1851

In the competitive world of&nbsp;<a href="https://1851franchise.com/best-restaurant-franchises-top-full-service-restaurants-of-2024-2726641">restaurant franchises</a>, customer feedback serves as a cornerstone for strategic decision-making. Did you know&nbsp;<a href="https://www.reddit.com/r/todayilearned/comments/7y2fpk/til_that_mcdonalds_filetofish_was_created_in_1962/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-customer-feedback-shapes-franchise-decisions-for-restaurant-brands-2726787" target="_blank" rel="nofollow">the Filet-O-Fish</a> was (supposedly) added to the permanent menu of&nbsp;<a href="https://1851franchise.com/how-much-does-it-cost-to-buy-a-mcdonalds-franchise-2724654">McDonald’s</a> in 1962 in response to customer feedback from areas with large Catholic populations who wanted non-meat options for Lent? Restaurant brands, big and small, leverage customer insights to adapt, innovate and stay ahead of market trends. This feedback provides real-time insights into customer preferences, satisfaction levels and areas needing improvement.&nbsp; “The feedback helps us validate the customer experience,” said&nbsp;<a href="https://www.linkedin.com/in/bobanderseneatgreek?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-customer-feedback-shapes-franchise-decisions-for-restaurant-brands-2726787" target="_blank" rel="nofollow">Bob Andersen</a>, CEO of&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-the-great-greek-mediterranean-grills-franchise-costs-fees-profit-and-data-2724618">The Great Greek Mediterranean Grill</a>. “We get close to 1,000 posts of feedback every week across our network. Those insights for us are invaluable. The important factors are always the same — people always say they love the quality, freshness and value of our food. But we can adjust slightly based on other trends or feedback we start to see in the responses.”As an example of how feedback can have a direct impact on decisions, Andersen notes that during times of economic uncertainty, many brands reduce portion sizes to manage costs. However, during this&nbsp;<a href="https://1851franchise.com/restaurants-increase-menu-prices-due-to-inflation-2717700">current period of inflation</a>, The Great Greek Mediterranean Grill chose to maintain portion sizes and increase prices, relying on customer feedback to justify this decision.&nbsp;“When prices went up and the cost of products went up, many brands made their plates smaller, but we maintained the same quality and portion size and we charged more,” said Andersen. “The guests rewarded us by paying more because they could tell we listened to them and provided value.”Feedback not only influences customer-facing decisions but also impacts internal operations, especially in supporting franchisees. Andersen highlights that feedback helps The Great Greek determine when and where to provide additional support to franchisees: “If we have an individual who doesn’t align with our culture and we see that in our feedback from team members, we will follow up on the support team — What is going on? Do we need more training in that area?”When it comes to gathering this feedback, the role of technology cannot be overstated. Modern tools allow brands to collect vast amounts of data from various sources, including social media, review sites and direct customer surveys.&nbsp;“The feedback is really what drives these search engine algorithms,” said Andersen. “That is the gold of the industry right now."While identifying and addressing negative feedback is important, recognizing and reinforcing positive trends is equally crucial. “A lot of people think the value of feedback is the ability to recognize problems, but really the value is recognizing the positives where you are doing good,” said Andersen. “It helps you see clearly where the brand is successful and the more we focus on that, the higher the sales go.”By prioritizing and effectively utilizing customer feedback, restaurant franchises can ensure they meet and exceed customer expectations, ultimately driving long-term success and sustainability in a competitive market.“Feedback has really become the most important part of our business,” said Andersen. “We try to take it wherever we can — the more we do it, the better we do it, the more we grow. If you are a leader in the brand or a franchisee, there is nothing more important than customer feedback.”Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-customer-feedback-shapes-franchise-decisions-for-restaurant-brands-2726787" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

Leveraging Customer Feedback for Strategic Franchise Decisions | Restaurant Brands

1851 Franchise

From adapting to market trends and maintaining quality to enhancing franchisee support and leveraging technology, customer feedback can be a golden resource for the restaurant industry.

How Customer Feedback Shapes Franchise Decisions for Restaurant Brands

how-customer-feedback-shapes-franchise-decisions-for-restaurant-brands

The Growth Coach

Building a Business and a Life With The Growth Coach

building-a-business-and-a-life-with-the-growth-coach

Dillas Quesadillas

The Top 7 Reasons To Buy a Dillas Primo Quesadillas Franchise

the-top-7-reasons-to-buy-a-dillas-primo-quesadillas-franchise

KLA Schools

A Day in the Life of KLA Schools Franchisee Sital Patel

a-day-in-the-life-of-a-kla-schools-franchisee

Keke's Breakfast Cafe

image of keke's breakfast cafe franchise Jon Ahrendt and John Ehrhard

Jon Ahrendt and John Ehrhard To Share Insights on Franchise Growth and Work-Life Balance With Keke’s Breakfast Cafe in Upcoming Webinar

kekes-breakfast-cafe-franchise-ahrendt-ehrhard-webinar

Minuteman Press International

Minuteman Press franchise owners Karen Fraielli and Valerie Chanoux with their 25-year Award.

Minuteman Press Franchisees Celebrate 25+ Years in Warwick, RI

minuteman-press-franchisees-celebrate-25-years-in-warwick-ri

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

How goGLOW Turned Clean Beauty Into a Scalable Franchise and Why It’s Accelerating Now

goglow-clean-beauty-tanning-franchise

How Capriotti’s Sandwich Shop Has Expanded Into One of the Restaurant Industry’s Most Exciting Franchise Opportunities

meet-the-franchisor-capriottis-david-bloom

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

How Customer Feedback Shapes Franchise Decisions for Restaurant Brands

MORE STORIES LIKE THIS