1851

In March 2019,<a href="https://www.togos.com/franchising/faq/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-togos-30-remodel-continues-to-appeal-to-customers-and-franchisees-one-year-later-2713812" target="_blank" rel="nofollow"> Togo's</a> store of the future —<a href="https://1851franchise.com/togos/togos-california-store-of-the-future-offers-fresh-look-and-experience-for-customers-and-greater-efficiencies-for-franchisees-2710357#stories"> named Togo’s 3.0</a> — was launched with the completion of both physical and operational renovations at its Emeryville, Fremont and San Jose, California stores. The popular West Coast sandwich innovator completely remodeled one corporate and two franchise-owned locations to dramatically improve the overall guest experience with faster speed of service and a more contemporary dining environment.Over the past year, Togo’s has continued to bring the 3.0 remodel to restaurants across the country.<a href="https://1851franchise.com/togos/for-farid-biglari-of-togos-its-all-about-the-people-and-an-honest-sandwich-2710480#stories"> According to Farid Biglari, Togo's vice president of operations</a>, there are now over 20 locations that feature Togo’s 3.0 remodel.&nbsp;“With Togo’s 3.0, sales have been up double digits week to week, and have reduced cost of goods roughly 2%, and labor 1%&nbsp; as well, '' said Biglari. “The remodel looks great, simplifies operations for our people, offers a better customer experience, and increases sales for franchisees.”<a href="https://1851franchise.com/togos/true-to-the-sandwich-aligned-to-the-consumer-togos-30-brand-refresh-keeps-togos-director-of-franchise-development-john-dyer-excited-about-the-growth-potential-for-the-brand-2711002#stories">Togo’s 3.0 incorporates several exciting components</a> including: redesigned restaurants and a refreshed color palette marked by bright white interiors with blue and bright orange accents; self ordering kiosks and a<a href="https://1851franchise.com/togos/togo-s-california-store-of-the-future-offers-fresh-look-and-experience-for-customers-and-greater-efficiencies-for-franchisees-2710357"> Speed Line kitchen system</a> that streamlines sandwich preparation courtesy of an assembly line-style approach.While Togo’s 3.0 has been a success so far, the legacy sandwich shop isn’t resting on its laurels. “Every time we implement a Togo’s 3.0 remodel, we are thinking about what we can do better next time,” said Biglari. “If a brand doesn’t evolve, it will fall behind. Over the past year, we have continued to innovate on the model, tweaking the operations and design to make it better for our people and guests.”&nbsp;According to Letha Tran, a<a href="https://1851franchise.com/togos/how-multi-unit-togo-s-franchisee-letha-tran-made-her-childhood-dream-a-reality-2710416#category"> multi-unit franchisee with Togo’s</a>, the redesign has been a huge hit with new and existing guests as well as employees. “I really love the new 3.0 branding initiative,” said Tran. “The new modern and clean look has earned us some very positive feedback from customers, and my employees love the environment they work in. This new model is also keeping us competitive and relevant, especially with the new ordering kiosks.”Of course, one year ago, Togo’s could never have predicted where the world would be today, but the remodel has certainly proven to be well-positioned for a post-COVID world. “One of the biggest factors we focused on over the past year was<a href="https://1851franchise.com/togos/how-togos-30-added-cutting-edge-technology-to-better-serve-customers-and-employees-2710999#stories"> the prioritization of technology</a>, third-party delivery partnerships and streamlined off-premise services for employees and customers,” said Biglari. “We’ve been even more focused on that lately, especially amid COVID-19. The restaurant industry has certainly shifted — off-premise is more important than ever and Togo’s 3.0 is ready to meet that consumer need.”&nbsp;In addition to off-premise services, the brand has made a plan with most of the franchisees in regards to what Togo’s restaurants will look like when dining rooms reopen, including social distancing protocols, floor markers, safety measures, updated layouts and more. The brand has also provided shields, masks, gloves and other PPE to each restaurant. Togo’s franchisees are updated on CDC guidelines in each area of the country and employees receive a wellness check before each shift.Even in this COVID-19 climate, Togo’s hasn’t stopped moving forward with planned remodels. This year, the brand plans to remodel two to three more restaurants, specifically in Northern California.“Over the past year,<a href="https://1851franchise.com/togos/why-ceo-glenn-lunde-is-excited-about-togos-30-2710479#stories"> Togo’s 3.0 has truly been a win-win situation for us, the customer and the franchisees</a>,” said Biglari. “We’ve analyzed everything from product efficiency to vendor partnerships to layout design, and we feel great about where Togo’s is today. As COVID-19 shows, the industry is constantly changing, and the whole 3.0 process is about adapting to make Togo’s more cost-effective for franchisees and provide a greater experience for the guests.”The current initial investment for Togo’s franchise ranges from $268,000 to $501,500, which includes a $15,000 to $30,000 franchise fee. For more information, visit<a href="https://www.togos.com/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-togos-30-remodel-continues-to-appeal-to-customers-and-franchisees-one-year-later-2713812" target="_blank" rel="nofollow"> https://www.togos.com/franchising</a>.

How the Togo’s 3.0. Remodel Continues to Appeal to Customers and Franchisees One Year Later

1851 Franchise

A year into the Togo’s 3.0. initiative, the West Coast sandwich franchise continues to evolve while staying true to its premium offerings and providing a great environment for workers and guests alike. 


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-the-togos-30-remodel-continues-to-appeal-to-customers-and-franchisees-one-year-later

Paris Baguette Canada

Photo of exterior of a Paris Baguette location

How Much Can I Make as a Paris Baguette Franchisee?

paris-baguette-franchise-disclosure-document-analysis

Busy Bee Jumpers

Busy Bee Jumpers: Where Proven Success Meets People-First Franchising

busy-bee-jumpers-franchise-culture-success

busy-bee-jumpers-consumer-positioning-image-kids-jumping-bounce-house

Delivering Fun With a Smile: How Busy Bee Jumpers Earns 5-Star Raves From Families Across New England

busy-bee-jumpers-party-rentals

busy-bee-jumpers-franchise-positioning-image

Bouncing Into Business: How Busy Bee Jumpers Is Building the First National Bounce House Franchise

franchise-opportunity-busy-bee-jumpers-franchise

Layne's Chicken Fingers

Photo of exterior of Layne's Chicken Fingers restaurant

Layne’s Franchisees Capitalize on First-To-Market Advantage in Chicken Finger Frenzy

laynes-franchise-first-mover-advantage

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

McDonald’s To Hire 375,000 Workers as It Prepares for Major U.S. Expansion

mcdonalds-to-hire-375000-workers-as-it-prepares-for-major-us-expansion

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

From Brows to Business: How Two Sisters Are Building M Browz, a Global PMU Franchise With Heart

from-brows-to-business-how-two-sisters-are-building-m-browz-a-global-pmu-franchise-with-heart

Keke's Breakfast Cafe Franchise Costs, Fees, Profit and Data for 2025

kekes-breakfast-cafe-franchise-opportunity

Bumble Roofing Franchise Costs, Fees, Profit and Data for 2025

bumble-roofing-franchise-deep-dive

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

The Top 20 Handyman Franchises To Invest in for 2025

top-handyman-franchises-to-invest-in

The Top 20 Cleaning Franchises to Invest in for 2025

top-cleaning-franchises-to-invest-in

Affordable Franchise Opportunities: Exploring Low-Cost Home Service Franchises Under $50K

affordable-franchise-opportunities-exploring-low-cost-home-service-franchises-under-50k

franchisee spotlight graphic with photo of Brianna and Matt Fitchett, Seniors Helping Seniors logo

Nonprofit Leaders to Bring Seniors Helping Seniors® Franchise to East Bay, California

nonprofit-leaders-to-bring-seniors-helping-seniors-franchise-to-east-bay-california

How the Togo’s 3.0. Remodel Continues to Appeal to Customers and Franchisees One Year Later

MORE STORIES LIKE THIS