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Edible® Welcomes Faraz Iqbal as New Chief Technology Officer, Driving Innovation in E-Commerce and Retail Technology

Iqbal aims to guide the brand’s digital transformation with an emphasis on innovation and providing an excellent customer experience.

By Erica InmanStaff Writer
SPONSORED 9:09AM 06/21/24

Edible, the innovative e-commerce hub uniquely supported by locally owned brick-and-mortar locations across the globe, proudly announced the appointment of Faraz Iqbal as its new chief technology officer. With an impressive career spanning over 25 years in technology, operations and franchise growth, Iqbal is set to elevate Edible's dynamic e-commerce infrastructure and in-store retail technology, ensuring customers have memorable and personalized experiences.

Iqbal joins Edible at a pivotal moment as the company accelerates its digital transformation efforts. Known for his strategic acumen, Iqbal will play a crucial role in enhancing Edible's e-commerce platform and spearheading next-generation digital initiatives. His extensive experience promises to curate seamless, impactful customer experiences, reinforcing Edible's position as a leader in the gifting industry.

“We are delighted to welcome Faraz to our team and embrace his perspective as we undergo significant digital transformations," said Somia Farid Silber, President of Edible. "I am eager to work alongside him to ensure that Edible's innovations in online and in-store retail technology continue to set industry standards and delight our customers."

Iqbal holds a master’s degree in international business from Fairfield University and a bachelor’s degree in management information systems from Pace University. He is also a certified Project Management Professional (PMP) and an alumnus of the Leadership Atlanta Class of 2020. His dedication to community development is evident through his involvement with various non-profit initiatives and youth programs aimed at fostering positive influencers and community leaders.

Before joining Edible, Iqbal served as the senior vice president of global services at Zilliant, a leading company in price optimization and revenue management. There, he transformed the service delivery team from a cost center to a profit center, demonstrating his capability to drive operational efficiency and growth. Previously, as chief operating officer at Naranga, a prominent franchise technology firm, Iqbal's leadership saw the team achieve a second-place ranking in Franchise Online Technology Services by Entrepreneur Magazine. 

"I am thrilled to join a company like Edible, which has revolutionized the gifting industry with its innovative approach to technology, actively creating memorable moments for people," said Iqbal. "My goal is to continue leveraging technology innovation to grow and transform the business."

As Edible's newest executive hire, Iqbal will lead efforts related to store technology and collaborate with franchisees. His role is crucial in realizing Edible's NextGen vision, which focuses on integrating cutting-edge technology with customer-centric service. With his proven leadership and innovative mindset, Iqbal is well-positioned to help Edible continue its legacy of excellence in the e-commerce and retail sectors.

For more information on franchising with Edible®, visit