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How Power Trucks USA Gives Franchisees Access to Multiple Revenue Streams in the Booming Specialty-Equipment and Aftermarket Accessory Industry

With auto prices skyrocketing and people holding on to their vehicles longer, there's never been a more appealing time to customize cars with Power Trucks USA.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 3:15PM 07/05/22

Power Trucks USA, the one-stop automotive accessory shop and service center, is set for major growth as it officially launches its franchise opportunity. In 2005 Jeremiah Fiel opened ASL Off-Road, a niche shop that at first specialized in spray-in bed liners, and quickly blossomed into a full service automotive aftermarket accessory sales and installation shop. In 2018 Fiel partnered with Jeff Shiring of Whitecap enterprises and created Power Trucks USA -  a unique customization shop for Jeeps, trucks, SUVs, and cars, perfecting the business model to ensure strong ROI with access to multiple revenue streams and strong relationships with suppliers. Now, Fiel and Shiring are ready to bring more people into the Power Trucks USA family and introduce the full-service automotive aftermarket accessory shop and service center to communities all over the country.  

“We really decided to franchise Power Trucks USA because it has had such a positive impact on our lives, the lives of our employees and our community — it allowed me to follow my passion for cars, spend fewer hours at work and make a great living,” said Fiel. “We want to share this franchise opportunity with highly motivated individuals looking to become their own boss, achieve financial goals, positively impact and influence their community, and fulfill their automotive passions.”

A Consumer Offering with Multiple Revenue Streams

“Power Trucks USA performs all truck, Jeep, car and SUV aftermarket accessory sales, service, and installations for both general and commercial vehicles. These include everything from lift kits, wheels, bumpers, lighting, bed covers, toolboxes, hitches, and winches to window tinting, audio systems and floor mats. This means Power Trucks USA franchisees will have access to multiple revenue streams, as well as the supplier relationships needed to ensure efficient pricing on all of these top-quality accessory parts,” Fiel says. 

The Power Trucks USA team also performs all general maintenance services, including oil changes, brakes, tires and engine repairs on all types of vehicles. 

In addition to high-quality parts and repairs, Jeff Shiring notes that the Power Trucks USA team understands that the only way to stand out in the aftermarket accessory industry is to emphasize a truly customer-centric approach. 

“Our core belief is to always do what is in the best interest of our customers,” said Shiring. “Our number one goal is to be known for providing the absolute best service in the industry. The Power Trucks USA family is always fostering improvements and taking pride in delighting and exceeding the expectations of our customers. We continuously look forward to serving our customer’s vehicle needs.”

A Booming and Recession-Resistant Market

With this wide array of services and top-notch customer service, Power Trucks USA franchisees can tap into multiple revenue streams in an industry where demand is growing by the day — coming out of the COVID-19 pandemic, the automotive industry has proven to be uniquely resilient against the challenges of the past two years. 

“There’s never been a better time to get into this business,” said Fiel. “The aftermarket accessory industry just continues to grow. It’s up to over $50 billion a year, and now with auto prices skyrocketing, people are holding on to their vehicles longer and spending more to customize them and keep them on the roads.”

And while demand is growing, the aftermarket accessory industry is still an underserved and recession-resistant market, which means Power Trucks USA franchisees can get in on the ground floor with a low investment and high-revenue potential. The start-up costs to buy a Power Trucks USA franchise range from $258,775 to $498,207, with potential gross sales of $2.5MM as reported in the 2022 Franchise Disclosure Document.*

“Not many concepts have the kind of ROI potential that we do in our segment,” said Tim Seltzer, the company’s COO.  “We had a  41.3% gross profit in 2021, while everyone was still in the midst of or recovering from COVID.”

An Attractive and Passion-Driven Business Opportunity

In addition to strong ROI, Power Trucks USA offers a built-in work-life balance with owner- and customer-friendly store hours. Not only that, but the brand’s unique consumer offering allows franchisees to follow their passion and interact with a community of like-minded automotive enthusiasts, Fiel says. 

“Power Trucks USA franchising was created to offer a financially rewarding business opportunity to passionate, motivated people who understand that exceptional customer service, along with top quality parts and installations, are the keys to success,” said Fiel. “Just like Power Trucks USA makes our customer’s dreams come true by making their ultimate truck, Jeep, SUV, and/or car a reality, the franchise does the same for like-minded entrepreneurs. We are searching for business-savvy people who have a passion for the automotive industry willing to work hard to achieve their goals for success.”

With wide-open territory availability, the Power Trucks USA team aims to grow by targeting primed markets in towns across the country. 

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*As reported in the Power Trucks USA 2022 Franchise Disclosure Document (FDD). Please see Item 7 and Item 19 for more information regarding investment ranges and potential earnings.