1851

<a href="https://famoustoastery.com/famous-toastery-announces-rankings-on-franchise-times-top-200-franchises-and-inc-5000-list/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=famous-toasterys-leadership-team-embraces-women-taking-the-lead-for-rd-training-and-marketing-launches-a-new-partnership-with-a-female-founded-brand-2720490" target="_blank" rel="nofollow">Famous Toastery</a>, the 25-plus unit better breakfast, brunch and lunch franchise, has a mantra of “<a href="https://1851franchise.com/famoustoastery/be-famous-famous-toasterys-new-president-michael-mabrys-message-to-franchisees-2717719#featured">Be Famous</a>,” which applies to everyone that touches the brand, including customers, franchise owners and those on the corporate team. As a part of this approach, Famous Toastery aims to be a supportive environment for the growth of women leaders, with the company's R&amp;D, Training and Marketing departments all currently led by women.&nbsp;Recently, the Famous Toastery team announced a systemwide partnership with another female-led company — local North Carolina favorite&nbsp;<a href="https://abbysbetter.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=famous-toasterys-leadership-team-embraces-women-taking-the-lead-for-rd-training-and-marketing-launches-a-new-partnership-with-a-female-founded-brand-2720490" target="_blank" rel="nofollow">Abby’s Better Nut Butter</a>. Famous Toastery will leverage this new partnership to by diversifying the use of Abby’s Better Nut Butter within its current recipes, in addition to adding new recipes inspired by the nut butter.<a href="https://www.linkedin.com/in/lorna-martinez-26461834?utm_source=1851franchise.com&utm_medium=article&utm_campaign=famous-toasterys-leadership-team-embraces-women-taking-the-lead-for-rd-training-and-marketing-launches-a-new-partnership-with-a-female-founded-brand-2720490" target="_blank" rel="nofollow">Lorna Martinez</a>, Director of Marketing for Famous Toastery, says this partnership was really brought to life through the women on the team.“We have a powerhouse of women on our team right now, and I love that Famous Toastery allows everyone to have the opportunity to take the lead on exciting initiatives like the new menu and Abby’s partnership,” said Martinez. “In a meeting the other day, I was in a room with all of these brilliant women who have a shared goal of continuing the evolution of the Famous Toastery brand and have a mutual passion of showcasing how our brand strives to ‘Be Famous.’”Although the Abby’s Better Nut Butter partnership is just kicking off, Martinez says it has been in the works for a while. “Abby’s Better Nut Butter is headquartered in the town over from where we started in North Carolina,” said Martinez. “When we were recently going through and updating our menu, we knew there was a great opportunity to bring Abby into the process. We have always had peanut butter, which is great, but this partnership allows us to offer an elevated option that provides a unique point of differentiation. At the same time, we wanted to make sure to stay true to our roots and offer a product our customers are looking for, combining locally-beloved flavors and a community-oriented approach to our menu.”Raised in Charlotte, North Carolina, Abby’s Better Nut Butter Founder&nbsp;<a href="https://www.linkedin.com/in/abby-k-163a65106/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=famous-toasterys-leadership-team-embraces-women-taking-the-lead-for-rd-training-and-marketing-launches-a-new-partnership-with-a-female-founded-brand-2720490" target="_blank" rel="nofollow">Abby Kircher</a> has always been invested in her health and creating a healthy lifestyle. Kircher started the company at just 15 years old, making an array of nut butter flavors and bites to create what is known today as Abby’s Better. The products proved to be a hit, and today, just a few years later, Abby’s Better Nut Butter is a nationwide success.Kircher says she met Famous Toastery CO-Founder&nbsp;<a href="https://www.linkedin.com/in/robert-maynard-2105311a9?utm_source=1851franchise.com&utm_medium=article&utm_campaign=famous-toasterys-leadership-team-embraces-women-taking-the-lead-for-rd-training-and-marketing-launches-a-new-partnership-with-a-female-founded-brand-2720490" target="_blank" rel="nofollow">Robert Maynard</a> back when Abby’s Better Nut Butter first started through a mutual colleague. “We instantly connected,” she said. “From day one, he was so amazing and supportive, and it was great to work alongside another local business.”&nbsp;As Abby’s Better Nut Butter grew, Kircher says they started moving more into manufacturing, selling wholesale for different companies. “Robert had followed along and seen where we were, and we met to brainstorm on how Abby’s and Famous Toastery could collaborate,” she said. “We thought it’d be great to use our nut butters in the development of their new menu. They have an amazing team who tried a bunch of our products, mixing and matching and developing different recipes.”Famous Toastery Director of Training&nbsp;<a href="https://1851franchise.com/famoustoastery/famous-toastery-announces-ann-eley-as-new-director-of-training-2719391">Ann Eley</a> is one of those team members who helped spearhead the partnership. “I was able to sample a bunch of the products, and we all worked together on recipe ideas for the Fall menu,” she said. “I love Abby’s Pumpkin Butter, so I am really a fangirl myself and am so excited to continue developing new flavors and recipes.”Eley says she also feels lucky to be a part of such an amazing team of women. “I am extremely supported, and I love that about Famous Toastery,” she said. “In the restaurant industry, you often have to earn your place at the table as a female because it is such a male-dominated industry. I never once had that feeling with Famous Toastery. I’ve never worked on an all-female team before, and it's been so great developing this menu. It makes me feel like I am famous for being part of this amazing team.”Famous Toastery Chief Culinary Officer&nbsp;<a href="https://1851franchise.com/famoustoastery/famous-toastery-welcomes-celebrity-chef-jen-brule-to-the-team-as-the-new-chief-culinary-officer-2719406">Jen Brulé</a> is another one of those team members who helped lead the Abby’s Better Nut Butter partnership. She says the experience has been incredibly inspiring and supportive.&nbsp;“We're all really impressed with each other, and we work well together and are generous with each other's time and ideas,” said Brulé. “There are more women than ever in leadership roles at Famous Toastery. When I was coming up, women were not treated equally in the industry, so it is a very welcome change. It is very refreshing to have been hired and to be valued because of my expertise and experience. I don’t have to overly prove myself just because I am a woman. As a single mom raising four daughters, the idea of women in leadership is very personal to me and something I am passionate about.”&nbsp;Brulé says that is part of the reason why she was so excited to help organize and roll out the Abby’s Better Nut Butter products across the Famous Toastery system.&nbsp;“I’ve known Abby since she was a teenager selling butter at the farmers market,” she said. “It's been so amazing to watch her grow into a very astute businesswoman committed to delicious products.”Rebekah Shelpman, the Famous Toastery Branchview Kitchen Manager, is another one of the women who helped develop the new recipes and menu items.&nbsp;“The Famous Toastery team approached me and asked me to incorporate the Pumpkin Pecan Butter into the new menu,” said Shelpman. “I do a lot of testing products for the Famous Toastery system, finding areas where we can improve. I love that role, and I love helping out anywhere I can. Overall, Famous Toastery is a very supportive brand — there is always someone there willing to help out.”Looking ahead, Martinez says the team is planning to utilize their partnership with Abby’s to roll out seasonal menu items moving forward. “We want this to be a recognizable and long-lasting relationship, not just a one off,” she said.&nbsp;For example, Famous Toastery just launched the “Not Your Basic Fall Menu” this year in partnership with Abby’s. The Fall menu includes new drinks, such as the Spiked Warm Apple Cider and Apple Cider Mimosa, as well as new food options, such as the Autumn Bisque, Harvest Salad, Carrot Cake French Toast Casserole and more.&nbsp;“From the second we started working with the Famous Toastery team, there was never an atmosphere of me feeling like the underdog or the inexperienced one,” said Kircher. “There was such an atmosphere of respect, and I felt like an equal to these incredibly experienced people who have been in the business longer than me. I felt very much involved in the process and knew my opinions were valued. That has made for a healthy and successful partnership, and I am so excited to continue working with other women in the business of food and growing the relationship.”Eley says the Famous Toastery and Abby’s Better Nut Butter partnership can be an example of how other companies embrace women in leadership. “For all the women out there: dream big,” she said. “As a kid growing up and wanting to be in the industry, I know how inspiring these stories can be. If you work hard, you will achieve your goals.”The cost to open a Famous Toastery franchise ranges from $575,500 to $999,500, including a franchise fee starting at $45,000. To learn about franchising opportunities, please visit&nbsp;<a href="http://www.bestbreakfastfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=famous-toasterys-leadership-team-embraces-women-taking-the-lead-for-rd-training-and-marketing-launches-a-new-partnership-with-a-female-founded-brand-2720490" target="_blank" rel="nofollow">www.bestbreakfastfranchise.com</a>

Famous Toastery's Leadership Team Embraces Women Taking the Lead for R&D, Training and Marketing; Launches a New Partnership with a Female-Founded Brand

1851 Franchise

Fueled by a powerhouse of female leaders, the better breakfast, brunch and lunch franchise is kicking off this first-of-a-kind partnership with Abby’s Better Nut Butter.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

famous-toasterys-leadership-team-embraces-women-taking-the-lead-for-rd-training-and-marketing-launches-a-new-partnership-with-a-female-founded-brand

Woodhouse Spas

Photo of exterior of Woodhouse Spa location

How Woodhouse Spas Leverages Learning Management Systems

woodhouse-spa-franchise-training-lms

Image Studios

image of studios salon suites stylists business owners

Finding Freedom: Why Beauty and Wellness Professionals Build Their Dream Careers With IMAGE Studios

benefits-image-studios-salon-suites

IMAGE Studios Offers a Scalable, Real Estate-Focused Franchise Opportunity in an Industry Projected to More Than Double Within a Decade

image-studios-franchise-opportunity

ServiceMaster Restore

ServiceMaster Restore - Disaster Response - 1851 Franchise

When Disaster Strikes, ServiceMaster Restore Moves

servicemaster-restore-disaster-response-carmen-coleman

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Mike Revak - Chief Business Officer - Sky Zone - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Mike Revak — President and Chief Business Officer, Sky Zone

top-25-franchise-marketing-leaders-mike-revak-chief-business-officer-sky-zone

Top 25 Franchise Marketing Leaders: Brittany Knollmiller — Head of Marketing, Yogurtland

top-25-franchise-marketing-leaders-brittany-knollmiller-head-of-marketing-yogurtland

BooXkeeping: Making Bookkeeping Cool for Franchisors, Franchisees, and Small Business Owners

booxkeeping-making-bookkeeping-cool-for-franchisors-franchisees-and-small-business-owners

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Famous Toastery's Leadership Team Embraces Women Taking the Lead for R&D, Training and Marketing; Launches a New Partnership with a Female-Founded Brand

MORE STORIES LIKE THIS