and training fees, rent and taxes, and that payments stopped in December 2024. Hardee’s also argued in the lawsuit that the franchisee’s cash flow was not being used to bring accounts current.&nbsp;Hardee’s, for its part, is framing the shutdowns as a contractual enforcement issue, not a brand-wide retrenchment. “These closures are a result of ARC Burger’s failure to cure its defaults under its franchise agreements, despite solid sales,” a Hardee’s spokesperson said.&nbsp;The situation highlights a familiar franchising pressure point: unit economics. Inc. reported that Hardee’s operates more than 1,800 U.S. restaurants and that average annual sales per location are less than $1.2 million, well below averages cited for&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-wendys-franchise-costs-fees-profit-and-data-2722520">Wendy’s</a> and&nbsp;<a href="https://1851franchise.com/how-much-does-it-cost-to-buy-a-mcdonalds-franchise-2724654#stories">McDonald’s</a>. Lower volumes can leave franchisees with less room to absorb higher labor, food and occupancy costs while staying current on fees.&nbsp;Hardee’s said it is working to limit fallout for workers and communities and is looking for ways to reopen closed restaurants. For franchising, the next chapter will likely involve finding replacement operators, transferring sites and rebuilding compliance — a reminder that franchise growth depends as much on franchisee solvency and execution as it does on consumer demand.Read the original article&nbsp;<a href="https://www.inc.com/ava-levinson/hardees-shutting-dozens-restaurants/91282586">here</a>.Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="https://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

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The linear sales funnel is dying. Prospective buyers are no longer filling out a form at first glance and waiting for the phone to ring. They’re doing the majority of the heavy lifting before they even make themselves known to the franchisor. For franchisors, this means one key thing: you must know exactly where candidates spend their time. No guesswork. And you have to adjust your strategy accordingly.And, in today's buyer world, the biggest buzz term is 2026's ride or die for franchise brands – Ai.&nbsp;If you are trying to sell a franchise today, you must meet candidates where they are (four walls, Ai, website, social advertising).&nbsp;Focusing on a strong digital footprint first and then lead generation will help the brand with validation and will lay the foundation for trust before the first conversation even happens. Still, franchisors must know where to find their candidates and be confident the candidates are being sent to the right place.“We consistently see the strongest lead performance from Google Search (paid and organic), social platforms such as Facebook, Instagram and LinkedIn and our franchise development website,” said&nbsp;<a href="https://www.linkedin.com/in/erinlsnyder">Erin Snyder</a>, head of franchise development at&nbsp;<a href="https://handelsicecream.com/handels-franchise/">Handel’s Homemade Ice Cream</a>. “Because all awareness and advertising efforts ultimately funnel candidates to our development site, maintaining a highly optimized, mobile-first web presence is critical for conversion.”<h2>The "Hidden" Channels: Authentic Research via AiSEO</h2>While Google and major portals are often where a candidate might start a broad search, the deep research happens in the shadows. This is where candidates scroll, mindlessly or otherwise, simply observing rather than clicking “apply” immediately; or, ask Ai chatbots about the best franchises to buy, the blind spots, the why nots, and, of course, the whys.Right now, Ai plays a key role in this research stage. Buyers want the truth.&nbsp;For franchisors, this means your content strategy must pivot. It is no longer enough to post stock photos of happy business owners. You must document the journey, showing the behind-the-scenes reality that proves your concept has staying power.<h2>The Pivot From Print to Digital Interactivity</h2>While print media has been a channel for franchise development in the past, its static nature has made it less effective as the buyer’s journey has shifted to digital. Buyers are generally looking for channels that will allow them to click, read and continue the search immediately.“Traditional print media has largely become a thing of the past for franchise development,” Snyder said. “What has been encouraging, though, is seeing many of these publications successfully pivot to digital formats that offer greater interactivity, stronger analytics and far better linkability than print ever could.”This creates a more dynamic experience for the candidate. In addition to a digital article, franchisors can embed a “day in the life” video, for example, or hyperlink a deeper dive on costs and profits for instant validation.This shift also allows franchisors to track return on investment more effectively. Instead of guessing if an article or ad worked, digital publications allow you to see exactly who clicked through, allowing for retargeting and smarter budget allocation.<h2>The Conversion Hub: Your Mobile-First Website</h2>Once a candidate has discovered you on Google, watched your videos on TikTok and read about you in a digital publication, they finally arrive at the destination: your franchise development website.This is the bottom of the funnel, where you will win or lose a candidate. Because all other channels point here, your website cannot just be a digital brochure. It has to be a conversion engine. And crucially, it must work perfectly on a smartphone.The question can’t just be “Do we have a website?” Questions about the website should surround usability and readability. Is navigation easy on a smartphone? Does the site load quickly? Is it readable? If a prospect has to pinch-and-zoom to read your investment costs and financial performance, they will leave.An optimized, mobile-first presence is critical because it serves as the collection point; all other awareness efforts funnel potential franchisees to the site. The user experience here should validate the trust built on other channels. However, accessibility is only half the battle; the content itself must be unsparingly open. The website is the channel where you must prove your value proposition with hard data.“Across all channels, the messaging needs to be clear, concise and consistent,” Snyder said. “Candidates should be able to easily find transparent investment ranges and financial requirements, a clear value proposition, compelling franchisee success stories, key differentiators from competitors and straightforward next steps for how to inquire.”When you treat your website as a transparency engine rather than a gatekeeper, you change the dynamic of the eventual sales call. A candidate who has already consumed your financial data and success stories arrives at the inquiry stage educated and qualified. This allows the development team to skip the basic fact-finding and move straight to strategy and fit.“When a candidate submits an inquiry, the first conversation should build on what the candidate has already learned,” Snyder said “ensuring they understand the opportunity they are considering, clarifying details, personalizing the discussion to their goals and moving them into a structured education process rather than starting from scratch.”<h2>Allocating the Budget: The "Ideal Candidate" Approach</h2>While a presence across multiple channels — from search and social to digital publications — is key, understanding exactly how much to invest in each option is the next hurdle. There is no single, magical approach to budgeting; a brand selling multi-million-dollar franchises needs to develop a presence in different places than a low-cost, mobile franchise will.To spend effectively, you must deeply understand your ideal franchisee profile. Once you know who is investing, you can begin working on where to find them. For example, a high-net-worth investor might be on LinkedIn and reading digital trade journals, while a first-time investor or someone seeking an owner-operator model might be influenced by local Facebook ads.“Franchisors should start by understanding their ideal franchisee profile and then allocate budget toward the channels where those prospects spend the most time,” Snyder said. “The mix will naturally look different for a high-investment, multi-unit candidate than for a first-time owner-operator. Beyond that, it’s critical to consider overall brand awareness and invest in channels that consistently get both the brand and the franchise opportunity in front of qualified prospects. A balanced approach that supports both awareness and lead capture tends to produce the strongest results.”<h2>Key Takeaways and Next Steps:</h2>Make sure you have a content footprint that answers the top 25 questions asked about your brand in Ai and Google searchs.Review your mobile experience: Open your franchise development site on your phone. If it takes more than three seconds to load or if the "Apply" button is hard to find, fix it immediately.Embrace "lo-fi" video content: You don't need a production crew. Use a smartphone to record "day in the life" videos with your franchisees and post them to social to build authentic trust.Ensure transparency and continuity:&nbsp;Candidates need to be able to find the information they’re looking for, and the experience should be consistent between a social page and a franchise development site. Make sure your value proposition is clear across all channels.Embrace innovation, but don’t count out the classics:&nbsp;Look at the whole picture. Many candidates are exploring opportunities on supplemental platforms like social media or in the results of a Google search, but they’re still looking at the franchise development site, too. Don’t confine yourself to the “old reliable” methods, but don’t leave them behind, either.Budget by persona, not platform: Don't just "do Facebook ads." Define exactly who your buyer is, and spend your money only on the channels where that specific person consumes content.For more information on franchise growth channels, check out these related stories on 1851 Franchise:<ul><li><a href="https://1851franchise.com/how-to-use-social-media-marketing-to-promote-your-franchise-2727185#stories">How To Use Social Media Marketing To Promote Your Franchise</a></li><li><a href="https://1851franchise.com/building-a-franchise-website-that-converts-key-features-and-best-practices-2727363#stories">Building a Franchise Website That Converts: Key Features and Best Practices</a></li><li><a href="https://www.youtube.com/watch?v=vlfduHqGy7I">How to Sell Franchises | The Buyer Persona</a></li></ul>

To succeed in the shifting landscape, franchisors must understand the buyer’s journey, identify the ideal franchisee profile, and build a digital presence that meets candidates where they are.

Why Famous Toastery is Set for Massive Growth in 2023

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