Franchise Development Website Awards 2019

For the latest iteration of its <a href="https://1851franchise.com/franchisedevelopmentawards" style="text-decoration-line:none" target="_blank">Franchise Development Website Awards</a>, 1851 Franchise did a deep dive into more than 175 websites to determine the brands that stood out from the crowd. 

1851&rsquo;s panel of judges evaluated each franchise development site according to three criteria: quality of site, quality of content and quality of form. Sites were scored on a five-point scale in accordance with these three criteria for a maximum score of 15 total points; <a href="https://1851franchise.com/1851-franchise-s-2019-franchise-development-website-awards-an-introduction-2709828#mainTrending" style="text-decoration-line:none" target="_blank">the overall website rankings are based on a composite average of these scores</a>.

Over the course of the month of May, each of the top 20 franchise development sites as determined by the judges will be broken down, one by one, to highlight their strengths and what stood out to the judges. 

The third franchise brand tied for the No. 3 spot in the 2019 Top 20 is <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-development-website-awards-big-blue-swim-school-comes-in-tied-at-no-3-in-2019-top-20-2710096" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Big Blue Swim School</a>. The swim school franchise received a composite score of 11.9 out of 15, scoring a 4.1 in quality of site; a 4.0 in quality of content; and a 3.8 in quality of form.

Recounting the website-building process, Big Blue Swim School Chief Development Officer Scott Thompson said, &ldquo;We went through&nbsp;detailed strategic mapping, first starting with&nbsp;wireframes&nbsp;and flow, then the design and ultimately, the final key messaging and images. We looked at other sites that had a well-defined online process to lead the candidate through and combined what we liked from each into our site.&rdquo;

When evaluating Big Blue Swim School&rsquo;s franchise development site, judging panel member and <a href="https://franchisebusinessreview.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-development-website-awards-big-blue-swim-school-comes-in-tied-at-no-3-in-2019-top-20-2710096" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Franchise Business Review</a> president and COO Michelle Rowan noted its easy navigation and excellent use of visuals as its clear strong suits. &ldquo;Great photos showing people enjoying what they do, as well as strong testimonials and use of video,&rdquo; she commented. 

For <a href="https://www.franconnect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-development-website-awards-big-blue-swim-school-comes-in-tied-at-no-3-in-2019-top-20-2710096" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">FranConnect</a> president Keith Gerson, Big Blue Swim School&rsquo;s site made a strong first impression. &ldquo;I&rsquo;m pleased to see the stationary &lsquo;Let&rsquo;s Get Started&rsquo; call to action that remains regardless of where the prospect scrolls,&rdquo; he noted, calling out the brand&rsquo;s clearly stated point of differentiation on the Opportunity page as clear indication the brand is &ldquo;a cut-above.&rdquo; 

&ldquo;There&rsquo;s also a very compelling overview of the industry in relation to the &lsquo;Amazon Effect,&rsquo;&rdquo; Gerson continued. &ldquo;The virtual tour utilizing the popular Google interior view is fantastic and the video testimonials are not only very well done, they really help SEO rankings.&rdquo;

This website was built by No Limit Agency, &nbsp;a sister company to 1851 Franchise.

Big Blue Swim School | Top Franchise Development Website | 1851 Franchise

1851 Franchise

A panel of 10 franchise industry experts judged more than 175 franchise development websites to determine the best of the best. 

Franchise Development Website Awards: Big Blue Swim School Comes In Tied at No. 3 in 2019 Top 20

franchise-development-website-awards-big-blue-swim-school-comes-in-tied-at-no-3-in-2019-top-20

FRANCHISE INFORMATION

None

#1 - Best Franchise Website

List of Gold Winners

The Full List - 200 Sites

10 Common Mistakes To Avoid

How to Drive More Leads

Learn

Visit Website

FRANCHISE DEVELOPMENT WEBSITE AWARDS 2019

No Limit Agency

FranConnect

Franchise Business Review

Franchise Navigator

PANEL OF JUDGES

How to Drive More Leads Through Your Website

Franchise Development Website Awards: Blink Fitness Part of Three-Way Tie at No. 3 in 2019 Top 20

Franchise Development Website Supplier Integrated Digital Strategies is in the Business of Building Personalized Assets for its Partner Brands

FRANCHISE DEVELOPMENT WEBSITE AWARDS 2019 MOST READ STORIES

LOGIN

ABOUT FRANCHISE DEVELOPMENT WEBSITE AWARDS 2019

How to Make Sure Your Franchise Development Site is Legally Compliant

how-to-make-sure-your-franchise-development-site-is-legally-compliant

Franchise Development Website Awards: Fantastic Sams Claims Top Spot in 2019 Rankings

franchise-development-website-awards-fantastic-sams-claims-top-spot-in-2019-rankings

Franchise Development Website Awards: Cousins Subs Secures No. 2 Spot in 2019 Top 20

franchise-development-website-awards-cousins-subs-secures-no-2-spot-in-2019-top-20

Franchise Development Website Awards: Big Blue Swim School Comes In Tied at No. 3 in 2019 Top 20

MORE STORIES LIKE THIS