1851

In the heart of Nashville,&nbsp;<a href="https://1851franchise.com/griswold">Griswold</a> franchise owner&nbsp;<a href="https://www.linkedin.com/in/beth-walrich-10031529?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-care-professionals-continue-to-grow-with-griswold-22-years-later-2723735" target="_blank" rel="nofollow">Beth Walrich</a>, her husband and center director Tim Walrich, and care manager&nbsp;<a href="https://www.linkedin.com/in/athena-sizemore-eold-b377713a?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-care-professionals-continue-to-grow-with-griswold-22-years-later-2723735" target="_blank" rel="nofollow">Athena Sizemore</a> are on a mission to bring comprehensive caregiving to their community.&nbsp;The interest in&nbsp;<a href="https://griswoldhomecarefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-care-professionals-continue-to-grow-with-griswold-22-years-later-2723735" target="_blank" rel="nofollow">Griswold</a> all started with Beth experiencing the struggle of providing care for her grandmother, even in her large family. After learning about Griswold’s operation in Atlanta through a family friend, Beth decided to become one of the first franchisees in Tennessee.&nbsp;Tim, with a background in hotel construction and engineering management for over 15 years, joined Beth's endeavor in 2008, overseeing the South&nbsp;Nashville&nbsp;territory. And Athena’s background, and recognition as a state-licensed fall prevention specialist and a death doula, made her a perfect addition to the couple’s franchise team.&nbsp;For Beth, Tim and Athena, Griswold's mission extends beyond business. Beth often recalls the brand's philosophy, encapsulated by its founder,&nbsp;<a href="https://1851franchise.com/griswold/griswold-celebrates-the-dedication-of-a-memorial-highway-in-honor-of-late-founder-dr-jean-griswold-on-thursday-april-27-2023-2722119">Jean Griswold</a>: Prioritize the welfare of caregivers and ensure affordability for clients. This, she believes, is the cornerstone of their success, evidenced by accolades like the Best in Home Care national award.&nbsp;1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Beth: My background was pre-med, so I have a degree in biology, psychology and chemistry. From there, I moved to the business side of medicine and got an MBA. I started a job in medical sales, selling anesthesia equipment and teaching doctors and nurses how to use monitors and gas machines. After being on the road for a while, I was looking for something new. My grandmother is really what inspired me to join Griswold. She was my rock. I came from a very large family in Atlanta. Even with this large family, we couldn’t find enough care for my grandmother when she got sick. That is because everybody has to work, and there isn't enough free time available in the day to devote to care. That is what taught me about what Griswold calls “The Sandwich Generation” — people who find themselves caring for both their children and their elderly parents simultaneously.&nbsp;Tim: Before joining Beth full-time at Griswold in 2008, I worked in hotel construction and management for 15 years. I have an engineering management background. Today, I am the director for the South Nashville office.&nbsp;Athena: I was introduced to Griswold when Tim found me working as a director of older adults at the YMCA in Henderson, Tennessee. Prior to that, I was an assistant director at the Hendersonville Senior Center. I’ve always been in the aging industry. I am a state-licensed fall prevention specialist. I am also a death doula. So, when Tim asked me to come onboard as the care manager, I knew Griswold fit with my background perfectly.&nbsp;&nbsp;1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Beth:&nbsp;I originally came across Griswold because a very good family friend owned the office in Atlanta. I got to know them and went to work with them for a couple of weeks to get a feel for how the operation worked. That was 22 years ago&nbsp;— there weren't a whole lot of us out there. I was one of the first franchisees to sign on in Tennessee.&nbsp;1851:&nbsp;What made you pick this brand?&nbsp;Beth: When Griswold came across my path, I realized the value of the opportunity. I saw a way to fulfill a need and honor my grandmother. I met Jean Griswold and fell in love with the whole concept. It is all about taking care of the client, making rates affordable and paying caregivers well. It is a win-win for everybody. I’ve been with the company for over 22 years now.&nbsp;1851: How has growth been?Beth: I had nearly 3,000% growth in 2006. You have to be the best. You can’t take your eyes off that goal. You have to have the best caregivers to ensure you are offering the best care to the client. A large percentage of our business comes from recommendations, which is why we have several instances where we’ve taken care of multiple members in one family. That has been the biggest factor in our growth.&nbsp;1851: What excites you most about this company?Beth: I’ve been very proud and blessed to be a part of this organization. I’ve seen it go through many transitions over the years. Like any company, we've had ups and downs, but we have never been in a more stable place. Even 20 years later, it still feels like a small, community-driven business, which I love.Athena: I have never worked for a better company, and that is all because of Beth and Tim. Working to help people age in the place that makes them the happiest and most secure is so important. I have taken care of my own family members myself, so I know how difficult the job can be. To have a company that truly supports you and helps you take care of your family — that is invaluable. We can make such a huge difference in the lives of so many people. It is an amazing service. That is what keeps me going every day.&nbsp;1851:&nbsp;What is the one thing about your story you want us to know?Beth:&nbsp;It is about more than just the money. That is what I come away with every day —&nbsp;feeling that I have done something more for my community by providing this service that Jean Griswold created. Take care of your caregivers and make it more affordable for the client. If you do that, you are going to see a lot of happiness. That is why Griswold recently&nbsp;won&nbsp;<a href="https://1851franchise.com/griswold/griswold-endorsed-as-one-of-only-eight-national-providers-in-best-of-home-care-2722382">the Best of Home Care national award.&nbsp;</a>1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Beth:&nbsp;There are a lot of things that I’ve learned over the years. Make sure that you understand that this is a marriage. You need to understand who you are getting involved with. Do your research. Understand the concept and the philosophy and whether it aligns with your values as well. Really make sure that you are testing everything —&nbsp;finances, marketing, operations, etc. Make sure you fully understand how the team operates. Once you are in, you also want to make sure you will have the support you need. That is what will help you achieve success.&nbsp;Franchise opportunities range from $95,850 to $174,100, including a $49,500 franchise fee. For more information about franchising with Griswold, please visit&nbsp;<a href="https://www.griswoldhomecare.com/franchising/investment-info/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-care-professionals-continue-to-grow-with-griswold-22-years-later-2723735" target="_blank" rel="nofollow">griswoldhomecare.com/franchising/investment-info/.</a>ABOUT GRISWOLDWith 170 locations in 31 states, Griswold is one of the country’s top home care companies, providing professional, compassionate caregivers 24/7. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness or post-surgery recovery. It provides companion care, home services, personal care and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. In 2023, Griswold was ranked #267 on Entrepreneur's Franchise 500 and named a 2023 Best of Home Care® Endorsed National Provider. For more information, visit griswoldhomecare.com or call 215-402-0200.

Why These Care Professionals Continue to Grow with Griswold 22 Years Later

1851 Franchise

With a background in medicine, elder care and management, the Walrichs are making Griswold a trusted household name in Nashville's caregiving landscape.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

why-these-care-professionals-continue-to-grow-with-griswold-22-years-later

Beansquad

Navigating Sales Tax Compliance for Franchises: Insights from BeanSquad

navigating-sales-tax-compliance-for-franchises-insights-from-beansquad

DoodyCalls

Scoop Success: 5 Smart Reasons Why DoodyCalls Is the Ideal Franchise Opportunity

scoop-success-5-smart-reasons-why-doodycalls-is-the-ideal-franchise-opportunity

Mister Sparky Electric

How Mister Sparky’s Culture of Support Helps Franchisees Power Up Their Futures

how-mister-sparkys-culture-of-support-helps-franchisees-power-up-their-futures

Senior Care Authority

Senior Care Authority Strengthens Executive Team To Drive Growth and Strengthen Franchisee Support

senior-care-authority-strengthens-executive-team-to-drive-growth-and-strengthen-franchisee-support

America's Swimming Pool

America's Swimming Pool Co. - ASP - Franchisee Profile - Joel Davis - Frisco, Texas - 1851 Franchise

Father‑Son Duo Making Waves: Joel Davis’ Journey with America’s Swimming Pool Company in Frisco

americas-swimming-pool-asp-franchise-joel-davis-frisco-texas

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Keurig Dr Pepper Splits in $18 Billion JDE Peet’s Deal, Creating Global Coffee Giant

keurig-dr-pepper-splits-in-18-billion-jde-peets-deal-creating-global-coffee-giant

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

voodoo-brewing-franchisee-aman-kaur-prosper-texas

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Why These Care Professionals Continue to Grow with Griswold 22 Years Later

MORE STORIES LIKE THIS