Franchise Deep Dive: Urban Air Adventure Park Franchise Costs, Fees, Profit and Data
In a world of hardships and challenges, the trampoline park franchise aims to create a space where “kids can be kids.” But is an Urban Air Adventure Park franchise opportunity as profitable as it is wholesome?
LAST UPDATED: January 15, 2022
FRANCHISE WEBSITE: https://www.urbanairfranchise.com/
NUMBER OF LOCATIONS: 315
REPORTED COST TO GET IN: $3,380,908 to $5,684,158
REPORTED ROI (Item 19): $2,848,839 Average Gross Sales and 28%
Average EBITDA
From laser tag to mini-golf, skydiving to go-karts, Urban Air Adventure Park offers endless fun for kids of all ages. Though attractions vary from one park to the next, every park provides a safe and fun environment where kids can “be active, connect socially and feel special.”
How Many Urban Air Adventure Park Locations Are There?
Today, Urban Air has more than 315 parks open or in the pipeline. Urban Air has ranked #1 in the Adventure Park/Entertainment category on Entrepreneur magazine’s Franchise 500 for five consecutive years.
The brand started when founder Michael Browning Jr. recognized the need for a place that helps kids celebrate, escape and have fun. He opened the first Urban Air Adventure Park in his hometown of Southlake, Texas in 2011. Due to demand, Browning opened a second Urban Air in the Dallas-Fort Worth area. After meeting with Jay Thomas, who was the vice president of international park development for Six Flags at the time (and is now the CEO of Urban Air), Browning refined the concept for Urban Air. The park expanded its activities to include bowling, ropes courses, climbing walls, indoor coasters, skydiving and go-karting. He quickly realized he was onto something and began franchising the Urban Air experience in 2014 so that communities around the world could offer families innovative indoor amusement parks.
Following the COVID-19 pandemic, Urban Air didn’t hunker down; it expanded its portfolio with infant and child gym brand The Little Gym and kids' martial-arts brand Premier Martial Arts. The founders set up the new company Unleashed Brands to act as the umbrella organization. Unleashed Brands has also acquired Snapology, the premier franchise brand offering STEAM programs for kids.
In mid-January 2022, Urban Air Adventure Park stated that it had a record-breaking year with 63 franchise agreements signed and three new parks opened in 2021. The company posted nearly $440 million in systemwide revenue, representing more than $2.8 million per park, fueled by families looking to reconnect and celebrate special occasions with others after a year of social distancing and isolation during the pandemic. Driving a significant portion of that success were nearly 225,000 birthday parties booked at Urban Air parks, generating nearly $90 million, an all-time high for that revenue stream.
What Is the Urban Air Adventure Park Business Model?
Urban Air Adventure Park offers two business models: 2.0 Park and 2.5 Park
- “2.0 Park” or “Adventure Park” includes the following grouping of attractions: Action Cam, Sky Rider, ropes course, soft play, Adventure Hub, dodgeball course, trampolines, battle beam, basketball goals, Wipeout, warrior course, climbing walls, stairway to heaven, leap of faith, pro zone, runway trampoline and dropzone (airbag). Urban Air’s minimum franchise offering is a 2.0 Park.
- “2.5 Park” includes additional, optional attractions such as spin zone (bumper cars), virtual reality, bowling, laser tag, go-karts and indoor skydiving may be developed by franchisees with eligible sites.
How Much Can Urban Air Adventure Park Franchise Owners Make?
Annual Gross Sales of Franchised 2.0 and 2.5 Parks Open the Entire 2021 Fiscal Year:
- Average Gross Sales* 2.0 Parks: $2,848,839
- Average Gross Sales* 2.5 Parks: $4,046,695
- Maximum Gross Sale* 2.0 Park: $9,492,837
- Maximum Gross Sale* 2.5 Park: $6,623,420
*All financial information presented is for information purposes only and subject to the Urban Air Adventure Parks 2022 franchise disclosure document (the “FDD”). Please refer to Item 19 of the FDD for a complete financial performance representation. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. Gross Sales,” as used in the FDD, means the dollar aggregate of: (1) the sales price of all products, services, memberships, food, beverages, merchandise and other items sold, and the charges for all services you perform, whether made for cash, on credit or otherwise, without reserve or deduction for inability or failure to collect, including sales and services (A) originating at the franchised business premises even if delivery or performance is made offsite from the franchised business premises (including without limitation sales for access to Attractions within your Adventure after school programs, camps and other services offered to guests of the Adventure Park, food and beverage sales, retail sales and membership fees), (B) placed by mail, facsimile, telephone, the internet and similar means if received or filled at or from the franchised business premises, and (C) that you in the normal and customary course of your operations would credit or attribute to the operation of the franchised business; and (2) all monies, trade value or other things of value that you receive from franchised business operations at, in, or from the franchised business premises that are not expressly excluded from Gross Sales.
Gross Sales does not include: (1) the exchange of merchandise between franchised businesses (if you operate multiple franchises) if the exchanges are made solely for the convenient operation of your business and not for the purpose of depriving us of the benefit of a sale that otherwise would have been made at, in, on or from the franchised business premises; (2) returns to shippers, vendors, or manufacturers; (3) sales of fixtures or furniture (excluding the Attractions) after being used in the conduct of the franchised business; (4) the sale of gift certificates, stored value cards and loyalty program benefits (the redemption value will be included in Gross Sales at the time of redemption); (5) insurance proceeds; (6) sales to employees at a discount (provided such discounts will not exceed 1.5% of Gross Sales during any reporting period); (7) cash or credit refunds for transactions included within Gross Sales (limited, however, to the selling price of merchandise returned by the purchaser and accepted by you); (8) the amount of any city, county, state or federal sales, luxury or excise tax on such sales that is both (A) added to the selling price or absorbed therein and (B) paid to the taxing authority; and (9) tips and gratuities. Gross Sales figures do not reflect the cost of sales, operating expenses, rent/real estate or other costs or expenses that must be deducted from the Gross Sales figures to obtain your net income or profit.
How Much Does It Cost to Open an Urban Air Adventure Park?
Based on Urban Air’s 2021 Franchise Disclosure Document (FDD) item 7, the typical initial investment for a new Urban Air Adventure Park ranges from from $2,771,750 to $4,332,280 (Park 2.0) and $4,384,000 to $5,935,655 (Park 2.5).
1. Initial Franchise Fee: $75,000 to $100,000
2. Security Deposits for Commercial Lease: $20,000 to $60,000
3. Other Security Deposits: $2,500 to $10,000
4. Business License/Government Approval: $300 to $1,500
5. Leasehold Improvements: $1,350,000 to $2,387,500
6. Audio-Visual (Equipment and Installation): $125,000 to $175,000
7. Architectural Plans: $70,000 to $89,000
8. Café Equipment and Café Furniture: $120,000 to $150,000
9. Smallwares: $8,000 to $10,000
10. Exterior Signage: $7,500 to $34,000
11. Interior Signage and Rules: $5,750 to $19,000
12. Furniture, Fixtures, and Equipment: $60,000 to $69,000
13. Point-of-Sale and Computer Systems: $7,558
14. Base Attraction Equipment 2.0 Package: $1,326,000 to $1,391,000
15. Optional 2.0 Attraction Equipment Upgrade Package: $0 to $800,000
16. Professional Fees: $4,000 to $10,000
17. Travel and Living Expenses: $1,500 to $7,500
18. Initial Inventory (Merchandise): $20,700
19. Initial Inventory (Food): $14,500 to $18,900
20. Pre-Opening Wages: $7,000 to $20,000
21. Insurance: $5,000 to $10,000
22. Third-Party Inspection Fees: $600 to $3,50023
23. Grand Opening Advertising: $30,000 to $50,000
24. Working Capital: $120,000 to $240,000
Total: $3,380,908 to $5,684,158
What Is the Franchise Fee for Urban Air Adventure Park?
- Initial Franchise Fee: $75,000 to $100,000
- Royalty Fee: 7%
- Advertising Requirement: 5%
- Liquid Requirements: $750,000
Who Is the Leadership of Urban Air Adventure Park?
- Michael Browning Jr. Founder.
- Jay Thomas. CEO and Brand President.
- Tim Sharp. SVP Operations.
- Jeremy Hoyum. SVP Park Performance.
- Danny Boruff. SVP Supply Chain.
- Abby Crowley. VP Park Development.
- James Franks. VP Franchise Recruitment.
- Tim Massey. VP Finance.
- Douglas Kwong. VP of Marketing.
What Helpful Articles Can I Read to Learn More About Urban Air Adventure Park?
- I opened a trampoline park 10 years ago and grew it to 1,300 franchises and $800 million a year in revenue — here's how
- Trampoline Park Franchise Testimonials - Urban Air - YouTube
Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
MORE STORIES LIKE THIS
From Franchisee to Industry Leader: Justin Waltz Drives Innovation with The Junkluggers Franchise
Franchise Deep Dive: Blo Blow Dry Bar Franchise Costs, Fees, Profit and Data
How Adam Rice Built ISI® Elite Training with a Focus on Franchisee Success
Franchise Deep Dive: Bricks & Minifigs Franchise Costs, Fees, Profit and Data