CPG Recruitment INFO
CPG Incorporated is an emerging recruiting franchise that specializes in finding and solving the root cause problems of recruiting, onboarding, training and employee retention for industry-leading businesses. As of 2023, CPG includes five units throughout the U.S. and Canada — Windsor, Ontario; Edmonton, Alberta; Detroit, Michigan; London W., Ontario and London E., Ontario.
Why CPG/Why Now?
CPG was founded by entrepreneur Christian Saab, who was tired of the corporate world and was eager to build a recession-resistant and scalable business for himself. Saab discovered the recruiting world and went on to build CPG in Ontario, Canada. After trying and testing its franchise model in 2022, the brand awarded and opened 5 locations in just 6 months of franchising. Now, CPG has launched a turn-key franchise model that allows new agents to start a business in their local community. And recruiting services have never been more in demand following the COVID-19 pandemic and ongoing labor shortages.
What Sets CPG Apart?
The CPG methodology for employers includes in-depth pre-screening, onboarding, training, payroll and guarantee. CPG also offers a full Virtual Assistant Service, offering top quality virtual assistant services. The assistants’ skills drive productivity, no matter what industry the client is in.
Although the general perception of staffing companies is often negative, CPG set out to do it differently by prioritizing excellent customer service and solutions above all else, making sure to listen to the needs of each client and adapt their approach accordingly. The recruiting industry is rife with over-selling and under-delivering, and as a locally-owned staffing company, CPG brings a higher level of customer service, technology tools, a simple direct placement model and attention to detail.
Additionally, while staffing is often very transactional, CPG will never refer to employees as bodies. Everyone has a name. In order to create long-lasting client relationships, CPG adheres to a philosophy of “fix the customer’s problem, do not bullshit them.”
Why Is CPG a Great Investment?
The CPG franchise model decreases the barrier of entry by providing franchisees with customers from day one. Owners will also be selling high ticket services with high margins. The CPG franchise keeps start-up costs low because franchisees aren't required to open an office or hire a huge team.
This simplified and flexible model also helps owners enjoy attractive lifestyle benefits. They can work from home and bring in customers at no cost. They don’t have to sign away their freedom by signing a lease. CPG gives franchisees the flexibility to build a business around their lifestyle.
The CPG team also offers franchise owners a full suite of back office support, including a CRM lead generator tool (Diva), cloud-based operating procedures, automated billing and client agreements and more. CPG’s head office manages the agent’s back-office admin, contracts, billing, technology and customer support, which is why candidates don’t need experience in the Global HR & Recruitment industry.
Why This Category?
The recruitment industry is worth nearly $760 billion dollars and is only going to grow as the need for hiring support booms all over the country. Building a business has never been easy, but following the COVID-19 pandemic, business owners are facing more challenges than ever, one of which is a historic labor shortage. And with over 28 million small businesses in the U.S., CPG offers franchisees an opportunity to make a real difference in the lives of those in their local market. This creates a uniquely rewarding business opportunity, both financially and personally.
The ideal CPG franchise owner is a well-networked business professional who is sales driven and motivated by B2B customer acquisition. More importantly, they should be a self-starter who is passionate about investing in their own business and future.
All markets in the U.S. and Canada are open.
How Much Does It Cost?
The total initial investment necessary to start a CPG franchise ranges from [$50,000-$75,000], including a $50,000 franchise fee. For more information, visit: https://www.cpgincorporated.com/