Growing a Franchise
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A brand’s visibility to both consumers and business owners is one of the first things to make an impression to candidates during the franchise selection process. But that’s just the beginning of what name recognition uncovers for prospective franchisees.
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About the Author
Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
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