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How Prospective Franchisees Can Take Advantage of a Proven Brand in a Thriving Industry with Maid Right

The Maid Right team works one-on-one with franchise owners from the first point of inquiry to opening day and throughout the life of the franchise.

Maid Right was founded in 2012 and has since grown to become one of the nation's leading residential and commercial cleaning service franchises. In 2018 Maid Right was added to the Premium Service Brands portfolio, and that same year, the brand secured a spot on Entrepreneur magazine’s annual Franchise 500 list. Now, with 23 units open nationwide and 28 in the development pipeline, Maid Right is looking for qualified franchise partners to continue expansion in available territories throughout the country. 

The ideal Maid Right franchise owner is very engaged and hands-on in their business as well as in their local community. “Maid Right franchisees come from a variety of diverse backgrounds, from former CEOs to former manufacturing employees,” said Paul Flick, CEO and founder of Premium Service Brands. “Our most successful franchise owners are great communicators, which is a talent that we always look for when speaking with franchisee prospects. It’s important that our franchise owners are organized, have a strong work ethic and are eager to drive growth. We seek franchisees who share our commitment to customer service excellence and are passionate about their business.”

When an interested prospect reaches out to the Maid Right team to start the discovery process, the first step is an introduction call, in which a recruiting manager from the franchise development team is able to learn a bit more about the person. “The next call will be a formal meeting to teach prospects about the initial investment, operations, training — basically a broad overview of the business,” said Ty Anderson, VP of operations for Maid Right. “The next meeting will be set up with the brand lead and will be followed by an FDD review.”

Before attending Discovery Day, Anderson notes that prospects are encouraged to meet with at least three established franchisees, to ask questions and to visit their operations. “The next step is a Discovery Day, which consists of two half-days where prospects learn about all the aspects of the business,” he said. “They meet the marketing team, the operations team and the technology team, and learn about our nonprofit organization. They also learn about our contact center and every piece of the business. It is a great chance to meet the team and ask any and all questions. By the end of Discovery Day, the prospect knows if they want to be a franchisee or not, and, depending on our decision, we will award them the franchise at the end of the two days.”

Next, the new franchise owner will attend Maid Right’s four-week training program. “Our corporate team has a strong support program that encompasses franchisee and team member training, including our initial four-week training, two virtual training sessions and an in-person training session,” said Anderson. “The first week of training is onboarding, where they get set up on the logistical side of the business plan. We also give them the contact information for franchise owners across all seven of our brands to ensure that they are set up for co-marketing in the area. The second week of training is virtual, and we call it “business boot camp” as we set up the fundamentals of the business. The third week of training is also virtual and consists of technical training on everything from our CRM platform to our cleaning procedures. The fourth week is live training — franchisees come to our office in Charlottesville and engage in a 40-hour week of running the Maid Right business.”

After opening day, Maid Right franchisees receive continued support from the corporate team. “Each franchisee is assigned to a launch coach for 30 to 90 days until they are able to hit a certain revenue target, and our franchisees are also assigned to a business coach, whom they work with on a regular basis in order to help scale their business,” said Flick. “The business coach offers operational best practices, local and brand marketing, financial tools and so much more. Additionally, Maid Right has developed a robust technology support through our CRM management platform, so that franchise owners can track, manage and optimize their business-service-provider network across development, marketing and technology to improve franchisees’ results.”

Once the business has been open for a few months, Anderson notes that the Maid Right team will bring franchisees back for additional training to recap things like marketing, hiring and sales. Franchisees can also take advantage of the brand’s learning management system and online courses if they feel there is something they need to catch up on. 

“Throughout the whole process, new franchise owners also have the names and numbers of all other owners in our network of franchisees that they can reach out to for best practices,” said Anderson. “When prospects join the Premium Services Brands team, they are joining an established network of people who are ready to help.”

The investment for a Maid Right franchise is $99,375 to $141,500, which includes the initial franchise fee of $62,500. For more information, visit: https://www.premiumservicebrands.com/maid-right/

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