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After leaving behind his competitive swimming career in 2008, U.S. national champion swimmer Chris DeJong decided to embark on a new venture of his own creation — <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-sets-its-sights-on-california-for-expansion-2713705" target="_blank" rel="nofollow">Big Blue Swim School</a>. In the decade since then, DeJong has led the Illinois-based <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-sets-its-sights-on-california-for-expansion-2713705" target="_blank" rel="nofollow">swim instruction franchise</a> to become an emerging franchisor positioned to become the leader in the lucrative $3 billion <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-sets-its-sights-on-california-for-expansion-2713705" target="_blank" rel="nofollow">swim school</a> industry.With <a href="https://1851franchise.com/bigblueswimschool/how-a-focus-on-passion-brands-led-private-equity-group-level-5-capital-partners-to-invest-in-big-blue-swim-school--2710792#mostRecent">Atlanta-based Level 5 Capital Partners' investment in the brand</a> in 2018, Big Blue Swim School is establishing a growing footprint with signed franchise agreements in strategic markets including <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-celebrates-successful-start-to-2019-with-chicago-opening-and-agreements-for-24-locations-in-denver-salt-lake-city-chicago-and-minneapolis--2709990">Chicago</a>; <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-celebrates-successful-start-to-2019-with-chicago-opening-and-agreements-for-24-locations-in-denver-salt-lake-city-chicago-and-minneapolis--2709990">Salt Lake City;</a> <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-celebrates-successful-start-to-2019-with-chicago-opening-and-agreements-for-24-locations-in-denver-salt-lake-city-chicago-and-minneapolis--2709990">Minneapolis;</a> <a href="https://1851franchise.com/bigblueswimschool/local-entrepreneurs-to-open-two-big-blue-swim-schools-in-north-atlanta-2712287#brand-latest-stories">Atlanta</a>; <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-signs-deal-in-metro-detroit-for-three-pools-2712843#brand-latest-stories">Detroit</a>; <a href="https://1851franchise.com/bigblueswimschool/wayne-and-linda-van-der-poll-are-bringing-big-blue-swim-school-to-wake-county-nc-2711389">Raleigh, North Carolina</a>; <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-signs-deal-in-hartford-for-three-pools-2712846#brand-latest-stories">Hartford, Connecticut</a>; and <a href="https://1851franchise.com/bigblueswimschool/neel-and-rohit-patel-sign-on-to-open-texas-first-big-blue-swim-schools-2712019#brand-latest-stories">Austin, Texas</a>, as well as in the states of <a href="https://1851franchise.com/bigblueswimschool/multi-unit-franchise-partners-chris-burden-and-penelope-clark-are-bringing-big-blue-swim-school-to-the-garden-state-2712084#brand-latest-stories">New Jersey</a>, <a href="https://1851franchise.com/bigblueswimschool/business-observer-big-blue-swim-school-plans-major-florida-expansion-2709760">Florida</a>, <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-awards-four-deals-for-14-units-in-march-recession-resistant-brand-sees-uptick-in-franchise-agreements-during-national-pandemic-2712738#brand-latest-stories">Michigan</a>, Virginia, Maryland, and South Carolina. The brand is currently heading to the West Coast to break into the California market, which the Big Blue leadership team sees as full of potential for the right franchise partners.“California is the seventh-<a href="https://www.investopedia.com/insights/worlds-top-economies/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-sets-its-sights-on-california-for-expansion-2713705" target="_blank" rel="nofollow">largest economy in the world</a> with a dense population of kids ages zero to nine years, making it a strong fit for Big Blue Swim School,” said Chief Development Officer Scott Thompson.&nbsp;While most competitors address children aged six months to five years, Big Blue caters to ages six months to 12 years, resulting in a 30 percent increase in the learn-to-swim addressable market.“Big Blue is in a strong position to deliver the highest quality swim lessons while also providing more scheduling options allowing siblings to swim in the same half-hour window,” Thompson said. “Our <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-s-parent-friendly-class-scheduling-model-maximizes-franchisee-profitability-2709667">optimized capacity planning and facility layout</a> make it the most convenient option for the dual working-parent households which are common in California. Our <a href="https://1851franchise.com/bigblueswimschool/how-chris-dejong-turned-barely-losing-to-michael-phelps-into-a-multi-mill-ion-dollar-business-with-big-blue-swim-school-2710889#category">business model and proprietary technology</a> conveniently meet the needs of children, parents and franchise partners. We are confident that the demand in California will be strong for our technology-enabled service.”The company’s <a href="https://1851franchise.com/bigblueswimschool/how-big-blue-swim-schools-lessonbuddy-utilizes-cloud-based-technology-for-optimal-success-2712803#brand-latest-stories">cloud-based enterprise system, LessonBuddy™</a>, is designed so franchise partners can operate successful pools without needing a daily presence. It also lets parents conveniently schedule lessons and track students’ progress. The brand also utilizes the data collected by LessonBuddy to modify staffing levels. The <a href="https://1851franchise.com/bigblueswimschool/five-reasons-why-investors-should-be-looking-at-big-blue-swim-school-in-2019-2709470">technology-driven model</a> sets the brand ahead of its competition. Big Blue has identified several high-priority territories for expansion, including San Diego, Los Angeles, Orange County, San Francisco and the Bay Area.&nbsp;Additionally, <a href="https://markets.businessinsider.com/news/stocks/california-economy-16-mind-blowing-facts-2019-4-1028142608?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-sets-its-sights-on-california-for-expansion-2713705" target="_blank" rel="nofollow">California’s unparalleled metropolitan development and economic boom</a> translates to opportunities for prime real estate. Big Blue has a team to assist in real estate, construction and facilities that uses market knowledge and a data-driven <a href="https://www.bigblueswimschool.com/franchising/real-estate-submission/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-sets-its-sights-on-california-for-expansion-2713705" target="_blank" rel="nofollow">real estate</a> assessment methodology to <a href="https://1851franchise.com/bigblueswimschool/why-real-estate-developers-are-looking-into-owning-big-blue-swim-schools-2710791#mostRecent">identify the best real estate in trade areas across the country that fit the brand’s member profile</a>.Big Blue has also developed a thorough pre-opening marketing strategy designed to generate revenue prior to opening. Their proven weekly process includes <a href="https://1851franchise.com/bigblueswimschool/how-big-blue-swim-school-s-pre-opening-marketing-strategy-led-to-the-most-successful-opening-in-brand-history-2709508#mainTrending">a robust marketing plan</a> that ensures each location performs at a high level from day one. Big Blue provides franchisor-operated marketing that optimizes customer acquisition and retention strategies before the doors are even open.“We are looking for qualified franchise partners who are capable team builders,” said Thompson. “Big Blue prioritizes franchise partner success, providing a high level of support as well as a best-in-class technology stack to ensure that each franchise partner can be focused on customer service, hiring, and retaining and training top talent.”In addition, Big Blue’s <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-schools-item-19-how-a-gold-medal-investment-translates-to-industry-leading-financials-2710789">strong unit-level economics</a>, <a href="https://1851franchise.com/bigblueswimschool/how-big-blue-swim-school-provides-a-simplistic-turn-key-franchise-opportunity-2709488">turnkey operations</a>, significant <a href="https://1851franchise.com/bigblueswimschool/how-big-blue-swim-schools-depth-of-leadership-positions-the-brand-for-success-2709666#franchisor">leadership support</a>, capacity planning and kid-friendly 90-degree pools have quickly established the brand as an impressive <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-dives-in-to-lead-the-fragmented-learn-to-swim-category-2711856#stories">player in the fragmented swim lesson franchise segment</a>. The Big Blue investment opportunity and proven business model is ideal for <a href="https://1851franchise.com/bigblueswimschool/how-big-blue-swim-school-s-semi-absentee-investor-model-allows-franchise-partners-to-maximize-their-time-and-their-capital-2710471">multi-unit and semi-absentee franchise partners looking to maximize their time and their capital</a> — not only in California, but across the nation.Looking at the growth potential in California, the Big Blue team anticipates the potential for 50 sites, including 25 to 35 in Los Angeles, 20 to 25 in San Francisco and three to four sites in San Diego. Thompson notes the brand is hoping to open its first pool in California within the next 18 months.Big Blue has already sold 81 units in 18 states to qualified franchise partners and the brand is well on its way to achieving its goal of <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-on-pace-to-hit-150-units-by-2021-thanks-to-backing-from-level-5-capital-partners-2710793#stories">150 pools signed by the end of 2021</a>.&nbsp;Multi-unit franchise opportunities are available for qualified candidates looking for their next big opportunity, and veterans can receive a 10 percent discount on the $80,000 franchise fee. The total investment necessary to begin operation of a new Big Blue Swim School is $2,329,223 to $3,636,998 (refer to item 7 in FDD)" To learn more or inquire about Big Blue Swim School, visit <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-sets-its-sights-on-california-for-expansion-2713705" target="_blank" rel="nofollow">https://www.bigblueswimschool.com/franchising/.</a>

Big Blue Swim School Sets Its Sights on California for Expansion

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As part of its nationwide growth plan fueled by a strategic investment from Atlanta-based Level 5 Capital Partners, Big Blue Swim School is preparing to bring its winning concept to The Golden State.


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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

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Understanding&nbsp;<a href="https://1851franchise.com/how-much-money-do-i-need-to-buy-a-franchise-a-guide-2730910">the total investment</a> required for a franchise is one of the first questions prospective franchise owners ask. While the answer can vary widely depending on brand, industry and market, knowing what goes into it can help entrepreneurs evaluate opportunities realistically (and avoid costly surprises).So, what&nbsp;is the total investment required for a franchise? The total investment reflects everything needed to open and operate the business and adequately navigate its early stages, from buildout to working capital.<h2>Why The Total Investment Matters</h2>Transparency is important. Investment details should be front and center early in the discovery process. It should also be a significant element of the franchise development website for any business opportunity.“The most visited page is the initial investment/start-up cost,” said&nbsp;<a href="https://thejointfranchise.com/">The Joint Chiropractic</a> Senior Vice President, Development&nbsp;<a href="https://www.linkedin.com/in/cmsherwood/">Craig Sherwood</a>. “This is not a surprise. This question is almost always the first a candidate will ask during the initial phone call. It’s critical for a brand to be transparent with not just the initial investment information but the royalties and fees associated with becoming a franchisee.”Developing an accurate understanding of the full financial picture required allows potential zees to assess affordability, tolerance for risk and long-term expectations (before moving ahead or signing a franchise agreement).<h2>What Goes Into The Total Investment?</h2>While every franchise system is different, the total investment required typically includes several core components. “The investment range includes three months of operating costs, the franchise fee and related expenses,” said&nbsp;<a href="https://www.simplycabinetryfranchising.com/">Simply Cabinetry</a> owner and CEO&nbsp;<a href="https://www.linkedin.com/in/dianasimmons-simplycabinetry/">Diana Simmons</a>. So, what is the total investment required for a franchise?&nbsp;Here are five components:<ul><li>Franchise Fee – The upfront fee paid to join the franchisor system and access the brand, training and support available. &nbsp;</li><li>Buildout and Equipment – Costs tied to general construction, leasehold improvements, signage, fixtures and equipment. &nbsp;</li><li>Inventory and Opening Supplies – The initial product, materials or inventory required to open. &nbsp;</li><li>Working Capital – The funds needed to cover payroll, marketing and operating expenses during the first few months of operation. &nbsp;</li><li>Ongoing Fees – Royalties, marketing contributions, technology expenditures and other recurring fees outlined in the franchise disclosure document (FDD).</li></ul><h2>Making An Informed Investment Decision</h2>So, what is the total investment required for a franchise?&nbsp;<a href="https://1851franchise.com/how-much-capital-is-needed-to-buy-a-franchise-2716989">The amount required</a> to launch a franchise opportunity can range from tens of thousands to several hundred thousand dollars, or more, depending on the industry, concept and recognition of the brand. That’s why a thorough review of FDD Item 7 (estimated initial investment) and consultation of experienced franchise counsel is crucial.A clear understanding of the total investment required to start a franchise can help candidates navigate the process more effectively. By asking questions early and thoroughly evaluating costs, franchisees can determine whether a brand aligns with their financial goals, laying the foundation for long-term success.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

What is the total investment required for a franchise?

What is the total investment required for a franchise? In this guide with expert tips, learn the costs of starting a franchise, including the fees, buildout, capital and ongoing expenses required.

Big Blue Swim School Sets Its Sights on California for Expansion

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